SVP, H&W Marketing – Lifecycle Leader

We are looking for a passionate and seasoned marketing professional to lead the Lifecycle Marketing team within the Health and Wellness vertical at Synchrony Financial. Reporting directly to the Chief Marketing Officer, this role will be pivotal in defining the vision for our Lifecycle marketing resources and technology stack, implementing strategic planning processes, elevating insights and analytics, and streamlining marketing functions to align seamlessly with our overarching business objectives. This role will lead and mentor a high-performing team to drive these initiatives forward. The key responsibilities include: Process Management: Simplify Lifecycle Marketing’s Strategic Workflows Develop, manage, and optimize automated and systematic processes for strategic planning, project and campaign workflows, and stakeholder approvals. Gain efficiency through consistent and efficient processes adhering to brand, content, and regulatory compliance governances. Financial Management: Oversee $160mm+ Marketing’s Budget and Prioritize Spend Effective budget management and prioritizing resource spend with alignment to enterprise financial requirements, including revenue and profitability goals. Establish effective fiscal-year budget accountability and align with enterprise financial management and cost-optimization strategies. Performance Management: Evaluate Marketing’s Impact Manage Lifecycle marketing’s overall performance and evaluate the value and impact that it delivers. Ensure Lifecycle marketing campaign results are directly aligned with business goals, achieving intended outcomes. Martech Management: Optimize Marketing’s Technology Effectively manage and optimize the martech stack, strategy, and roadmap. Ensure that marketing delivers well-orchestrated customer journeys and digital experiences while operating efficiently and consistently. Talent Management: Lead Marketing’s Learning Agenda Lead and manage the marketing team’s learning agenda for upskilling on martech, such as GenAI usage, and soft skills, such as strategic thinking. Lead training for marketing to keep up with emerging, complex, and essential technologies, and vendors’ capability enhancements. Resource Management: Scale Marketing’s Resources and Agency Roster Effective management of Lifecycle marketing’s resources, including internal centers of excellence services, external vendors, suppliers, and the agency roster. Anticipate and plan for capacity and resources to improve resource scalability for marketing’s agility. The ideal candidate will have: Bachelor's Degree or, in lieu of a degree, a high school equivalent plus 15+ years executive marketing leadership experience. 10+ years of experience in one or more of the following areas: consumer credit cards, healthcare, direct marketing with focus on lifecycle marketing and promotions Proven experience in both B2B and B2C financial services sectors, with a track record of driving marketing strategies and initiatives that cater to diverse customer segments. In-depth business expertise and commercial awareness demonstrated through 7+ years of experience planning, designing, building and/or running business functions or processes. Experience managing organizations and other professionals with a minimum of 7 years of managerial responsibility. Synchrony is an equal opportunity employer and welcomes applications from diverse candidates. We are committed to providing reasonable accommodations to qualified individuals with disabilities. Our Commitment: When you join us, you’ll be part of an inclusive culture where your individual skills, experience, and voice are not only heard – but valued. Together, we’re building a future where we can all belong, connect, and turn ideals into action.

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