TikTok
Senior Product Manager, Vertical Ads Platform - San Jose
TikTok, San Jose, California, United States, 95199
Senior Product Manager, Vertical Ads Platform - San Jose
1 week ago Be among the first 25 applicants
Responsibilities
Lead the development and optimization of features within TikTok Ads Manager, focusing on improving the ads creation workflow and user journey for Commerce or Non-Commerce performance ads verticals.
Recommend and prioritize innovative features to enhance the usability and performance of the platform, ensuring the ad creation experience is seamless and intuitive for these verticals.
Collaborate with cross-functional teams to identify challenges, define product strategies, and set objectives that align with the needs of Commerce or Non-Commerce performance advertisers.
Leverage customer feedback, user research, and data analytics to identify opportunities for growth and continuous improvement in the ad creation process.
Stay up-to-date with ad tech trends and emerging technologies, applying this knowledge to keep TikTok at the forefront of advertising solutions.
Track and analyze key product metrics to inform product decisions and drive iterative improvements to the ads platform.
Qualifications
Minimum Qualifications:
BA/BS degree.
5+ years of experience as a Product Manager, managing full product cycles, integrating customer feedback, and driving prioritization.
2-5+ years of experience building and launching ad interfaces or platform products.
Strong knowledge of the online advertising ecosystem, including ad creation, optimization, and bidding.
Strong problem-solving and analytical skills, with the ability to use data to guide product decisions and improve performance.
Proven ability to collaborate cross-functionally with engineering, design, data science, and other teams.
Excellent communication skills, capable of articulating complex product concepts to both technical and non-technical stakeholders.
Preferred Qualifications:
5+ years of experience as a PM, building and launching ad interface or platform products.
An understanding of performance ads, particularly within Commerce or Non-Commerce verticals such as shopping ads, lead generation, app ads and gaming.
Experience in fast-paced environments, particularly within startups or rapidly evolving industries.
Proficient in English and Mandarin listening, speaking, reading and writing. Cross-cultural working/studying experience is preferred.
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Compensation & Benefits
The base salary range for this position in San Jose, CA is $165,120 - $414,000 annually. Compensation may vary outside this range based on qualifications, skills, competencies, experience, and location. Base pay is part of the Total Package and may include discretionary bonuses/incentives and restricted stock units. Benefits include medical, dental, and vision insurance from day one, 401(k) with company match, paid parental leave, disability coverage, life insurance, wellbeing benefits, and paid time off. The Company reserves the right to modify these programs at any time, with or without notice.
For Los Angeles County candidates: qualified applicants with arrest or conviction records will be considered in accordance with applicable laws, including the Los Angeles County Fair Chance Ordinance and the California Fair Chance Act.
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Responsibilities
Lead the development and optimization of features within TikTok Ads Manager, focusing on improving the ads creation workflow and user journey for Commerce or Non-Commerce performance ads verticals.
Recommend and prioritize innovative features to enhance the usability and performance of the platform, ensuring the ad creation experience is seamless and intuitive for these verticals.
Collaborate with cross-functional teams to identify challenges, define product strategies, and set objectives that align with the needs of Commerce or Non-Commerce performance advertisers.
Leverage customer feedback, user research, and data analytics to identify opportunities for growth and continuous improvement in the ad creation process.
Stay up-to-date with ad tech trends and emerging technologies, applying this knowledge to keep TikTok at the forefront of advertising solutions.
Track and analyze key product metrics to inform product decisions and drive iterative improvements to the ads platform.
Qualifications
Minimum Qualifications:
BA/BS degree.
5+ years of experience as a Product Manager, managing full product cycles, integrating customer feedback, and driving prioritization.
2-5+ years of experience building and launching ad interfaces or platform products.
Strong knowledge of the online advertising ecosystem, including ad creation, optimization, and bidding.
Strong problem-solving and analytical skills, with the ability to use data to guide product decisions and improve performance.
Proven ability to collaborate cross-functionally with engineering, design, data science, and other teams.
Excellent communication skills, capable of articulating complex product concepts to both technical and non-technical stakeholders.
Preferred Qualifications:
5+ years of experience as a PM, building and launching ad interface or platform products.
An understanding of performance ads, particularly within Commerce or Non-Commerce verticals such as shopping ads, lead generation, app ads and gaming.
Experience in fast-paced environments, particularly within startups or rapidly evolving industries.
Proficient in English and Mandarin listening, speaking, reading and writing. Cross-cultural working/studying experience is preferred.
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Compensation & Benefits
The base salary range for this position in San Jose, CA is $165,120 - $414,000 annually. Compensation may vary outside this range based on qualifications, skills, competencies, experience, and location. Base pay is part of the Total Package and may include discretionary bonuses/incentives and restricted stock units. Benefits include medical, dental, and vision insurance from day one, 401(k) with company match, paid parental leave, disability coverage, life insurance, wellbeing benefits, and paid time off. The Company reserves the right to modify these programs at any time, with or without notice.
For Los Angeles County candidates: qualified applicants with arrest or conviction records will be considered in accordance with applicable laws, including the Los Angeles County Fair Chance Ordinance and the California Fair Chance Act.
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