Growth Marketing Manager

We’re working with a fast-growing, clean beauty brand that’s redefining the at-home wellness experience. Backed by professional spa science and the power of K-beauty innovation, their award-winning products are beloved in top salons and now quickly expanding across DTC, retail, and omnichannel. This is a unique opportunity to join a small but mighty team on an exciting growth trajectory and truly own marketing performance strategy. What You’ll Do: Plan, execute, and manage paid media campaigns across Meta, Google, TikTok, and Pinterest—own audience segmentation, creative testing, and budget pacing. Manage and optimize email/SMS marketing programs (Klaviyo or similar)—including campaigns, automations, flows, and segmentation. Lead setup and execution of e-commerce campaigns, including seasonal promotions, discount codes, bundles, and site merchandising across Shopify. Collaborate with Creative and Web teams to brief and test performance-driven landing pages, popups, and PDP modules. Develop and own a DTC marketing calendar with offers tied to retail moments, product drops, and brand activations. Manage multiple agency partners (e.g., e-commerce agency, paid media agencies for Google, Meta, TikTok, and others)—aligning on strategy, creative direction, testing roadmaps, and reporting. Monitor, analyze, and report on KPIs including CAC, LTV, ROAS, AOV, conversion rate, and retention. Run A/B tests to continuously optimize creatives, copy, targeting, and email flows. Work cross-functionally to support omnichannel product launches, promotional rollouts, and retail partner campaigns. Contribute growth-focused input to brand campaigns, launch strategies, and influencer whitelisting or UGC amplification efforts. Who You Are: 3–5 years of experience in digital or growth marketing, ideally in DTC, beauty, wellness, or CPG. Proven expertise in paid media, attribution, and audience segmentation. Shopify fluency and experience executing ecommerce promotions and lifecycle marketing. Skilled in email/SMS platforms (Klaviyo, Attentive) and lifecycle marketing. Comfortable managing agencies and internal teams toward growth KPIs. Analytical thinker with strong reporting, forecasting, and A/B testing capabilities. Entrepreneurial spirit—self-starter, collaborative, and excited to build. Preferred: Experience with Amazon ads, influencers whitelisting or retail marketing coordination. Equal Employment Opportunity Statement

We are an equal opportunities employer and welcome applications from all qualified candidates.

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