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Highwire PR

Insights Analyst

Highwire PR, New Haven, Connecticut, us, 06540

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Employer Industry: Strategic Communications and Digital Marketing

Why consider this job opportunity: - Competitive salary with merit-based bonuses and promotions - Hybrid work model to suit your schedule and lifestyle - Excellent vacation policy including extended breaks for summer and winter holidays - Supportive, nurturing environment with numerous learning and growth opportunities - Participation in monthly recognition programs and team events, fostering a vibrant workplace culture

What to Expect (Job Responsibilities): - Analyze social media, web, and traditional media data to generate insights for strategic communications and marketing decisions - Develop and execute Boolean queries to monitor conversations across social media and online news platforms - Build engaging data stories and visualizations using tools like Google Sheets, Google Slides, PowerPoint, and Tableau - Use analytics platforms to assess content performance and provide optimization recommendations - Conduct market and competitor analysis to uncover opportunities

What is Required (Qualifications): - 2-5 years of experience in analytics, preferably in PR, marketing, or advertising within technology and healthcare sectors - Proficiency with Google Suite (especially Sheets and Slides), data visualization tools, and media monitoring software - Strong verbal and written communication skills, with the ability to present data clearly - Highly organized with excellent time management and attention to detail - Capable of identifying trends and solving strategic problems using data

How to Stand Out (Preferred Qualifications): - Familiarity with social platforms and emerging trends in digital and social media - Experience with AI-driven platforms for data collection and analysis

#StrategicCommunications #DigitalMarketing #DataAnalytics #CareerGrowth #InclusiveWorkplace

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