Evolent
Vice President, Growth, Product Marketing & Enablement
Evolent, Madison, Wisconsin, us, 53774
Overview
Your Future Evolves Here Evolent partners with health plans and providers to achieve better outcomes for people with the most complex and costly health conditions. Working across specialties and primary care, we connect the pieces of the fragmented health care system to ensure people get the same level of care and compassion we would want for our loved ones. Evolent values work/life balance, flexibility, autonomy, and an inclusive culture. Diversity and inclusion are core to our business. Join Evolent for the mission. Stay for the culture. What You’ll Be Doing
Role Vice President, Product Marketing & Enablement to join the growth team as a leader. Role Overview The VP, Product Marketing & Enablement will lead strategic infrastructure to support the growth organization in driving revenue for Evolent.
Product Marketing
Develop best-in-class collateral, tools, and product marketing materials to drive differentiation and advance at each stage in the sales journey
Collaborate with internal teams to align growth capabilities with needs
Monitor industry trends and competitive landscape to refine messaging and product enhancements
Enablement
Identify and implement improvements to sales processes and tools
Oversee the management and optimization of Salesforce CRM to drive forecasting and trend reporting insights
Build and maintain database and processes to respond to RFI/RFPs
Shepherd pursuits through internal processes
About the Role The Vice President, Product Marketing & Enablement will report to the Chief Strategy and Growth Officer. This role is responsible for helping design and build infrastructure to support Evolent’s growth path, including new partnerships and cross-selling. This position requires an energetic, executive presence and a mission-driven mentality.
What you’ll be doing
Build scaled infrastructure to support new logo sales and current partnership expansions at national and regional payers, with accountability to Evolent leadership for top-line bookings
Organize a sales enablement portfolio, including product marketing collateral, tools, training materials, and processes to differentiate the in-market team
Optimize infrastructure and collateral to support the end-to-end customer acquisition process (pitch, opportunity sizing, pricing, diligence, partner development, contracting)
Refine product messaging and positioning to ensure strong product-market fit; channel customer feedback, buying behavior, and market trends to inform marketing, product, and operations
Drive customer and market segmentation insights; tailor messaging and product capabilities to increase value and differentiation
Train in-market teams on messaging and competitive intelligence
Collaborate with Growth, product development, and operations to understand core business, trends, and customer needs
Oversee Salesforce optimization to drive KPI insights, trend analysis, and forecasting
Ensure disciplined RFI/RFP response with differentiated messaging
Provide leadership and mentorship to the Growth Enablement and Operations team
Desired Skill Set
Advanced degree (e.g., MBA) or equivalent relevant experience
10+ years of experience in product marketing and related sales operations functions, preferably in healthcare payer/provider services
Proven track record of developing and executing marketing strategies
Excellent communication and interpersonal skills, adept at engaging senior-level stakeholders
Experience building and developing team members
Knowledge of managed care and oncology market trends (payers and risk-bearing organizations)
Passion for healthcare and commitment to value-based care
Strong familiarity with risk-based contracting
Thrives in an entrepreneurial, fast-paced, collaborative, and innovation-driven culture
Travel: Willing to travel twice a month for meetings, site visits, and partnership engagements
Compliance and Technical Requirements
To comply with HIPAA security standards (45 C.F.R. 164.308(a)(3)), identity verification may be required as part of the application process.
Technical Requirements:
All employees must have high-speed internet (10 Mbps+). For call center employees, the ability to connect directly to the home internet router is required. These requirements may change with office re-openings.
EEO and Accommodations
Evolent is an equal opportunity employer and considers all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, or disability. If you need reasonable accommodation to access information on this site, contact recruiting@evolent.com for assistance.
Compensation
The expected base salary for this position is $190,000–$210,000, plus a bonus component based on performance. Comprehensive benefits are included. Compensation is based on the skills and experience of the selected candidate.
Don’t see the dream job? Submit your contact information and resume and we will reach out if we find a fitting opportunity.
#J-18808-Ljbffr
Your Future Evolves Here Evolent partners with health plans and providers to achieve better outcomes for people with the most complex and costly health conditions. Working across specialties and primary care, we connect the pieces of the fragmented health care system to ensure people get the same level of care and compassion we would want for our loved ones. Evolent values work/life balance, flexibility, autonomy, and an inclusive culture. Diversity and inclusion are core to our business. Join Evolent for the mission. Stay for the culture. What You’ll Be Doing
Role Vice President, Product Marketing & Enablement to join the growth team as a leader. Role Overview The VP, Product Marketing & Enablement will lead strategic infrastructure to support the growth organization in driving revenue for Evolent.
Product Marketing
Develop best-in-class collateral, tools, and product marketing materials to drive differentiation and advance at each stage in the sales journey
Collaborate with internal teams to align growth capabilities with needs
Monitor industry trends and competitive landscape to refine messaging and product enhancements
Enablement
Identify and implement improvements to sales processes and tools
Oversee the management and optimization of Salesforce CRM to drive forecasting and trend reporting insights
Build and maintain database and processes to respond to RFI/RFPs
Shepherd pursuits through internal processes
About the Role The Vice President, Product Marketing & Enablement will report to the Chief Strategy and Growth Officer. This role is responsible for helping design and build infrastructure to support Evolent’s growth path, including new partnerships and cross-selling. This position requires an energetic, executive presence and a mission-driven mentality.
What you’ll be doing
Build scaled infrastructure to support new logo sales and current partnership expansions at national and regional payers, with accountability to Evolent leadership for top-line bookings
Organize a sales enablement portfolio, including product marketing collateral, tools, training materials, and processes to differentiate the in-market team
Optimize infrastructure and collateral to support the end-to-end customer acquisition process (pitch, opportunity sizing, pricing, diligence, partner development, contracting)
Refine product messaging and positioning to ensure strong product-market fit; channel customer feedback, buying behavior, and market trends to inform marketing, product, and operations
Drive customer and market segmentation insights; tailor messaging and product capabilities to increase value and differentiation
Train in-market teams on messaging and competitive intelligence
Collaborate with Growth, product development, and operations to understand core business, trends, and customer needs
Oversee Salesforce optimization to drive KPI insights, trend analysis, and forecasting
Ensure disciplined RFI/RFP response with differentiated messaging
Provide leadership and mentorship to the Growth Enablement and Operations team
Desired Skill Set
Advanced degree (e.g., MBA) or equivalent relevant experience
10+ years of experience in product marketing and related sales operations functions, preferably in healthcare payer/provider services
Proven track record of developing and executing marketing strategies
Excellent communication and interpersonal skills, adept at engaging senior-level stakeholders
Experience building and developing team members
Knowledge of managed care and oncology market trends (payers and risk-bearing organizations)
Passion for healthcare and commitment to value-based care
Strong familiarity with risk-based contracting
Thrives in an entrepreneurial, fast-paced, collaborative, and innovation-driven culture
Travel: Willing to travel twice a month for meetings, site visits, and partnership engagements
Compliance and Technical Requirements
To comply with HIPAA security standards (45 C.F.R. 164.308(a)(3)), identity verification may be required as part of the application process.
Technical Requirements:
All employees must have high-speed internet (10 Mbps+). For call center employees, the ability to connect directly to the home internet router is required. These requirements may change with office re-openings.
EEO and Accommodations
Evolent is an equal opportunity employer and considers all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, or disability. If you need reasonable accommodation to access information on this site, contact recruiting@evolent.com for assistance.
Compensation
The expected base salary for this position is $190,000–$210,000, plus a bonus component based on performance. Comprehensive benefits are included. Compensation is based on the skills and experience of the selected candidate.
Don’t see the dream job? Submit your contact information and resume and we will reach out if we find a fitting opportunity.
#J-18808-Ljbffr