Synchrony
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SVP, H&W Marketing – Lifecycle Leader
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Synchrony We are looking for a passionate and seasoned marketing professional to lead the Lifecycle Marketing team within the Health and Wellness vertical at Synchrony Financial. Reporting directly to the Chief Marketing Officer, this role will be pivotal in defining the vision for our Lifecycle marketing resources and technology stack, implementing strategic planning processes, elevating insights and analytics, and streamlining marketing functions to align seamlessly with our overarching business objectives. This role will lead and mentor a high-performing team to drive these initiatives forward. Essential Responsibilities: Process Management: Simplify Lifecycle Marketing’s Strategic Workflows Develop, manage, and optimize automated and systematic processes for strategic planning, project and campaign workflows, and stakeholder approvals. Gain efficiency through consistent and efficient processes adhering to brand, content, and regulatory compliance governances. Financial Management: Oversee $160mm+ Marketing’s Budget and Prioritize Spend Effective budget management and prioritizing resource spend with alignment to enterprise financial requirements, including revenue and profitability goals. Establish effective fiscal-year budget accountability and align with enterprise financial management and cost-optimization strategies. Performance Management: Evaluate Marketing’s Impact Manage Lifecycle marketing’s overall performance and evaluate the value and impact that it delivers. Ensure Lifecycle marketing campaign results are directly aligned with business goals, achieving intended outcomes. Martech Management: Optimize Marketing’s Technology Effectively manage and optimize the martech stack, strategy, and roadmap. Ensure that marketing delivers well-orchestrated customer journeys and digital experiences while operating efficiently and consistently. Talent Management: Lead Marketing’s Learning Agenda Lead and manage the marketing team’s learning agenda for upskilling on martech, such as GenAI usage, and soft skills, such as strategic thinking. Resource Management: Scale Marketing’s Resources and Agency Roster Effective management of Lifecycle marketing’s resources, including internal centers of excellence services, external vendors, suppliers, and the agency roster. Qualifications/Requirements: Bachelor's Degree or, in lieu of a degree, a high school equivalent plus 15+ years executive marketing leadership experience. 10+ years of experience in one or more of the following areas: consumer credit cards, healthcare, direct marketing with focus on lifecycle marketing and promotions Proven experience in both B2B and B2C financial services sectors, with a track record of driving marketing strategies and initiatives that cater to diverse customer segments. In-depth business expertise and commercial awareness demonstrated through 7+ years of experience planning, designing, building and/or running business functions or processes. Experience managing organizations and other professionals with a minimum of 7 years of managerial responsibility. Desired Characteristics: Proven track record in developing and implementing strategic marketing plans that align with overall business objectives and drive significant growth. Demonstrated ability to develop, manage, and optimize automated and systematic processes for strategic planning, project and campaign workflows, and stakeholder approvals. Strong understanding of financial management principles, including budget management, resource allocation, and cost optimization. Proficiency in data analysis and reporting, with the ability to leverage insights and analytics to optimize marketing performance and drive strategic decision-making. Synchrony is an Equal Opportunity Employer. We will not sponsor individuals for employment visas, now or in the future, for this job opening. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.
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SVP, H&W Marketing – Lifecycle Leader
role at
Synchrony We are looking for a passionate and seasoned marketing professional to lead the Lifecycle Marketing team within the Health and Wellness vertical at Synchrony Financial. Reporting directly to the Chief Marketing Officer, this role will be pivotal in defining the vision for our Lifecycle marketing resources and technology stack, implementing strategic planning processes, elevating insights and analytics, and streamlining marketing functions to align seamlessly with our overarching business objectives. This role will lead and mentor a high-performing team to drive these initiatives forward. Essential Responsibilities: Process Management: Simplify Lifecycle Marketing’s Strategic Workflows Develop, manage, and optimize automated and systematic processes for strategic planning, project and campaign workflows, and stakeholder approvals. Gain efficiency through consistent and efficient processes adhering to brand, content, and regulatory compliance governances. Financial Management: Oversee $160mm+ Marketing’s Budget and Prioritize Spend Effective budget management and prioritizing resource spend with alignment to enterprise financial requirements, including revenue and profitability goals. Establish effective fiscal-year budget accountability and align with enterprise financial management and cost-optimization strategies. Performance Management: Evaluate Marketing’s Impact Manage Lifecycle marketing’s overall performance and evaluate the value and impact that it delivers. Ensure Lifecycle marketing campaign results are directly aligned with business goals, achieving intended outcomes. Martech Management: Optimize Marketing’s Technology Effectively manage and optimize the martech stack, strategy, and roadmap. Ensure that marketing delivers well-orchestrated customer journeys and digital experiences while operating efficiently and consistently. Talent Management: Lead Marketing’s Learning Agenda Lead and manage the marketing team’s learning agenda for upskilling on martech, such as GenAI usage, and soft skills, such as strategic thinking. Resource Management: Scale Marketing’s Resources and Agency Roster Effective management of Lifecycle marketing’s resources, including internal centers of excellence services, external vendors, suppliers, and the agency roster. Qualifications/Requirements: Bachelor's Degree or, in lieu of a degree, a high school equivalent plus 15+ years executive marketing leadership experience. 10+ years of experience in one or more of the following areas: consumer credit cards, healthcare, direct marketing with focus on lifecycle marketing and promotions Proven experience in both B2B and B2C financial services sectors, with a track record of driving marketing strategies and initiatives that cater to diverse customer segments. In-depth business expertise and commercial awareness demonstrated through 7+ years of experience planning, designing, building and/or running business functions or processes. Experience managing organizations and other professionals with a minimum of 7 years of managerial responsibility. Desired Characteristics: Proven track record in developing and implementing strategic marketing plans that align with overall business objectives and drive significant growth. Demonstrated ability to develop, manage, and optimize automated and systematic processes for strategic planning, project and campaign workflows, and stakeholder approvals. Strong understanding of financial management principles, including budget management, resource allocation, and cost optimization. Proficiency in data analysis and reporting, with the ability to leverage insights and analytics to optimize marketing performance and drive strategic decision-making. Synchrony is an Equal Opportunity Employer. We will not sponsor individuals for employment visas, now or in the future, for this job opening. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.
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