Head of Audience Marketing - Longevity

Job Description This role is based in our Boca Raton, FL or NYC offices. About The Role

We are seeking an exceptional Head of Audience Marketing to lead our growing portfolio of longevity-focused events, featuring prestigious brands including A4M and the Global Longevity Summit. In this role you will oversee audience development strategies across both B2B and B2C longevity events, driving attendance growth and enhancing audience engagement. Key Responsibilities

Develop and execute comprehensive audience marketing strategies for longevity events, including the Global Longevity Summit and related conferences Lead multi-channel marketing campaigns targeting both professional audiences (healthcare innovators, scientists, investors) and consumer audiences interested in preventive medicine and longevity Analyze audience data to identify trends, opportunities, and areas for growth across different market segments Collaborate with content teams to ensure marketing messaging aligns with event programming and resonates with target audiences Build and maintain relationships with industry partners, associations, and influencers in the longevity space Manage marketing budgets effectively to maximize ROI and attendance growth Oversee digital marketing initiatives including email, social media, content marketing, and paid advertising Develop audience personas and journey maps to inform targeted marketing approaches Lead and build a team of marketing professionals, fostering innovation and excellence Lead with curiosity to identify clever AI and automation tools to enhance capabilities within the team Ensure that compelling value propositions are crafted for all events, through individual contribution and working in partnership with event directors, content team and other marketers Develop and implement innovative and aggressive pricing strategies to maximize yield and audience revenue on all events Maintain a strong focus on SEO, CRO and overall campaign optimization The Ideal Candidate

We're looking for a self-starter who thrives in a fast-paced, dynamic environment and can balance working independently and with the broader team to drive results. The ideal candidate will be highly skilled, creative, and able to develop innovative marketing approaches to reach diverse audiences interested in longevity science and preventive medicine. You will be passionate about building meaningful connections between our events and global experts who share a commitment to advancing preventive medicine and longevity science. An entrepreneurial mindset and ability to adapt quickly to market changes will be essential. You will work closely with the senior leadership team of the portfolio and with the CMO of Informa Connect for mentoring and support. Join us in connecting the world's preeminent minds in longevity science and healthcare innovation through our exclusive events portfolio. Qualifications

Proven experience in audience marketing for events, with a track record of driving attendance growth Experience marketing to both B2B and B2C audiences, preferably in healthcare, wellness, or related fields Strong understanding of the longevity sector, preventive medicine, or healthcare innovation landscape Exceptional creative thinking abilities with a talent for developing compelling marketing narratives Data-driven approach to marketing with experience using analytics to inform strategy Excellent leadership skills with the ability to inspire and develop team members Outstanding project management abilities with experience managing multiple campaigns simultaneously Strong communication skills and the ability to collaborate effectively across departments Additional Information

We believe that great things happen when people connect face-to-face. We work in-person with each other, or with customers and partners, three days a week or more. When you’re not in one of our offices or at Informa events, you have the flexibility to work from home or remotely. Life at Informa is rewarding, supportive and enjoyable. See what our colleagues have to say at LifeAt.Informa.com Our Benefits Include

Great community and culture with in-person and online social events, charity initiatives, and active colleague networks Volunteer opportunities with charity match funding Career development with bespoke training, mentoring platforms and access to LinkedIn Learning Paid time off: 15 days PTO rising to 20 after three years and 25 after six years, plus 10 holidays and birthday leave Competitive benefits including 401k match, health, vision and dental insurance, parental leave and an ESPP Wellbeing support through EAP, mental health resources, and wellness tools Recognition programs and global awards International collaboration opportunities The salary range for this role is $120,000 - $140,000 based on experience. This posting will automatically expire on October 15, 2025. We are an Equal Opportunities Employer and value diversity. If you require reasonable adjustments or accommodations in the hiring process or in the role, please inform the appropriate Talent Acquisition Partner. See our policies for more information. See how Informa handles your personal data when you apply for a job here. Seniority level

Director Employment type

Full-time Job function

Marketing and Sales Industries: Events Services

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