Content Marketing Manager (Remote US)

2 days ago Be among the first 25 applicants Get AI-powered advice on this job and more exclusive features. Directive Consulting is the leading B2B performance marketing agency that delivers real revenue—not just leads. We use Customer Generation (a marketing methodology developed by us) to cut through the noise. Forget MQLs—we’re here to drive pipeline, fuel SQLs, and scale brands that are serious about growth. From Paid Media and SEO to CRO, RevOps, and Go-To-Market Strategy, we build marketing engines that win in SaaS and across B2B industries. We move fast. We think boldly. We are elite. We hire people who challenge the status quo and push campaigns past what’s expected - sparking demand for bold, innovative brands. If you live for performance, love solving hard problems, and want your work to actually mean something, you’ll fit right in. At Directive, we’re always looking ahead to connect with talented professionals who excel at crafting strategies that elevate search visibility, developing compelling content, and delivering value to audiences. As we continue to grow, we’re always seeking forward-thinking individuals who thrive in fast-paced environments, are obsessed with analytics and storytelling, and are eager to make their mark in B2B tech and SaaS marketing. If you're ready to explore future opportunities and be part of a team that values creativity, strategy, and results, we’d love to connect with you! About The Role The Content Strategist is a client-facing role responsible for day-to-day client deliverables, creating and managing custom client strategies, and communicating with clients and internal stakeholders. The Strategist handles more Enterprise clients and should have a deep understanding of our service line and its impact on other areas of the business to create a holistic marketing strategy. Please note: internally, this role is titled Account Strategist, Content & SEO. What You'll Do Strategic Excellence and Best Practices: Create custom strategies and implement best practices to achieve NSMs. Build initial client strategy during the project phase and optimize strategies over the client lifecycle using Directive best practices. Collaborate with Associate Director (AsD) to address roadblocks affecting strategy and goal attainment. Craft creative briefs and content campaigns with ideation based on competitor and audience insights. Utilize best practices to position clients to exceed goals, including LTV:CAC modeling, Customer Generation, Share of SERP, and Content Production. Goal Setting: Use available data to set client goals, approved by the AsD and reviewed in meetings with the client. Data sources include Google Analytics, CRM data, SEMRush reporting, and Ahrefs reporting. Project Management: Ensure strategy execution and clear task ownership using the project management tool Asana. Coordinate with Specialists, clients, and internal teams to meet timelines. Partner with Project Managers as needed to ensure tasks are created, assigned, and due dates met. Work closely with content writers and designers to deliver content campaigns on time and to standard. Internal and External Communication: Build strong client relationships and proactively communicate with clients and internal leadership about timelines, progress, and opportunities. Use channels like Slack for ongoing updates between bi-weekly meetings. Reporting: Regularly report progress and impact to clients. Cadence includes bi-weekly client meetings, monthly reports, quarterly reports, and bi-annual business reviews. What You'll Bring Proven track record implementing SEO principles and content strategy: keyword research, on-page optimization, and link building. Analytical insight: ability to analyze website traffic and SEO metrics using Google Analytics and related tools. Strong communication skills; comfortable client-facing with key stakeholders. Familiarity with industry tools such as Google Search Console, Google Analytics, SEMRush, Ahrefs, Screaming Frog. Proven organizational, project, and time management skills. Genuine enthusiasm for digital marketing, SEO, and content. Agency experience and B2B tech/SaaS experience required. Goals NSM attainment: 100% MRR retention: 96% CSAT > 4.2 Upsells / Cross-sells / Referrals Strategists should regularly seek growth opportunities for clients, such as expanding to additional service lines or increasing budgets. What We Offer Living wage at Directive with medical, dental, vision, disability, and life insurance. 100% employer-paid plan for you and 50% employer contribution for dependents. Benefits to support the whole person: mental health support, Headspace, Spring Health, Gympass, Unlimited PTO, paid holidays, Your Birthday Off, year-end recharge, and paid parental leave. Traditional and Roth 401(k) with a 3% company match. Annual bonus based on tenure, scalable over time. Annual anniversary trip with peers and executive leadership. Work Environment Requirements Remote-first role with the option to work from our Irvine, CA offices. Global opportunities may be available where we have established operations (Canada, UK, Australia) with work authorization and residency requirements. This role may operate 100% virtually from home; collaboration occurs via Zoom and Slack. You will need a reliable internet connection and a professional background. Reasonable accommodations may be provided in the application process. If you require accommodations, please contact careers@directiveconsulting.com. Additional Information Directive values People First and is committed to a diverse and inclusive culture. All qualified applicants will be considered without regard to race, color, religion, gender, gender identity/expression, sexual orientation, national origin, genetics, disability, age, or veteran status. Seniority level: Mid-Senior level Employment type: Full-time Job function: Marketing and Sales Industries: Advertising Services Location: Dallas, TX Salary: $100,000 - $115,000

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