Thesocial Lights
Social Media Manager
Department:
Social Media Management Employment Type:
Full Time Location:
Minneapolis, MN Compensation:
$50,000 - $54,999 / year At The Social Lights, we’re a band of creative and energetic problem solvers who love nothing more than to help brands and individuals powerfully connect to their consumer utilizing the power of social media. In other words, our superpower is transforming social capital into brand equity. Our Social Media Managers are self-starters with a curious mind and a can-do attitude. Responsible for supporting, executing, and delivering on social media objectives, they have a unique love for consumer interactions and the intimate brand and product knowledge it takes to support our clients’ marketing goals through social media initiatives. From producing eye-catching, scroll-stopping content, to engaging with followers, to facilitating brand and influencer partnerships, our social media managers do more than respond to posts. They are best-in-class insight gatherers, strategic thinkers, makers/creators and we believe they're the next generation of modern marketers. Key Responsibilities
Develop, implement, and manage social media communities and strategies Uncover insights, identify opportunities, and generate ideas that arise from conversations with social communities Build and manage a rich content/editorial strategy that attracts target audiences and in order to keep audiences engaged Work with brand and account teams to generate ideas and produce original content that can be utilized across multiple social media marketing channels Help to present, refine, and sell in social content ideas for client consideration Track, measure, and audit social media KPIs including measuring the effectiveness of media campaigns Analyze data to support insights, key takeaways, and optimizations on a regular basis in order to present monthly, quarterly, and yearly reports for clients Keep a pulse on industry trends and the health of our client's business in social and digital; sharing out learnings with team members on a regular basis and contributing to client POVs as requested Elevate the quality of our work overall by providing constructive feedback, shared learnings, and guiding through experiences Use TSL processes to deliver high-quality content to clients Present new ideas to improve performance across TSL client accounts and internal processes Competencies
Strong time management, organization, and prioritization skills in order to complete multiple client requests and deliverables in a timely manner Able to roll with the punches and demonstrate adaptability in responding to change Act with a high level of professionalism in representing The Social Lights to clients and acting as a brand ambassador in the community Adept at collaboration and working within a team environment Able to ensure grammatical quality and maintain strong copywriting skills, both informative and creative writing styles Strong attention to detail, accuracy, and timeliness Effective verbal and written presentation skills Skills, Knowledge and Expertise
Bachelor’s Degree in Journalism, English, Public Relations, Marketing or related communications field 1-3+ years experience in Marketing, Communications, and/or Social Media Ability to work independently and take initiative Stellar copywriting, editing, and proofreading skills - writing samples required Strong analytical, planning, forecasting, and research skills Proficient in MS Office software and G suite Experience with Apple suite (Keynote, Pages, Numbers) Maintains confidentiality with business relations, personnel matters, and proprietary matters Benefits
Medical Insurance Dental Insurance Voluntary Vision Insurance HSA (+ employer contribution) Dependent Care FSA 401k (+ company match) Generous PTO Policy Paid Parking Technology Enablement + AI Tools Summer Hours + Flexible Work Options Dog-Friendly Office
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Department:
Social Media Management Employment Type:
Full Time Location:
Minneapolis, MN Compensation:
$50,000 - $54,999 / year At The Social Lights, we’re a band of creative and energetic problem solvers who love nothing more than to help brands and individuals powerfully connect to their consumer utilizing the power of social media. In other words, our superpower is transforming social capital into brand equity. Our Social Media Managers are self-starters with a curious mind and a can-do attitude. Responsible for supporting, executing, and delivering on social media objectives, they have a unique love for consumer interactions and the intimate brand and product knowledge it takes to support our clients’ marketing goals through social media initiatives. From producing eye-catching, scroll-stopping content, to engaging with followers, to facilitating brand and influencer partnerships, our social media managers do more than respond to posts. They are best-in-class insight gatherers, strategic thinkers, makers/creators and we believe they're the next generation of modern marketers. Key Responsibilities
Develop, implement, and manage social media communities and strategies Uncover insights, identify opportunities, and generate ideas that arise from conversations with social communities Build and manage a rich content/editorial strategy that attracts target audiences and in order to keep audiences engaged Work with brand and account teams to generate ideas and produce original content that can be utilized across multiple social media marketing channels Help to present, refine, and sell in social content ideas for client consideration Track, measure, and audit social media KPIs including measuring the effectiveness of media campaigns Analyze data to support insights, key takeaways, and optimizations on a regular basis in order to present monthly, quarterly, and yearly reports for clients Keep a pulse on industry trends and the health of our client's business in social and digital; sharing out learnings with team members on a regular basis and contributing to client POVs as requested Elevate the quality of our work overall by providing constructive feedback, shared learnings, and guiding through experiences Use TSL processes to deliver high-quality content to clients Present new ideas to improve performance across TSL client accounts and internal processes Competencies
Strong time management, organization, and prioritization skills in order to complete multiple client requests and deliverables in a timely manner Able to roll with the punches and demonstrate adaptability in responding to change Act with a high level of professionalism in representing The Social Lights to clients and acting as a brand ambassador in the community Adept at collaboration and working within a team environment Able to ensure grammatical quality and maintain strong copywriting skills, both informative and creative writing styles Strong attention to detail, accuracy, and timeliness Effective verbal and written presentation skills Skills, Knowledge and Expertise
Bachelor’s Degree in Journalism, English, Public Relations, Marketing or related communications field 1-3+ years experience in Marketing, Communications, and/or Social Media Ability to work independently and take initiative Stellar copywriting, editing, and proofreading skills - writing samples required Strong analytical, planning, forecasting, and research skills Proficient in MS Office software and G suite Experience with Apple suite (Keynote, Pages, Numbers) Maintains confidentiality with business relations, personnel matters, and proprietary matters Benefits
Medical Insurance Dental Insurance Voluntary Vision Insurance HSA (+ employer contribution) Dependent Care FSA 401k (+ company match) Generous PTO Policy Paid Parking Technology Enablement + AI Tools Summer Hours + Flexible Work Options Dog-Friendly Office
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