SVP, H&W Marketing – Lifecycle Leader

We are looking for a passionate and seasoned marketing professional to lead the Lifecycle Marketing team within the Health and Wellness vertical at Synchrony Financial. Reporting directly to the Chief Marketing Officer, this role will be pivotal in defining the vision for our Lifecycle marketing resources and technology stack, implementing strategic planning processes, elevating insights and analytics, and streamlining marketing functions to align seamlessly with our overarching business objectives. This role will lead and mentor a high-performing team to drive these initiatives forward. The key responsibilities include: Process Management: Simplify Lifecycle Marketing’s Strategic Workflows Develop, manage, and optimize automated and systematic processes for strategic planning, project and campaign workflows, and stakeholder approvals. Financial Management: Oversee $160mm+ Marketing’s Budget and Prioritize Spend Effective budget management and prioritizing resource spend with alignment to enterprise financial requirements, including revenue and profitability goals. Performance Management: Evaluate Marketing’s Impact Manage Lifecycle marketing’s overall performance and evaluate the value and impact that it delivers. Martech Management: Optimize Marketing’s Technology Effectively manage and optimize the martech stack, strategy, and roadmap. Talent Management: Lead Marketing’s Learning Agenda Lead and manage the marketing team’s learning agenda for upskilling on martech, such as GenAI usage, and soft skills, such as strategic thinking. Resource Management: Scale Marketing’s Resources and Agency Roster Effective management of Lifecycle marketing’s resources, including internal centers of excellence services, external vendors, suppliers, and the agency roster. The ideal candidate will have: Bachelor's Degree or, in lieu of a degree, a high school equivalent plus 15+ years executive marketing leadership experience. 10+ years of experience in one or more of the following areas: consumer credit cards, healthcare, direct marketing with focus on lifecycle marketing and promotions Proven experience in both B2B and B2C financial services sectors, with a track record of driving marketing strategies and initiatives that cater to diverse customer segments. In-depth business expertise and commercial awareness demonstrated through 7+ years of experience planning, designing, building and/or running business functions or processes. Experience managing organizations and other professionals with a minimum of 7 years of managerial responsibility. We are an equal opportunity employer and welcome applications from diverse candidates. Legal authorization to work in the U.S. is required. We will not sponsor individuals for employment visas, now or in the future, for this job opening. Synchrony Financial is committed to providing reasonable accommodations to qualified individuals with disabilities. If you require a reasonable accommodation to apply for a job or to perform your job, please contact us.

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