Synchrony
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SVP, H&W Marketing Operations
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Synchrony Role Summary/Purpose:
We are looking for a passionate and seasoned marketing professional to lead Marketing Operations within the Health and Wellness Marketing vertical at Synchrony Financial. Reporting directly to the Chief Marketing Officer, this role will be pivotal in defining the vision for our marketing resources and technology stack, implementing strategic planning processes, elevating insights and analytics, and streamlining marketing functions to align seamlessly with our overarching business objectives. Key Responsibilities: Process Management: Simplify Marketing’s Strategic Workflows Develop, manage, and optimize automated and systematic processes for strategic planning, project and campaign workflows, and stakeholder approvals. Gain efficiency through consistent and efficient processes adhering to brand, content, and regulatory compliance governances. Financial Management: Oversee $160mm+ Marketing’s Budget and Prioritize Spend Effective budget management and prioritizing resource spend with alignment to enterprise financial requirements, including revenue and profitability goals. Establish effective fiscal-year budget accountability and align with enterprise financial management and cost-optimization strategies. Performance Management: Evaluate Marketing’s Impact Manage marketing’s overall performance and evaluate the value and impact that marketing delivers. Ensure marketing campaign results are directly aligned with business goals, achieving marketing’s intended outcomes. Martech Management: Optimize Marketing’s Technology Effectively manage and optimize the martech stack, strategy, and roadmap. Ensure that marketing is delivering well-orchestrated customer journeys and digital experiences while operating efficiently and consistently. Talent Management: Lead Marketing’s Learning Agenda Lead and manage the marketing team’s learning agenda for upskilling on martech, such as GenAI usage, and soft skills, such as strategic thinking. Resource Management: Scale Marketing’s Resources and Agency Roster Effective management of marketing’s resources, including internal centers of excellence services, external vendors, suppliers, and the agency roster. Qualifications/Requirements: Bachelor's Degree or, in lieu of a degree, a high school equivalent plus 15+ years executive marketing leadership experience. 10+ years of experience in one or more of the following areas: consumer credit cards, healthcare, direct marketing with focus on lifecycle marketing and promotions In-depth business expertise and commercial awareness demonstrated through 7+ years of experience planning, designing, building and/or running business functions or processes. Experience managing organizations and other professionals with a minimum of 7 years of managerial responsibility. Desired Characteristics: Bachelor's Degree: Bachelor’s degree in marketing, business administration, or a related field. An MBA or advanced degree is preferred. B2B and B2C Financial Services: Proven experience in both B2B and B2C financial services sectors, with a track record of driving marketing strategies and initiatives that cater to diverse customer segments. Strategic Vision: Proven track record in developing and implementing strategic marketing plans that align with overall business objectives and drive significant growth. Process Management Expertise: Demonstrated ability to develop, manage, and optimize automated and systematic processes for strategic planning, project and campaign workflows, and stakeholder approvals. Financial Acumen: Strong understanding of financial management principles, including budget management, resource allocation, and cost optimization. We are an equal opportunities employer and welcome applications from all qualified candidates. Legal authorization to work in the U.S. is required. Our Commitment:
When you join us, you’ll be part of an inclusive culture where your individual skills, experience, and voice are not only heard – but valued. We ensure all qualified applicants will receive consideration for employment without regard to age, race, color, religion, gender, sexual orientation, gender identity, national origin, disability, or veteran status. Reasonable Accommodation Notice:
Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job.
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SVP, H&W Marketing Operations
role at
Synchrony Role Summary/Purpose:
We are looking for a passionate and seasoned marketing professional to lead Marketing Operations within the Health and Wellness Marketing vertical at Synchrony Financial. Reporting directly to the Chief Marketing Officer, this role will be pivotal in defining the vision for our marketing resources and technology stack, implementing strategic planning processes, elevating insights and analytics, and streamlining marketing functions to align seamlessly with our overarching business objectives. Key Responsibilities: Process Management: Simplify Marketing’s Strategic Workflows Develop, manage, and optimize automated and systematic processes for strategic planning, project and campaign workflows, and stakeholder approvals. Gain efficiency through consistent and efficient processes adhering to brand, content, and regulatory compliance governances. Financial Management: Oversee $160mm+ Marketing’s Budget and Prioritize Spend Effective budget management and prioritizing resource spend with alignment to enterprise financial requirements, including revenue and profitability goals. Establish effective fiscal-year budget accountability and align with enterprise financial management and cost-optimization strategies. Performance Management: Evaluate Marketing’s Impact Manage marketing’s overall performance and evaluate the value and impact that marketing delivers. Ensure marketing campaign results are directly aligned with business goals, achieving marketing’s intended outcomes. Martech Management: Optimize Marketing’s Technology Effectively manage and optimize the martech stack, strategy, and roadmap. Ensure that marketing is delivering well-orchestrated customer journeys and digital experiences while operating efficiently and consistently. Talent Management: Lead Marketing’s Learning Agenda Lead and manage the marketing team’s learning agenda for upskilling on martech, such as GenAI usage, and soft skills, such as strategic thinking. Resource Management: Scale Marketing’s Resources and Agency Roster Effective management of marketing’s resources, including internal centers of excellence services, external vendors, suppliers, and the agency roster. Qualifications/Requirements: Bachelor's Degree or, in lieu of a degree, a high school equivalent plus 15+ years executive marketing leadership experience. 10+ years of experience in one or more of the following areas: consumer credit cards, healthcare, direct marketing with focus on lifecycle marketing and promotions In-depth business expertise and commercial awareness demonstrated through 7+ years of experience planning, designing, building and/or running business functions or processes. Experience managing organizations and other professionals with a minimum of 7 years of managerial responsibility. Desired Characteristics: Bachelor's Degree: Bachelor’s degree in marketing, business administration, or a related field. An MBA or advanced degree is preferred. B2B and B2C Financial Services: Proven experience in both B2B and B2C financial services sectors, with a track record of driving marketing strategies and initiatives that cater to diverse customer segments. Strategic Vision: Proven track record in developing and implementing strategic marketing plans that align with overall business objectives and drive significant growth. Process Management Expertise: Demonstrated ability to develop, manage, and optimize automated and systematic processes for strategic planning, project and campaign workflows, and stakeholder approvals. Financial Acumen: Strong understanding of financial management principles, including budget management, resource allocation, and cost optimization. We are an equal opportunities employer and welcome applications from all qualified candidates. Legal authorization to work in the U.S. is required. Our Commitment:
When you join us, you’ll be part of an inclusive culture where your individual skills, experience, and voice are not only heard – but valued. We ensure all qualified applicants will receive consideration for employment without regard to age, race, color, religion, gender, sexual orientation, gender identity, national origin, disability, or veteran status. Reasonable Accommodation Notice:
Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job.
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