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Highwire PR

Insights Analyst

Highwire PR, Sacramento, California, United States, 95828

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Overview Employer Industry: Strategic Communications and Digital Marketing

What to Expect (Job Responsibilities)

Analyze social media, web, and traditional media data to generate insights that inform strategic communications and marketing decisions

Develop and execute Boolean queries to monitor conversations across social media and online news platforms, identifying emerging trends and themes

Build engaging and insightful data stories and visualizations using tools like Google Sheets, Google Slides, PowerPoint, and Tableau

Use analytics platforms to assess content performance and provide recommendations for optimization

Conduct market and competitor analysis to establish baseline knowledge and uncover opportunities

What is Required (Qualifications)

2-5 years of experience in analytics, preferably in PR, marketing, or advertising, with a focus on technology and healthcare sectors

Proficiency with Google Suite (especially Sheets and Slides), data visualization tools, and media monitoring software

Strong verbal and written communication skills, with the ability to present data clearly and persuasively

Highly organized with excellent time management and attention to detail

Capability to identify trends and solve strategic problems using data

How to Stand Out (Preferred Qualifications)

Familiarity with social platforms and emerging trends in digital and social media

Experience with data visualization tools and analytics platforms

#StrategicCommunications #DigitalMarketing #DataAnalysis #Technology #CareerOpportunity

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