Landrum Talent Solutions (formerly hrQ & Ceres Talent)
Senior Marketing Specialist
Landrum Talent Solutions (formerly hrQ & Ceres Talent), Baltimore, Maryland, United States, 21276
We are looking for the next
Senior Specialist, Publications Marketing
for a well-known association in the DC area. In this role, you’ll be responsible for developing and executing campaigns that support the association’s industry-leading publications, plus working directly with authors and collaborating closely with editorial and other internal teams. Ideal candidates have experience in publishing as well as excellent marketing skills and superior copywriting talent. Location: this position requires 4 days in the organization’s Northern Virginia office to start. Non-local candidates will not be considered. What You'll Do Develop and launch email and marketing campaigns, handling everything from initial writing and organization to execution and tracking. Craft compelling copy and contribute to collateral development for email, direct mail, print/digital advertising, website content, and social media graphics (with support from a full design team). Monitor campaign performance and regularly report on key metrics and outcomes. Connect directly with authors, helping them promote their books, prepare for speaking engagements, and build effective “campaigns in a box”. Maintain and update the publications website, run book ads, and collect author quotes for marketing use. Collaborate with editorial and publishing teams on content launches and special projects. Weigh in on creative elements like cover designs and bring fresh ideas to help authors go to market. Support event, community engagement, and audience acquisition activities tied to publications. The Quals You'll Need 3–5 years of marketing experience with at least 2 years in publishing or a related environment. Proactive and comfortable working independently—a self-starter with great organizational chops. Excellent writing and editing skills; must submit writing samples, especially for editorial and/or publications-related work. Experience working with authors, editorial teams, and creative partners. Familiarity with email marketing platforms, digital ad tools (Amazon ads a plus but not required), and CMS systems. Strong analytical skills and attention to detail in tracking, reporting, and optimizing campaigns. Able to collaborate, build rapport, and grow within a fun, creative marketing and publications ecosystem. Bachelor’s degree in communications, journalism, marketing, or equivalent experience. Landrum Talent Solutions, Inc. does not discriminate based on race, color, religion, sex, national origin, age, disability, veteran status, sexual orientation, gender identity, marital status, pregnancy, genetic information or any other characteristic protected by law. It is our intention that all qualified applicants are given equal opportunity and that employment decisions be based on job-related factors.
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Senior Specialist, Publications Marketing
for a well-known association in the DC area. In this role, you’ll be responsible for developing and executing campaigns that support the association’s industry-leading publications, plus working directly with authors and collaborating closely with editorial and other internal teams. Ideal candidates have experience in publishing as well as excellent marketing skills and superior copywriting talent. Location: this position requires 4 days in the organization’s Northern Virginia office to start. Non-local candidates will not be considered. What You'll Do Develop and launch email and marketing campaigns, handling everything from initial writing and organization to execution and tracking. Craft compelling copy and contribute to collateral development for email, direct mail, print/digital advertising, website content, and social media graphics (with support from a full design team). Monitor campaign performance and regularly report on key metrics and outcomes. Connect directly with authors, helping them promote their books, prepare for speaking engagements, and build effective “campaigns in a box”. Maintain and update the publications website, run book ads, and collect author quotes for marketing use. Collaborate with editorial and publishing teams on content launches and special projects. Weigh in on creative elements like cover designs and bring fresh ideas to help authors go to market. Support event, community engagement, and audience acquisition activities tied to publications. The Quals You'll Need 3–5 years of marketing experience with at least 2 years in publishing or a related environment. Proactive and comfortable working independently—a self-starter with great organizational chops. Excellent writing and editing skills; must submit writing samples, especially for editorial and/or publications-related work. Experience working with authors, editorial teams, and creative partners. Familiarity with email marketing platforms, digital ad tools (Amazon ads a plus but not required), and CMS systems. Strong analytical skills and attention to detail in tracking, reporting, and optimizing campaigns. Able to collaborate, build rapport, and grow within a fun, creative marketing and publications ecosystem. Bachelor’s degree in communications, journalism, marketing, or equivalent experience. Landrum Talent Solutions, Inc. does not discriminate based on race, color, religion, sex, national origin, age, disability, veteran status, sexual orientation, gender identity, marital status, pregnancy, genetic information or any other characteristic protected by law. It is our intention that all qualified applicants are given equal opportunity and that employment decisions be based on job-related factors.
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