Confidential
Base pay range
$80,000.00/yr - $100,000.00/yr POSITION SUMMARY
We’re looking for a Digital Marketing Manager to join the Marketing Services team. This department is our internal marketing agency—built to help us with brand awareness and lead generation. The ideal candidate will bring both expertise and creativity to the table, and will own the growth marketing strategies that help our clients dominate their markets. You’ll ensure every dollar invested is tied to measurable ROI, while holding agency partners accountable for flawless execution. The best candidate will bring a passion for digital marketing performance and will apply strategic thinking, campaign experimentation, and performance expertise to every engagement - all while aligning to the proven strategies of our company. SUCCESS LOOKS LIKE
Flawless Campaign Execution: You’ve launched and managed campaigns across multiple platforms and products - specifically GBP, Local SEO, LSAs and, PPC - with accuracy, speed, and attention to detail. You go beyond “good enough,” constantly seeking ways to optimize, scale, and innovate in service of client growth. Performance-Driven Results: You’ve improved ROAS, lowered CPLs, and hit or exceeded client lead volume goals across accounts under your care. Seamless Collaboration: You work in lockstep with Account Managers, Client Strategy, and 3rd party media partners—acting as the go-to expert for paid media tactics. Closed-loop reporting: You deliver clean, insightful reporting that tells a story, connects media results to business outcomes, and supports campaign recommendations. OBJECTIVES
Drive measurable growth for local, service-based SMBs by leading strategies for Google Business Profile, Local SEO, and Local Service Ads—tying every initiative to client revenue goals Build a cohesive strategy from the initial offer into a scalable paid media roadmap, establishing stage-gates for expansion into broader Search, Display, Social and SEO channels. Oversee external agency partners to ensure tactical paid media execution meets KPIs, passes performance audits, and adheres to best practices, while providing clear accountability to leadership and clients. Own dashboards and attribution models that clearly show CPL, conversion rates, and ROI—delivering client-ready insights that highlight wins, gaps, and next-step recommendations. COMPETENCIES
Experience with design and management of digital marketing strategies, tactics and channels that drive measurable ROI for local SMBs. Skilled in using search trend analysis to forecast spend and lead volume, building projections tied to benchmarks and revenue-driven outcomes. Deep understanding of the relationship between Google Business Profile, Local SEO, and Local Service Ads, with the ability to integrate these channels into a cohesive paid media growth strategy that scales client visibility, lead flow, and ROI. Proven ability to manage agency partners—overseeing tactical paid media execution, KPI measurement, performance audits, and adherence to best practices. Ability to collaborate with cross-functional team members including Account Managers, CRM specialists, graphic designers, etc. to ensure strategy is tied to client KPIs and revenue goals. Experience with performance dashboards (Looker, CRM, etc.) and ensure data accuracy. Excellent communication skills - able to collaborate internally and deliver client-ready reports that clearly show attribution, wins, gaps, and next steps and translate data to strategic recommendations EDUCATION AND EXPERIENCE
Bachelor’s or Master’s Degree in Marketing or a related field preferred At least 5 years’ experience in a Digital Marketing role PHYSICAL REQUIREMENTS
Prolonged periods sitting at a desk and working on a computer COMMITMENT TO DIVERSITY
As an equal opportunity employer committed to meeting the needs of a multigenerational and multicultural workforce we recognize that a diverse staff, reflective of our community, is an integral and welcome part of a successful and ethical business. We hire local talent at all levels regardless of race, color, religion, age, national origin, gender, gender identity, sexual orientation or disability, and actively foster inclusion in all forms both within our company and across interactions with clients, candidates and partners.
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$80,000.00/yr - $100,000.00/yr POSITION SUMMARY
We’re looking for a Digital Marketing Manager to join the Marketing Services team. This department is our internal marketing agency—built to help us with brand awareness and lead generation. The ideal candidate will bring both expertise and creativity to the table, and will own the growth marketing strategies that help our clients dominate their markets. You’ll ensure every dollar invested is tied to measurable ROI, while holding agency partners accountable for flawless execution. The best candidate will bring a passion for digital marketing performance and will apply strategic thinking, campaign experimentation, and performance expertise to every engagement - all while aligning to the proven strategies of our company. SUCCESS LOOKS LIKE
Flawless Campaign Execution: You’ve launched and managed campaigns across multiple platforms and products - specifically GBP, Local SEO, LSAs and, PPC - with accuracy, speed, and attention to detail. You go beyond “good enough,” constantly seeking ways to optimize, scale, and innovate in service of client growth. Performance-Driven Results: You’ve improved ROAS, lowered CPLs, and hit or exceeded client lead volume goals across accounts under your care. Seamless Collaboration: You work in lockstep with Account Managers, Client Strategy, and 3rd party media partners—acting as the go-to expert for paid media tactics. Closed-loop reporting: You deliver clean, insightful reporting that tells a story, connects media results to business outcomes, and supports campaign recommendations. OBJECTIVES
Drive measurable growth for local, service-based SMBs by leading strategies for Google Business Profile, Local SEO, and Local Service Ads—tying every initiative to client revenue goals Build a cohesive strategy from the initial offer into a scalable paid media roadmap, establishing stage-gates for expansion into broader Search, Display, Social and SEO channels. Oversee external agency partners to ensure tactical paid media execution meets KPIs, passes performance audits, and adheres to best practices, while providing clear accountability to leadership and clients. Own dashboards and attribution models that clearly show CPL, conversion rates, and ROI—delivering client-ready insights that highlight wins, gaps, and next-step recommendations. COMPETENCIES
Experience with design and management of digital marketing strategies, tactics and channels that drive measurable ROI for local SMBs. Skilled in using search trend analysis to forecast spend and lead volume, building projections tied to benchmarks and revenue-driven outcomes. Deep understanding of the relationship between Google Business Profile, Local SEO, and Local Service Ads, with the ability to integrate these channels into a cohesive paid media growth strategy that scales client visibility, lead flow, and ROI. Proven ability to manage agency partners—overseeing tactical paid media execution, KPI measurement, performance audits, and adherence to best practices. Ability to collaborate with cross-functional team members including Account Managers, CRM specialists, graphic designers, etc. to ensure strategy is tied to client KPIs and revenue goals. Experience with performance dashboards (Looker, CRM, etc.) and ensure data accuracy. Excellent communication skills - able to collaborate internally and deliver client-ready reports that clearly show attribution, wins, gaps, and next steps and translate data to strategic recommendations EDUCATION AND EXPERIENCE
Bachelor’s or Master’s Degree in Marketing or a related field preferred At least 5 years’ experience in a Digital Marketing role PHYSICAL REQUIREMENTS
Prolonged periods sitting at a desk and working on a computer COMMITMENT TO DIVERSITY
As an equal opportunity employer committed to meeting the needs of a multigenerational and multicultural workforce we recognize that a diverse staff, reflective of our community, is an integral and welcome part of a successful and ethical business. We hire local talent at all levels regardless of race, color, religion, age, national origin, gender, gender identity, sexual orientation or disability, and actively foster inclusion in all forms both within our company and across interactions with clients, candidates and partners.
#J-18808-Ljbffr