Abe
Overview
Senior Paid Social Strategist (Remote US) - Abe Abe is a specialized consultancy focused exclusively on social media advertising. We are a hub for innovative strategies, helping clients leverage the full power of LinkedIn, Meta and more to reach, engage, and convert their target audiences. We use Customer Generation (a marketing methodology developed by us) which focuses on SQLs and Customers instead of traditional metrics like MQLs. This role reports to the Associate Director and is a crucial part of the social media team. This role has a unique opportunity to be on the ground floor of a fast-growing specialty agency. Responsibilities
Oversee and lead a collection of Social Media accounts Serve as direct support to client contacts Weekly communication with vendors or operational partners to ensure alignment on tasks, work quality, and improvements Build strategies for clients each quarter Manage budgets for paid media campaigns Provide fractional support for internal marketing in support of a boutique agency within Directive Understand client positioning and unique value propositions Confirm lead routing is accurate within a CRM Responsible for personal productivity and utilization Collaborate with the Associate Director to achieve internal and client goals Understand the value of Programmatic campaigns Drive cross-sells, upsells and referrals via client relationships and professional network Execute and optimize advertising campaigns within LinkedIn including ad copywriting, TAM development, and targeting to maximize ROI What You Offer
4+ years experience at a performance/digital marketing agency supporting B2B clients Deep expertise in paid social advertising campaigns, specifically LinkedIn Ads Understanding of LinkedIn ad units (e.g., conversation ads, document ads, CTV, and more) Proficiency with advertising platforms/tools such as LinkedIn Campaign Manager, ZoomInfo, 6Sense Ability to delegate to junior team members Strong understanding of Paid principles (keyword research, ad copywriting, bid management, optimization) Ability to analyze campaign performance data using tools like Google Analytics/GA4/Excel Ability to drive results and measure via OCT Experience with audience segmentation by tier, job title, etc. Proven success with mid-market or enterprise accounts Ability to translate and articulate strategy with data storytelling Competitive and curious problem solver Always looking for opportunities to grow and share Organizational skills to manage multiple projects Quality-focused, with a sustainable passion for advertising Willingness to travel to visit clients approximately once per year or as needed What Success Looks Like
Demonstrate core values in every interaction Effectively manage approximately five mid-tier and enterprise accounts Meet and exceed department KPIs, including client growth and goal attainment (core KPIs: NSMs and Client Satisfaction scores) Build client trust and renewals; cross-sell services aligned with client goals Clear communication of results with client contacts and executives Strong decision making for strategic direction of accounts Benefits
Base salary range: $85,000-$95,000 USD with potential bonus eligibility (actual salary may vary based on compensation practices, skills, and depth of experience) Medical, dental, vision, disability, and life insurance coverage for you and your family Employer-paid plan for you and partial employer contribution for dependents Benefits to support the whole person: mental health (Spring Health, Headspace), physical health (Omada, fertility support, fitness programs), One Medical membership Time Off: Unlimited PTO (2-week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge, Paid Parental Leave Traditional and Roth 401(k) with a 3% company match Annual bonus based on tenure Work Environment Requirements
As a remote-first company, you can work from anywhere in the US, with optional offices in Irvine, CA. Global opportunities may be available in Canada, the UK, and Australia where work authorization is established. Some roles may be 100% virtual; collaboration primarily via Zoom and Slack. You may need to operate a laptop (PC or Mac) and use standard office software. Reasonable accommodations may be provided for qualified individuals with disabilities. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions. If you require accommodations in completing this application or the interview process, contact careers@directiveconsulting.com. Additional Information
At Abe, one of our core values is People First. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. Seniority level
Mid-Senior level Employment type
Full-time Job function
Marketing and Sales Industries: Advertising Services
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Senior Paid Social Strategist (Remote US) - Abe Abe is a specialized consultancy focused exclusively on social media advertising. We are a hub for innovative strategies, helping clients leverage the full power of LinkedIn, Meta and more to reach, engage, and convert their target audiences. We use Customer Generation (a marketing methodology developed by us) which focuses on SQLs and Customers instead of traditional metrics like MQLs. This role reports to the Associate Director and is a crucial part of the social media team. This role has a unique opportunity to be on the ground floor of a fast-growing specialty agency. Responsibilities
Oversee and lead a collection of Social Media accounts Serve as direct support to client contacts Weekly communication with vendors or operational partners to ensure alignment on tasks, work quality, and improvements Build strategies for clients each quarter Manage budgets for paid media campaigns Provide fractional support for internal marketing in support of a boutique agency within Directive Understand client positioning and unique value propositions Confirm lead routing is accurate within a CRM Responsible for personal productivity and utilization Collaborate with the Associate Director to achieve internal and client goals Understand the value of Programmatic campaigns Drive cross-sells, upsells and referrals via client relationships and professional network Execute and optimize advertising campaigns within LinkedIn including ad copywriting, TAM development, and targeting to maximize ROI What You Offer
4+ years experience at a performance/digital marketing agency supporting B2B clients Deep expertise in paid social advertising campaigns, specifically LinkedIn Ads Understanding of LinkedIn ad units (e.g., conversation ads, document ads, CTV, and more) Proficiency with advertising platforms/tools such as LinkedIn Campaign Manager, ZoomInfo, 6Sense Ability to delegate to junior team members Strong understanding of Paid principles (keyword research, ad copywriting, bid management, optimization) Ability to analyze campaign performance data using tools like Google Analytics/GA4/Excel Ability to drive results and measure via OCT Experience with audience segmentation by tier, job title, etc. Proven success with mid-market or enterprise accounts Ability to translate and articulate strategy with data storytelling Competitive and curious problem solver Always looking for opportunities to grow and share Organizational skills to manage multiple projects Quality-focused, with a sustainable passion for advertising Willingness to travel to visit clients approximately once per year or as needed What Success Looks Like
Demonstrate core values in every interaction Effectively manage approximately five mid-tier and enterprise accounts Meet and exceed department KPIs, including client growth and goal attainment (core KPIs: NSMs and Client Satisfaction scores) Build client trust and renewals; cross-sell services aligned with client goals Clear communication of results with client contacts and executives Strong decision making for strategic direction of accounts Benefits
Base salary range: $85,000-$95,000 USD with potential bonus eligibility (actual salary may vary based on compensation practices, skills, and depth of experience) Medical, dental, vision, disability, and life insurance coverage for you and your family Employer-paid plan for you and partial employer contribution for dependents Benefits to support the whole person: mental health (Spring Health, Headspace), physical health (Omada, fertility support, fitness programs), One Medical membership Time Off: Unlimited PTO (2-week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge, Paid Parental Leave Traditional and Roth 401(k) with a 3% company match Annual bonus based on tenure Work Environment Requirements
As a remote-first company, you can work from anywhere in the US, with optional offices in Irvine, CA. Global opportunities may be available in Canada, the UK, and Australia where work authorization is established. Some roles may be 100% virtual; collaboration primarily via Zoom and Slack. You may need to operate a laptop (PC or Mac) and use standard office software. Reasonable accommodations may be provided for qualified individuals with disabilities. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions. If you require accommodations in completing this application or the interview process, contact careers@directiveconsulting.com. Additional Information
At Abe, one of our core values is People First. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. Seniority level
Mid-Senior level Employment type
Full-time Job function
Marketing and Sales Industries: Advertising Services
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