Launch Potato
Senior Paid Media Manager, YouTube
Launch Potato, Jersey City, New Jersey, United States, 07390
Overview
Launch Potato is a profitable digital media company that reaches over 30M+ monthly visitors through brands such as FinanceBuzz, All About Cookies, and OnlyInYourState. As The Discovery and Conversion Company, our mission is to connect consumers with the world’s leading brands through data-driven content and technology. Headquartered in South Florida with a remote-first team spanning over 15 countries, we’ve built a high-growth, high-performance culture where speed, ownership, and measurable impact drive success. Base Salary: $80,000 to $110,000 per year Responsibilities
You are a YouTube performance marketing expert who will take full ownership of Launch Potato’s YouTube business. You’ll combine hands-on campaign management with high-level strategy, directly owning campaign execution, P&L, and growth targets. Test new creatives, develop playbooks, and push the limits of what’s possible in YouTube performance marketing; over time, expand into other verticals and performance video platforms. Collaborate with the creative team on video production, advocating for what campaigns need to succeed. Build and lead a video-first performance marketing and paid media team to support execution as investment scales. Work with internal stakeholders and external vendors to creatively build net new audiences that target high-value customers. Take full ownership of campaign performance, pacing, reporting, operations, setup, and P&L for YouTube campaigns in relevant verticals. Outcome & Performance Expectations
Deliver consistent growth in spend and profitability, aiming to reach a minimum of 110% ROAS and 2x annualized run rate in year one. Provide actionable insights and recommendations backed by data, reporting, and analysis. Drive improvements in CTR, CVR, ROAS, and margin through ongoing creative testing and iteration. Expand campaigns into new verticals (e.g., insurance and other financial services) to drive incremental revenue. Share best practices across the Paid Media team to strengthen YouTube performance in other verticals. Build and lead a team to support execution as investments scale. Qualifications
MUST HAVE
Proven success profitably scaling new and existing brands on YouTube. Strong analytical skills with proficiency in BI tools (Looker, Google Analytics, etc.) and advanced Excel/Google Sheets (pivot tables, VLOOKUP, regression analysis, correlation, etc.). Strong understanding of best practices that drive high-performing creatives, including YouTube ABCDs, briefs, and collaboration with video production. Demonstrated experience owning P&L and hitting aggressive growth + profitability goals, and building best practice playbooks. Exceptional collaboration and proactive communication skills; comfortable presenting insights both written and verbal, and influencing decision-making across teams. EXPERIENCE
6+ years managing and scaling a YouTube performance-based portfolio, with budgets of $20M+/year. COMPETENCIES
Technical Mastery: Deep expertise in Google/YouTube Ads and analytics platforms (Looker). P&L Ownership: Experience managing budgets at scale and delivering on aggressive growth + margin goals. Communication: Clear verbal and written communication; ability to articulate data and POV for leadership alignment. Problem-Solving: Translate performance data into actionable growth strategies. Adaptability: Thrive in a fast-paced environment; manage multiple projects simultaneously. Leadership Potential: Desire and ability to grow into a manager role. Growth Focus: Stay ahead of video and performance marketing trends. Operational Efficiency: Build scalable campaigns with comprehensive creative assets and data to gain a competitive edge. NICE TO HAVES
Experience with linear TV, streaming, or other video-first platforms (Meta, TikTok). Experience with MMM tools and measurement solutions to understand halo effects. Familiarity with AI tools (Gemini, ChatGPT, Claude, MidJourney) for workflows. Knowledge of personal finance and consumer financial products. Experience mentoring peers or leading knowledge-sharing initiatives. Familiarity with competitor analysis tools (SimilarWeb, AdBeat, Ahrefs, SpyFu). Compensation & Benefits
Total compensation includes a base salary, profit-sharing bonus, and competitive benefits. Base salary is set according to market rates for the nearest major metro and varies based on Launch Potato’s Levels Framework. Additional increases are based on company and personal performance. EEO
Launch Potato is an Equal Employment Opportunity company. We value diversity, equity, and inclusion. We do not discriminate based on race, religion, color, national origin, gender (including pregnancy or related conditions), sexual orientation, gender identity or expression, age, veteran status, disability status, or other legally protected characteristics. We’ll keep your information secure and use it only to evaluate your candidacy. Referrals increase your chances of interviewing at Launch Potato.
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Launch Potato is a profitable digital media company that reaches over 30M+ monthly visitors through brands such as FinanceBuzz, All About Cookies, and OnlyInYourState. As The Discovery and Conversion Company, our mission is to connect consumers with the world’s leading brands through data-driven content and technology. Headquartered in South Florida with a remote-first team spanning over 15 countries, we’ve built a high-growth, high-performance culture where speed, ownership, and measurable impact drive success. Base Salary: $80,000 to $110,000 per year Responsibilities
You are a YouTube performance marketing expert who will take full ownership of Launch Potato’s YouTube business. You’ll combine hands-on campaign management with high-level strategy, directly owning campaign execution, P&L, and growth targets. Test new creatives, develop playbooks, and push the limits of what’s possible in YouTube performance marketing; over time, expand into other verticals and performance video platforms. Collaborate with the creative team on video production, advocating for what campaigns need to succeed. Build and lead a video-first performance marketing and paid media team to support execution as investment scales. Work with internal stakeholders and external vendors to creatively build net new audiences that target high-value customers. Take full ownership of campaign performance, pacing, reporting, operations, setup, and P&L for YouTube campaigns in relevant verticals. Outcome & Performance Expectations
Deliver consistent growth in spend and profitability, aiming to reach a minimum of 110% ROAS and 2x annualized run rate in year one. Provide actionable insights and recommendations backed by data, reporting, and analysis. Drive improvements in CTR, CVR, ROAS, and margin through ongoing creative testing and iteration. Expand campaigns into new verticals (e.g., insurance and other financial services) to drive incremental revenue. Share best practices across the Paid Media team to strengthen YouTube performance in other verticals. Build and lead a team to support execution as investments scale. Qualifications
MUST HAVE
Proven success profitably scaling new and existing brands on YouTube. Strong analytical skills with proficiency in BI tools (Looker, Google Analytics, etc.) and advanced Excel/Google Sheets (pivot tables, VLOOKUP, regression analysis, correlation, etc.). Strong understanding of best practices that drive high-performing creatives, including YouTube ABCDs, briefs, and collaboration with video production. Demonstrated experience owning P&L and hitting aggressive growth + profitability goals, and building best practice playbooks. Exceptional collaboration and proactive communication skills; comfortable presenting insights both written and verbal, and influencing decision-making across teams. EXPERIENCE
6+ years managing and scaling a YouTube performance-based portfolio, with budgets of $20M+/year. COMPETENCIES
Technical Mastery: Deep expertise in Google/YouTube Ads and analytics platforms (Looker). P&L Ownership: Experience managing budgets at scale and delivering on aggressive growth + margin goals. Communication: Clear verbal and written communication; ability to articulate data and POV for leadership alignment. Problem-Solving: Translate performance data into actionable growth strategies. Adaptability: Thrive in a fast-paced environment; manage multiple projects simultaneously. Leadership Potential: Desire and ability to grow into a manager role. Growth Focus: Stay ahead of video and performance marketing trends. Operational Efficiency: Build scalable campaigns with comprehensive creative assets and data to gain a competitive edge. NICE TO HAVES
Experience with linear TV, streaming, or other video-first platforms (Meta, TikTok). Experience with MMM tools and measurement solutions to understand halo effects. Familiarity with AI tools (Gemini, ChatGPT, Claude, MidJourney) for workflows. Knowledge of personal finance and consumer financial products. Experience mentoring peers or leading knowledge-sharing initiatives. Familiarity with competitor analysis tools (SimilarWeb, AdBeat, Ahrefs, SpyFu). Compensation & Benefits
Total compensation includes a base salary, profit-sharing bonus, and competitive benefits. Base salary is set according to market rates for the nearest major metro and varies based on Launch Potato’s Levels Framework. Additional increases are based on company and personal performance. EEO
Launch Potato is an Equal Employment Opportunity company. We value diversity, equity, and inclusion. We do not discriminate based on race, religion, color, national origin, gender (including pregnancy or related conditions), sexual orientation, gender identity or expression, age, veteran status, disability status, or other legally protected characteristics. We’ll keep your information secure and use it only to evaluate your candidacy. Referrals increase your chances of interviewing at Launch Potato.
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