Full House Resorts, Inc is hiring: Data Analyst in Waukegan
Full House Resorts, Inc, Waukegan, IL, United States, 60087
Overview
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Who WE are: Our mission is to be Chicagoland’s premier gaming and entertainment destination, celebrated for unparalleled hospitality and an unforgettable guest experience. We’re not just a casino—we’re a community where our team members thrive, with countless opportunities for career growth and a workplace culture centered on inclusivity and fun. At American Place Casino, every moment is crafted to delight, every opportunity is a pathway to success.
What is Expected
American Place Casino is seeking an experienced and data-driven Database Manager to support the Marketing team by managing and analyzing the player database for targeted campaigns, segmentation, and data integrity. This role requires at least three years of hands-on experience in database management, ideally within the casino and/or hospitality industries, and proficiency with platforms such as or similar to Konami SYNKROS, Medallia, Oracle Analytics, Excel, and Google Looker Studio. The Database Manager will collaborate cross-functionally to develop and refine direct mail and marketing strategies, ensuring optimal performance and alignment with revenue and market share goals. This is a 100% onsite opportunity.
Responsibilities
- Manage and analyze the property’s marketing databases for customer acquisition, retention, and overall player engagement.
- Oversee the integrity, accuracy, and security of all marketing-related databases, ensuring compliance with data governance and gaming regulations.
- Segment and analyze player databases to support targeted marketing campaigns (direct mail, email, SMS, VIP programs).
- Collaborate with Casino Operations, Executive F&B, Finance, IT, Marketing, and Player Development to optimize player reinvestment strategies, track campaign effectiveness, and ensure secure data handling.
- Extract, transform, and analyze data using platforms such as Medallia, OPTX, Oracle Analytics, SQL, and SYNKROS for campaign development, real-time host outreach, and post-campaign analysis.
- Assist in the transition and integration of Google Looker Studio as a primary reporting tool; develop and maintain dashboards, ad hoc reports, and performance metrics using Excel and Looker Studio.
- Coordinate with external vendors and internal teams for data file transfers, FTP management, and campaign support.
- Document standardized database management procedures, workflows, and best practices.
- Troubleshoot data discrepancies and coordinate with IT for enhancements and system upgrades.
- Support setup, execution, and measurement of all direct marketing programs, ensuring accurate list pulls, segmentation, and actionable insights.
- Coordinate with the Players Club to handle returned mail processes, including address correction and data flagging.
- Stay current on industry trends, tools, and technologies to enhance marketing analytics and reporting.
- Participate in broader marketing activities such as tournaments, giveaways, and special events as needed.
- Maintain confidentiality in all data handling and analysis; ensure compliance with regulatory requirements and internal policies.
- Perform other related duties and special projects as assigned by management.
Supervisory Responsibilities
- Directly supervise, coach, and develop a team of marketing professionals.
- Assign tasks, set performance goals, and monitor progress to meet departmental objectives.
- Provide training, mentorship, and performance feedback to support team growth.
- Conduct regular team meetings to communicate updates and foster collaboration.
- Oversee scheduling, time management, and workload distribution for marketing team members.
- Address personnel issues in accordance with company policies.
- Foster a positive, inclusive, and high-performance work environment aligned with the company values.
Experience You Will Need
- Bachelor’s degree in Computer Science, Information Systems, Marketing Analytics, or a related field.
- Minimum 3 years of experience in database management, preferably in a casino, gaming, or hospitality environment.
- Knowledge of data security, privacy regulations, and best practices in database marketing.
- Prior experience supporting marketing teams with campaign analysis and player segmentation in a casino environment.
- Proficiency with Konami SYNKROS or similar Casino Management Systems is highly preferred.
- Experience with OPTX, Oracle Analytics and/or SQL, and advanced Excel (pivot tables, formulas, VBA/macros).
- Familiarity with Google Looker Studio and Google Workspace tools is a plus.
- Advanced SQL skills for querying, segmentation, and data validation.
- Strong analytical, organizational, and communication skills with attention to detail.
- Ability to manage multiple projects and deadlines in a fast-paced environment.
Physical Requirements
- Must be able to sit, stand, or walk for extended periods during the shift.
- Ability to lift up to 25 pounds as needed for events or marketing materials.
- Frequent use of standard office equipment (computers, phones, printers, copiers).
- Ability to work in a fast-paced, sometimes noisy casino environment with varying lighting and temperature.
- Occasional travel within the region may be required for offsite promotions or training.
Certificates, Licenses, Registrations
- Able to obtain/maintain necessary licenses and/or certifications as required by local gaming regulations.
Benefits/Perks
- Medical, Dental, Vision
- 401K: Matches 50% of your contribution, up to 4% of eligible contribution.
- Educational Tuition Reimbursement
- Ventra Program, EAP programs, etc.
Salary Range
- $72,500-$116,250
EOA Statement
American Place Casino is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability or protected veteran status.
Seniority level
- Mid-Senior level
Employment type
- Full-time
Job function
- Information Technology
- Industries: Gambling Facilities and Casinos
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