Capital One
Marketing Manager - Mainstreet Growth Marketing Strategy Lead (Hybrid)
Capital One, Richmond, Virginia, United States, 23214
Marketing Manager - Mainstreet Growth Marketing Strategy Lead (Hybrid)
We’re looking for an experienced Marketing Strategist to drive forward our growth marketing strategies, overseeing our marketing agenda and serving as the primary Marketing Strategist for one of our programs across owned channels (email, in-app, SMS, Site). The right candidate will have experience leading agendas through others and driving forward marketing strategies in white-space areas that leverage new MarTech capabilities. They will need to work with multiple cross-functional teams, building relationships across the organization and should thrive in a fast paced environment. Key Responsibilities Defines the destination messaging & user journey strategy across our outbound marketing programs in a collaborative cross-functional team (business partners, creative teams, product, tech, legal, compliance, etc), providing strategic and tactical thought partnership to evolve the way we acquire customers. Oversees, removes barriers, and provides thought leadership for the day-to-day work across growth marketing programs owned by our team while also serving as the Marketing Strategy lead for one of our programs. Supports and guides team members as they navigate a steep change management curve, acting with a bias of leaning in versus out to help problem solve. Guides creative strategy, testing and process improvements, scaling the usage and impact of new capabilities for our campaigns. Pushes the thinking for new ideas and envisions the longer-term strategy for our program, getting partners and stakeholders bought into this vision and working in unison Works with the business lead to flesh out a mid and long term roadmaps for what capabilities we want to build to make a step change in messaging transformation agenda, driving both business and consumer value. Is well-versed in everything AI/machine learning and next generation martech capabilities. Actively researches and reads to understand new capabilities and proactively shares across the team. Shepherds multiple marketing creative projects at once from brief to execution through our process while ensuring strategic intent aligns with execution/delivery at every step and timelines are met. Works across functions and with multiple stakeholders during the process in a well managed and organized manner. Leverages problem solving and influencing skills to ensure marketing initiatives deliver on intent and brings a data-based approach and customer-first innovative mindset to marketing to continually optimize customer experience and in-market results. Has excellent communication and partnership skills which are essential for interacting and communicating with key stakeholders at all levels across the company to manage, inform and influence outcomes. This involves the ability to build presentation materials and cohesive documentation that have equal impact when read as standalone or shared in a meeting environment. Ideal Candidate Has experience leading cross-functional agendas in large organizations, along with a proven ability to manage multiple projects simultaneously and meet execution timelines Detailed-oriented with strong prioritization skills Highly effective communication skills with outstanding writing and presentation abilities Experience navigating marketing programs through change to enable to capabilities and strategies Can manage the details of multiple projects, deadlines and changing priorities, while maintaining excellent and accurate work Experience working in matrixed environments, in complicated processes, with a track record for making them more efficient Basic Qualifications Bachelor’s Degree or Military Experience At least 5 years of experience in brand strategy or product marketing experience on the agency or client side, with experience managing multiple channels, including owned channels (email, in-app, SMS, website) At least 5 years of experience in planning, executing and analyzing marketing programs At least 5 years experience in managing creative processes, partnering with creative teams and developing marketing materials that drive results Preferred Qualifications Masters degree in marketing or business 1+ years of experience managing the scope & work load of other associates At least 1 year developing Marketing Strategies leveraging SalesForce Marketing Cloud Experience with Workfront At least 2 years of experience in marketing for financial services or another highly regulated industry At least 5 years of experience driving optimization plans and creative strategy At least 5 years of experience working with cross-functional teams in a matrixed environment with a track record of effectively working autonomously and navigating ambiguity Capital One is an equal opportunity employer (EOE, including disability/vet) committed to non-discrimination in compliance with applicable federal, state, and local laws.
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We’re looking for an experienced Marketing Strategist to drive forward our growth marketing strategies, overseeing our marketing agenda and serving as the primary Marketing Strategist for one of our programs across owned channels (email, in-app, SMS, Site). The right candidate will have experience leading agendas through others and driving forward marketing strategies in white-space areas that leverage new MarTech capabilities. They will need to work with multiple cross-functional teams, building relationships across the organization and should thrive in a fast paced environment. Key Responsibilities Defines the destination messaging & user journey strategy across our outbound marketing programs in a collaborative cross-functional team (business partners, creative teams, product, tech, legal, compliance, etc), providing strategic and tactical thought partnership to evolve the way we acquire customers. Oversees, removes barriers, and provides thought leadership for the day-to-day work across growth marketing programs owned by our team while also serving as the Marketing Strategy lead for one of our programs. Supports and guides team members as they navigate a steep change management curve, acting with a bias of leaning in versus out to help problem solve. Guides creative strategy, testing and process improvements, scaling the usage and impact of new capabilities for our campaigns. Pushes the thinking for new ideas and envisions the longer-term strategy for our program, getting partners and stakeholders bought into this vision and working in unison Works with the business lead to flesh out a mid and long term roadmaps for what capabilities we want to build to make a step change in messaging transformation agenda, driving both business and consumer value. Is well-versed in everything AI/machine learning and next generation martech capabilities. Actively researches and reads to understand new capabilities and proactively shares across the team. Shepherds multiple marketing creative projects at once from brief to execution through our process while ensuring strategic intent aligns with execution/delivery at every step and timelines are met. Works across functions and with multiple stakeholders during the process in a well managed and organized manner. Leverages problem solving and influencing skills to ensure marketing initiatives deliver on intent and brings a data-based approach and customer-first innovative mindset to marketing to continually optimize customer experience and in-market results. Has excellent communication and partnership skills which are essential for interacting and communicating with key stakeholders at all levels across the company to manage, inform and influence outcomes. This involves the ability to build presentation materials and cohesive documentation that have equal impact when read as standalone or shared in a meeting environment. Ideal Candidate Has experience leading cross-functional agendas in large organizations, along with a proven ability to manage multiple projects simultaneously and meet execution timelines Detailed-oriented with strong prioritization skills Highly effective communication skills with outstanding writing and presentation abilities Experience navigating marketing programs through change to enable to capabilities and strategies Can manage the details of multiple projects, deadlines and changing priorities, while maintaining excellent and accurate work Experience working in matrixed environments, in complicated processes, with a track record for making them more efficient Basic Qualifications Bachelor’s Degree or Military Experience At least 5 years of experience in brand strategy or product marketing experience on the agency or client side, with experience managing multiple channels, including owned channels (email, in-app, SMS, website) At least 5 years of experience in planning, executing and analyzing marketing programs At least 5 years experience in managing creative processes, partnering with creative teams and developing marketing materials that drive results Preferred Qualifications Masters degree in marketing or business 1+ years of experience managing the scope & work load of other associates At least 1 year developing Marketing Strategies leveraging SalesForce Marketing Cloud Experience with Workfront At least 2 years of experience in marketing for financial services or another highly regulated industry At least 5 years of experience driving optimization plans and creative strategy At least 5 years of experience working with cross-functional teams in a matrixed environment with a track record of effectively working autonomously and navigating ambiguity Capital One is an equal opportunity employer (EOE, including disability/vet) committed to non-discrimination in compliance with applicable federal, state, and local laws.
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