Launch Potato
Overview
Senior Manager, YouTube Paid Media at Launch Potato. You will be the YouTube performance marketing expert responsible for taking full ownership of Launch Potato’s YouTube business, with a path to expand into other verticals over time. Why Join Us
Launch Potato is a profitable digital media company reaching over 30M+ monthly visitors, with a remote-first team across 15 countries. We value speed, ownership, and measurable impact. Base Salary: $80,000 to $110,000 per year. Must Have
Proven success profitably scaling new and existing brands on YouTube. Strong analytical skills with proficiency in BI tools (Looker, Google Analytics, etc.) and advanced Excel/Google Sheets (pivot tables, VLOOKUP, regression analysis, correlation, etc.). Strong understanding of best practices that drive high-performing creatives, including YouTube ABCDs, briefs, and collaborating on video production with creative teams. Demonstrated experience owning P&L and hitting aggressive growth + profitability goals, and building best practice playbooks. Exceptional collaboration and proactive communication skills; comfortable presenting insights both written and verbal, and influencing decision-making across teams. Experience
6+ years managing and scaling a YouTube performance-based portfolio, with budgets of $20M+/year. Your Role
You are a YouTube performance marketing expert who will take full ownership of Launch Potato’s YouTube business. You’ll combine hands-on campaign management with high-level strategy, directly owning campaign execution, P&L, and growth targets. You’ll push the limits of what’s possible in YouTube performance marketing, and over time, expand into other verticals in performance video platforms. This role has a clear growth path to leading performance video across brands and verticals within Launch Potato’s portfolio. Outcomes (Performance Expectations)
Take full ownership of campaign performance, pacing, reporting, operations, setup, and P&L for YouTube campaigns. Deliver consistent growth in spend and profitability, aiming for at least 2x annualized run rate in year one with a minimum 110% ROAS. Provide actionable insights and recommendations to stakeholders, backed by data, reporting, and analysis. Drive measurable improvements in CTR, CVR, ROAS, and margin through ongoing creative testing and iteration. Collaborate with the creative team on video production, advocating for campaign needs. Expand YouTube campaigns into new insurance and other financial services verticals to drive incremental revenue. Share best practices and insights across the Paid Media team to strengthen YouTube performance in other verticals. Build and lead a video-first performance marketing and paid media team to support scaled investment. Work with internal stakeholders and external vendors to build new audiences targeting high-value customers. Success Looks Like
You consistently scale YouTube while maintaining profitability. You set the standard for ownership and operational excellence. You generate learnings that push the entire paid media team forward. You become the go-to internal expert for video-first performance marketing. You lay the foundation for a high-performing video team under your leadership. Competencies
Technical Mastery: Deep expertise in Google/YouTube Ads and analytics platforms (Looker). P&L Ownership: Experience managing budgets at scale and delivering on growth + margin goals. Communication: Strong verbal and written communication skills; clearly articulating data and POV for leadership alignment. Problem-Solving: Ability to turn performance data into actionable growth strategies. Adaptability: Thrive in a fast-paced environment with multiple projects. Leadership Potential: Desire and ability to grow into a manager role, building and leading a team. Growth Focus: Commitment to staying ahead of video and performance marketing trends. Operational Efficiency: Build campaigns that can scale while ensuring necessary creative sizes and events for competitive edge. Nice to Haves
Experience with linear TV, streaming, or other video-first platforms (Meta, TikTok). Experience with MMM tools and measurement solutions to understand video halo-effects. Familiarity with AI tools (Gemini, ChatGPT, Claude, MidJourney) for workflows. Knowledge of personal finance and consumer financial products. Experience mentoring peers or leading knowledge-sharing initiatives. Familiarity with competitor analysis tools like SimilarWeb, AdBeat, Ahrefs, SpyFu. Total Compensation
Base salary is set according to market rates for the nearest major metro and varies based on Launch Potato’s Levels Framework. Your compensation package includes a base salary, profit-sharing bonus, and benefits. Future increases are based on company and personal performance. We are an Equal Employment Opportunity company and value diversity, equity, and inclusion. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, gender identity, age, veteran status, disability, or other legally protected characteristics. Seniority level
Mid-Senior level Employment type
Full-time Job function
Marketing, Public Relations, and Writing/Editing Industries: Advertising Services
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Senior Manager, YouTube Paid Media at Launch Potato. You will be the YouTube performance marketing expert responsible for taking full ownership of Launch Potato’s YouTube business, with a path to expand into other verticals over time. Why Join Us
Launch Potato is a profitable digital media company reaching over 30M+ monthly visitors, with a remote-first team across 15 countries. We value speed, ownership, and measurable impact. Base Salary: $80,000 to $110,000 per year. Must Have
Proven success profitably scaling new and existing brands on YouTube. Strong analytical skills with proficiency in BI tools (Looker, Google Analytics, etc.) and advanced Excel/Google Sheets (pivot tables, VLOOKUP, regression analysis, correlation, etc.). Strong understanding of best practices that drive high-performing creatives, including YouTube ABCDs, briefs, and collaborating on video production with creative teams. Demonstrated experience owning P&L and hitting aggressive growth + profitability goals, and building best practice playbooks. Exceptional collaboration and proactive communication skills; comfortable presenting insights both written and verbal, and influencing decision-making across teams. Experience
6+ years managing and scaling a YouTube performance-based portfolio, with budgets of $20M+/year. Your Role
You are a YouTube performance marketing expert who will take full ownership of Launch Potato’s YouTube business. You’ll combine hands-on campaign management with high-level strategy, directly owning campaign execution, P&L, and growth targets. You’ll push the limits of what’s possible in YouTube performance marketing, and over time, expand into other verticals in performance video platforms. This role has a clear growth path to leading performance video across brands and verticals within Launch Potato’s portfolio. Outcomes (Performance Expectations)
Take full ownership of campaign performance, pacing, reporting, operations, setup, and P&L for YouTube campaigns. Deliver consistent growth in spend and profitability, aiming for at least 2x annualized run rate in year one with a minimum 110% ROAS. Provide actionable insights and recommendations to stakeholders, backed by data, reporting, and analysis. Drive measurable improvements in CTR, CVR, ROAS, and margin through ongoing creative testing and iteration. Collaborate with the creative team on video production, advocating for campaign needs. Expand YouTube campaigns into new insurance and other financial services verticals to drive incremental revenue. Share best practices and insights across the Paid Media team to strengthen YouTube performance in other verticals. Build and lead a video-first performance marketing and paid media team to support scaled investment. Work with internal stakeholders and external vendors to build new audiences targeting high-value customers. Success Looks Like
You consistently scale YouTube while maintaining profitability. You set the standard for ownership and operational excellence. You generate learnings that push the entire paid media team forward. You become the go-to internal expert for video-first performance marketing. You lay the foundation for a high-performing video team under your leadership. Competencies
Technical Mastery: Deep expertise in Google/YouTube Ads and analytics platforms (Looker). P&L Ownership: Experience managing budgets at scale and delivering on growth + margin goals. Communication: Strong verbal and written communication skills; clearly articulating data and POV for leadership alignment. Problem-Solving: Ability to turn performance data into actionable growth strategies. Adaptability: Thrive in a fast-paced environment with multiple projects. Leadership Potential: Desire and ability to grow into a manager role, building and leading a team. Growth Focus: Commitment to staying ahead of video and performance marketing trends. Operational Efficiency: Build campaigns that can scale while ensuring necessary creative sizes and events for competitive edge. Nice to Haves
Experience with linear TV, streaming, or other video-first platforms (Meta, TikTok). Experience with MMM tools and measurement solutions to understand video halo-effects. Familiarity with AI tools (Gemini, ChatGPT, Claude, MidJourney) for workflows. Knowledge of personal finance and consumer financial products. Experience mentoring peers or leading knowledge-sharing initiatives. Familiarity with competitor analysis tools like SimilarWeb, AdBeat, Ahrefs, SpyFu. Total Compensation
Base salary is set according to market rates for the nearest major metro and varies based on Launch Potato’s Levels Framework. Your compensation package includes a base salary, profit-sharing bonus, and benefits. Future increases are based on company and personal performance. We are an Equal Employment Opportunity company and value diversity, equity, and inclusion. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, gender identity, age, veteran status, disability, or other legally protected characteristics. Seniority level
Mid-Senior level Employment type
Full-time Job function
Marketing, Public Relations, and Writing/Editing Industries: Advertising Services
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