Aledade
Senior Marketing Operations Specialist (HubSpot), Remote
Aledade, Denver, Colorado, United States, 80285
Join our Growth Marketing team as a technical expert who transforms how we execute campaigns and leverage data. As a
Sr. Marketing Operations Specialist (HubSpot) , you'll independently lead tool implementations, optimize marketing processes, and bridge the gap between technology and strategy across corporate, partnership, and event initiatives. Working closely with cross-functional teams, you'll turn complex marketing challenges into streamlined solutions that enhance both team efficiency and customer experience. This role offers the perfect blend of technical problem-solving and strategic impact, with the autonomy to drive meaningful improvements across our marketing operations. Candidates should be comfortable working remotely/work from home anywhere within the US. Primary Duties:
Marketing Tech Stack: Manage governance of overall HubSpot processes across marketing Collaborates with Marketing and Operations teams to optimize system infrastructure Provide technical support/guidance for HubSpot users building advanced workflows, including conditional logic, workflow branching, and enrollment triggers as needed Monitor and support campaign/digital team with marketing audiences, workflows, and lists (as needed) Ensure accurate attribution, reporting, and lead tracking Salesforce & Data Support: Oversees lifecycle marketing, ensuring seamless integration between HubSpot and Salesforce Review and monitor marketing lists for targeted accounts Support campaign setup and data sync between HubSpot & Salesforce Assist with event campaign setup in Salesforce Campaign Execution & Reporting: Manage campaign/asset QR code creation, tracking, and analytics Clean and maintain form data for accurate reporting QR code Support Qualtrics (payer opt in/out) survey updates and integration Tech Stack Support & Cross-Functional Collaboration: Work closely with the Tech Stack Lead to support integration points for marketing tools Provide troubleshooting and team support on existing tech tools Identify opportunities for workflow optimizations and automations New Tech Implementation & Optimization: Supports aligning marketing operations with evolving MarTech trends, identifying and integrating new technologies; assisting in researching, onboarding, and integrating Document best practices, processes and reporting for newly implemented tools Support adoption and training for marketing users Minimum Qualifications:
Bachelor’s degree in Marketing, Communications, Business or a related field HubSpot certification 3+ years experience managing the HubSpot marketing automation platform for an organization 5+ years combined experience in any of the following: project lead, affinity marketing, marketing operations, digital marketing, demand generation, B2B marketing, agency, marketing analytics Strong project lead skills (PMI and/or SCRUM certification a plus), with the ability to manage multiple priorities and deadlines Preferred KSA's:
Proficiency in other platforms (e.g., Monday.com and email marketing tools) Experience in implementing and onboarding new tools and technologies Excellent written and verbal communication skills to support cross-functional collaboration and stakeholder alignment Analytical mindset with experience tracking, reporting, and optimizing campaigns. Demonstrated strategic thinking with the ability to anticipate challenges and propose solutions. Familiarity with B2B marketing principles, loyalty programs, and client engagement best practices About Us:
Aledade, a public benefit corporation, exists to empower the most transformational part of our health care landscape - independent primary care. We were founded in 2014, and since then, we've become the largest network of independent primary care in the country - helping practices, health centers and clinics deliver better care to their patients and thrive in value-based care. Benefits:
In addition to time off to support work-life balance and enjoyment, we offer the following comprehensive benefits package designed for the overall well-being of our team members: Flexible work schedules and the ability to work remotely are available for many roles Health, dental and vision insurance paid up to 80% for employees, dependents and domestic partners Robust time-off plan (21 days of PTO in your first year) Two paid volunteer days and 11 paid holidays 12 weeks paid parental leave for all new parents Six weeks paid sabbatical after six years of service Educational Assistant Program and Clinical Employee Reimbursement Program 401(k) with up to 4% match Stock options EEO Statement:
Aledade is committed to creating a diverse environment and is proud to be an equal opportunity employer. Employment policies and decisions at Aledade are based on merit, qualifications, performance and business needs. All qualified candidates will receive consideration for employment without regard to age, race, color, national origin, gender (including pregnancy, childbirth or medical conditions related to pregnancy or childbirth), gender identity or expression, religion, physical or mental disability, medical condition, legally protected genetic information, marital status, veteran status, or sexual orientation.
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Sr. Marketing Operations Specialist (HubSpot) , you'll independently lead tool implementations, optimize marketing processes, and bridge the gap between technology and strategy across corporate, partnership, and event initiatives. Working closely with cross-functional teams, you'll turn complex marketing challenges into streamlined solutions that enhance both team efficiency and customer experience. This role offers the perfect blend of technical problem-solving and strategic impact, with the autonomy to drive meaningful improvements across our marketing operations. Candidates should be comfortable working remotely/work from home anywhere within the US. Primary Duties:
Marketing Tech Stack: Manage governance of overall HubSpot processes across marketing Collaborates with Marketing and Operations teams to optimize system infrastructure Provide technical support/guidance for HubSpot users building advanced workflows, including conditional logic, workflow branching, and enrollment triggers as needed Monitor and support campaign/digital team with marketing audiences, workflows, and lists (as needed) Ensure accurate attribution, reporting, and lead tracking Salesforce & Data Support: Oversees lifecycle marketing, ensuring seamless integration between HubSpot and Salesforce Review and monitor marketing lists for targeted accounts Support campaign setup and data sync between HubSpot & Salesforce Assist with event campaign setup in Salesforce Campaign Execution & Reporting: Manage campaign/asset QR code creation, tracking, and analytics Clean and maintain form data for accurate reporting QR code Support Qualtrics (payer opt in/out) survey updates and integration Tech Stack Support & Cross-Functional Collaboration: Work closely with the Tech Stack Lead to support integration points for marketing tools Provide troubleshooting and team support on existing tech tools Identify opportunities for workflow optimizations and automations New Tech Implementation & Optimization: Supports aligning marketing operations with evolving MarTech trends, identifying and integrating new technologies; assisting in researching, onboarding, and integrating Document best practices, processes and reporting for newly implemented tools Support adoption and training for marketing users Minimum Qualifications:
Bachelor’s degree in Marketing, Communications, Business or a related field HubSpot certification 3+ years experience managing the HubSpot marketing automation platform for an organization 5+ years combined experience in any of the following: project lead, affinity marketing, marketing operations, digital marketing, demand generation, B2B marketing, agency, marketing analytics Strong project lead skills (PMI and/or SCRUM certification a plus), with the ability to manage multiple priorities and deadlines Preferred KSA's:
Proficiency in other platforms (e.g., Monday.com and email marketing tools) Experience in implementing and onboarding new tools and technologies Excellent written and verbal communication skills to support cross-functional collaboration and stakeholder alignment Analytical mindset with experience tracking, reporting, and optimizing campaigns. Demonstrated strategic thinking with the ability to anticipate challenges and propose solutions. Familiarity with B2B marketing principles, loyalty programs, and client engagement best practices About Us:
Aledade, a public benefit corporation, exists to empower the most transformational part of our health care landscape - independent primary care. We were founded in 2014, and since then, we've become the largest network of independent primary care in the country - helping practices, health centers and clinics deliver better care to their patients and thrive in value-based care. Benefits:
In addition to time off to support work-life balance and enjoyment, we offer the following comprehensive benefits package designed for the overall well-being of our team members: Flexible work schedules and the ability to work remotely are available for many roles Health, dental and vision insurance paid up to 80% for employees, dependents and domestic partners Robust time-off plan (21 days of PTO in your first year) Two paid volunteer days and 11 paid holidays 12 weeks paid parental leave for all new parents Six weeks paid sabbatical after six years of service Educational Assistant Program and Clinical Employee Reimbursement Program 401(k) with up to 4% match Stock options EEO Statement:
Aledade is committed to creating a diverse environment and is proud to be an equal opportunity employer. Employment policies and decisions at Aledade are based on merit, qualifications, performance and business needs. All qualified candidates will receive consideration for employment without regard to age, race, color, national origin, gender (including pregnancy, childbirth or medical conditions related to pregnancy or childbirth), gender identity or expression, religion, physical or mental disability, medical condition, legally protected genetic information, marital status, veteran status, or sexual orientation.
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