Mars
Overview
The M&M’S Performance Marketing Manager drives traffic and sales for M&M’S US online businesses (mms.com) and digital commerce channels, identifying growth opportunities and leveraging data for strategic decisions. This role manages a multi-million dollar paid media budget across online (search, social, display, affiliate, podcasts) and offline (PR/influencer, TV, radio, print, direct mail) channels, oversees Retail Media (Amazon, Walmart, Target, etc.), and maintains agency partnerships. The manager collaborates with internal teams (Brand, Creative, CRM, Finance, Merchandising) to execute integrated campaigns, regularly communicates performance trends to senior leadership, and highlights opportunities for ongoing improvement in the US digital market.
Location
Newark, NJ; Chicago, IL — Hybrid
What are we looking for?
Minimum of a BA/BS in Marketing or Business Administration required 4+ years of digital marketing experience at a similar level Hands-on experience with DTC acquisition marketing initiatives (Google, Meta, CTV, etc.) Strong written, verbal, and interpersonal communication skills Demonstrated experience managing multi-figure annual media/acquisition budgets, including forecasting and budget allocations Ability to develop marketing strategies and successful executions in a highly tactical and promotional environment, while remaining true to brand’s character and position Demonstrated success implementing, monitoring, measuring, and recommending course-correcting marketing initiatives Experience working with, and overseeing, external media, PR, and marketing agencies Ability to make business decisions using data and test-and-learn approach Creative thinker, with strong analytical skills
Nice to have
Experience with web analytics tools such as Google Analytics and/or Marketing Attribution tools (e.g., Measured, Haus) Previous leadership experience
Key responsibilities
Ensure execution of the marketing strategy and plan, including using data to make decisions and proposing new tactics for business growth Develop promotional strategies and manage the promotional calendar and related activations for US Digital Collaborate with US Digital leader and other global Digital team members for creative assets, promotions, customer service, supply chain, and business development Regularly monitor and analyze trends, recommend improvements, and report performance against marketing KPIs (current plan and prior year) for sales channels Serve as digital marketing subject matter expert, maintaining awareness of best practices, industry trends, benchmarks, and competitive activity Handle day-to-day management/accounting of marketing budget, POs, and accrual process Contribute to annual marketing strategy and lead planning processes as needed Collaborate with the M&M’S Ecosystem and Global Mars associates to share insights, develop JBP’s, and drive efficiencies Maintain relationships with key agencies and media partners such as Meta, Google, Amazon, etc., disseminating key learnings to the organization Partner with cross-functional team members to ensure shared goals, objectives and initiatives are realized while making decisions in line with The Five Principles
What can you expect from Mars?
Work with over 130,000 Associates guided by The Five Principles Join a purpose-driven company focused on building a better tomorrow Best-in-class learning and development support from day one, including Mars University Industry-competitive salary and benefits package, including a company bonus
Mars does not sponsor visas for this role. This position is not eligible for relocation benefits.
Compensation
The base pay range for this position at commencement of employment is USD 100,134.00 - USD 137,677.00. The total compensation package includes variable pay, medical and dental benefits, participation in 401k, and paid time off. Details will be provided if an offer is extended.
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Marketing and Sales
Industries
Food and Beverage Manufacturing
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The M&M’S Performance Marketing Manager drives traffic and sales for M&M’S US online businesses (mms.com) and digital commerce channels, identifying growth opportunities and leveraging data for strategic decisions. This role manages a multi-million dollar paid media budget across online (search, social, display, affiliate, podcasts) and offline (PR/influencer, TV, radio, print, direct mail) channels, oversees Retail Media (Amazon, Walmart, Target, etc.), and maintains agency partnerships. The manager collaborates with internal teams (Brand, Creative, CRM, Finance, Merchandising) to execute integrated campaigns, regularly communicates performance trends to senior leadership, and highlights opportunities for ongoing improvement in the US digital market.
Location
Newark, NJ; Chicago, IL — Hybrid
What are we looking for?
Minimum of a BA/BS in Marketing or Business Administration required 4+ years of digital marketing experience at a similar level Hands-on experience with DTC acquisition marketing initiatives (Google, Meta, CTV, etc.) Strong written, verbal, and interpersonal communication skills Demonstrated experience managing multi-figure annual media/acquisition budgets, including forecasting and budget allocations Ability to develop marketing strategies and successful executions in a highly tactical and promotional environment, while remaining true to brand’s character and position Demonstrated success implementing, monitoring, measuring, and recommending course-correcting marketing initiatives Experience working with, and overseeing, external media, PR, and marketing agencies Ability to make business decisions using data and test-and-learn approach Creative thinker, with strong analytical skills
Nice to have
Experience with web analytics tools such as Google Analytics and/or Marketing Attribution tools (e.g., Measured, Haus) Previous leadership experience
Key responsibilities
Ensure execution of the marketing strategy and plan, including using data to make decisions and proposing new tactics for business growth Develop promotional strategies and manage the promotional calendar and related activations for US Digital Collaborate with US Digital leader and other global Digital team members for creative assets, promotions, customer service, supply chain, and business development Regularly monitor and analyze trends, recommend improvements, and report performance against marketing KPIs (current plan and prior year) for sales channels Serve as digital marketing subject matter expert, maintaining awareness of best practices, industry trends, benchmarks, and competitive activity Handle day-to-day management/accounting of marketing budget, POs, and accrual process Contribute to annual marketing strategy and lead planning processes as needed Collaborate with the M&M’S Ecosystem and Global Mars associates to share insights, develop JBP’s, and drive efficiencies Maintain relationships with key agencies and media partners such as Meta, Google, Amazon, etc., disseminating key learnings to the organization Partner with cross-functional team members to ensure shared goals, objectives and initiatives are realized while making decisions in line with The Five Principles
What can you expect from Mars?
Work with over 130,000 Associates guided by The Five Principles Join a purpose-driven company focused on building a better tomorrow Best-in-class learning and development support from day one, including Mars University Industry-competitive salary and benefits package, including a company bonus
Mars does not sponsor visas for this role. This position is not eligible for relocation benefits.
Compensation
The base pay range for this position at commencement of employment is USD 100,134.00 - USD 137,677.00. The total compensation package includes variable pay, medical and dental benefits, participation in 401k, and paid time off. Details will be provided if an offer is extended.
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Marketing and Sales
Industries
Food and Beverage Manufacturing
#J-18808-Ljbffr