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Highwire PR

Insights Analyst

Highwire PR, Houston, Texas, United States, 77246

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Employer Industry: Strategic Communications and Digital Marketing Agency

Why consider this job opportunity: - Competitive salary with merit-based bonuses and promotions - Hybrid work model to suit your schedule and lifestyle - Excellent vacation policy, including an extended break for summer and winter holidays - Supportive and nurturing work environment with numerous opportunities for learning and growth - Unique perks such as a home office equipment stipend and wellness benefits

What to Expect (Job Responsibilities): - Analyze social media, web, and traditional media data to generate insights that inform strategic communications and marketing decisions - Develop and execute Boolean queries to monitor conversations across social media and online news platforms - Build engaging data stories and visualizations using tools like Google Sheets, Google Slides, PowerPoint, and Tableau - Use analytics platforms to assess content performance and provide recommendations for optimization - Conduct market and competitor analysis to establish baseline knowledge and uncover opportunities

What is Required (Qualifications): - 2-5 years of experience in analytics, preferably in PR, marketing, or advertising, with a focus on technology and healthcare sectors - Proficient with Google Suite, data visualization tools, and media monitoring software - Strong verbal and written communication skills, with the ability to present data clearly and persuasively - Highly organized, with excellent time management and attention to detail - Capable of identifying trends and solving strategic problems using data

How to Stand Out (Preferred Qualifications): - Familiarity with social platforms and emerging trends in digital and social media - Experience with AI-driven platforms for efficient data collection and analysis

#StrategicCommunications #DigitalMarketing #DataAnalysis #CareerOpportunity #HybridWork

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