University of Tennessee, Knoxville
Director of Enrollment Management Communications - Office of Enrollment Manageme
University of Tennessee, Knoxville, Knoxville, Tennessee, United States, 37955
Overview
Director of Enrollment Management Communications – Office of Enrollment Management – UTK. The Office of Enrollment Management Communications at the University of Tennessee, Knoxville (UTK) invites applications and nominations for the Director of Enrollment Management Communications position. We seek candidates who can contribute to accessibility of higher education, foster a diverse and inclusive academic environment, and improve recruitment and graduation outcomes. The University of Tennessee, Knoxville, has been recognized by Forbes as one of America’s best large employers (2025 list). The minimum starting salary for this position is $80,156, with final compensation determined by qualifications and experience. This is an on-campus position with some hybrid/remote schedule flexibility. Responsibilities
The Director of Enrollment Management Communications (EMC) is responsible for the strategic development and execution of a comprehensive communication and marketing plan across the enrollment life cycle that supports university goals of recruitment, retention and graduation. Key duties include: Lead the design, development, implementation, and assessment of a comprehensive plan across digital, print, web, video, and other platforms. Drive a broad communications strategy beyond the Division of Enrollment Management and act as the chief liaison with the Office of Communications and Marketing, college communicators, Student Life and Student Success. Develop a strategic plan focused on prospective student recruitment (lead generation, funnel management), admissions, enrollment, financial aid and scholarships, financial wellness, One Stop, and the University Registrar. Coordinate with campus partners to align messaging and initiatives, and advise operational practices to deliver enrollment strategies consistently across mediums. Represent Enrollment Management in communications strategy and execution with campus partners (Communications & Marketing, Alumni & Advancement, Student Life, Student Success, and academic colleges). Oversee web, press, print, social, video, and digital channels for the Division and provide guidance to campus partners on communication and marketing strategy. Approve and oversee EM communication flows through division and campus enterprise systems (e.g., Banner, Slate, Salesforce, Touchnet). Manage a communications team to support objectives and help transform recruitment and student services through data-driven, personalized experiences. Contribute to the execution of the undergraduate strategic enrollment plan by building data-driven strategies and leveraging relevant technology. Oversee fulfillment team coordinating distribution of printed collateral, direct mail, promotional products, and EM division inventory. Qualifications
Required Education and Experience: Bachelor’s Degree; a minimum of five (5) years of progressively responsible work experience, including at least three (3) years in communications, marketing, or public relations. Experience in higher education or a related field where a comprehensive communication plan contributed to organizational goals. Demonstrated experience in relationship building, personnel management, and data-driven decision making; a suitable combination of education and experience may substitute minimum qualifications. Experience using Customer Relationship Management (CRM) systems. Preferred Education and Experience: Master’s Degree. Experience with communication practices in higher education related to enrollment and admissions; knowledge of admissions policies and procedures. Experience using enterprise databases, web-based content management systems, and supervision experience; data analysis experience in enrollment contexts. Experience in areas such as admissions, financial aid, recruitment, marketing, development, or alumni relations within higher education. Familiarity with guidelines pertaining to higher education and admissions policies. Knowledge, Skills, and Abilities: Adaptable, strategic, analytical, creative problem solver, and organized self-starter who can think unconventionally. Knowledge of enrollment management operations (undergraduate recruitment, admissions, financial aid, registrar, and enrollment cycle). Ability to deliver polished results and to communicate clearly with diverse audiences. Knowledge of admissions recruitment models and services, marketing and branding. Strong communication, organization, and presentation skills; ability to adapt to new technology trends and meet deadlines; collaborative work style. Ability to provide proactive solutions to complex marketing and recruitment challenges. Benefits
Generous paid leave (up to 24 days vacation, 12 days sick leave annually), 14 paid holidays, and administrative closing days. Flexible work arrangements with a hybrid schedule for many team members. Education benefits for employees and dependents at UT System campuses. Retirement and deferred compensation plans (e.g., 401(k), 403(b)). Comprehensive medical, dental, and vision insurance. Employee discounts on attractions, services, and goods. The Division
The Enrollment Management division comprises more than 190 full-time staff and includes Undergraduate Admissions, International Recruitment, Transfer Center, One Stop Student Services, Financial Aid and Scholarships, Center for Financial Wellness, University Registrar, EM Research & Analytics, EM Communications, and EM Operations. UTK is committed to its land-grant mission of accessible education and to transforming lives through the student experience. Application Details
For full consideration, applicants should submit a cover letter detailing relevant experience, a resume, and the names, e-mail addresses, and phone numbers of three to five professional references. References will not be contacted without explicit permission from the candidate.
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Director of Enrollment Management Communications – Office of Enrollment Management – UTK. The Office of Enrollment Management Communications at the University of Tennessee, Knoxville (UTK) invites applications and nominations for the Director of Enrollment Management Communications position. We seek candidates who can contribute to accessibility of higher education, foster a diverse and inclusive academic environment, and improve recruitment and graduation outcomes. The University of Tennessee, Knoxville, has been recognized by Forbes as one of America’s best large employers (2025 list). The minimum starting salary for this position is $80,156, with final compensation determined by qualifications and experience. This is an on-campus position with some hybrid/remote schedule flexibility. Responsibilities
The Director of Enrollment Management Communications (EMC) is responsible for the strategic development and execution of a comprehensive communication and marketing plan across the enrollment life cycle that supports university goals of recruitment, retention and graduation. Key duties include: Lead the design, development, implementation, and assessment of a comprehensive plan across digital, print, web, video, and other platforms. Drive a broad communications strategy beyond the Division of Enrollment Management and act as the chief liaison with the Office of Communications and Marketing, college communicators, Student Life and Student Success. Develop a strategic plan focused on prospective student recruitment (lead generation, funnel management), admissions, enrollment, financial aid and scholarships, financial wellness, One Stop, and the University Registrar. Coordinate with campus partners to align messaging and initiatives, and advise operational practices to deliver enrollment strategies consistently across mediums. Represent Enrollment Management in communications strategy and execution with campus partners (Communications & Marketing, Alumni & Advancement, Student Life, Student Success, and academic colleges). Oversee web, press, print, social, video, and digital channels for the Division and provide guidance to campus partners on communication and marketing strategy. Approve and oversee EM communication flows through division and campus enterprise systems (e.g., Banner, Slate, Salesforce, Touchnet). Manage a communications team to support objectives and help transform recruitment and student services through data-driven, personalized experiences. Contribute to the execution of the undergraduate strategic enrollment plan by building data-driven strategies and leveraging relevant technology. Oversee fulfillment team coordinating distribution of printed collateral, direct mail, promotional products, and EM division inventory. Qualifications
Required Education and Experience: Bachelor’s Degree; a minimum of five (5) years of progressively responsible work experience, including at least three (3) years in communications, marketing, or public relations. Experience in higher education or a related field where a comprehensive communication plan contributed to organizational goals. Demonstrated experience in relationship building, personnel management, and data-driven decision making; a suitable combination of education and experience may substitute minimum qualifications. Experience using Customer Relationship Management (CRM) systems. Preferred Education and Experience: Master’s Degree. Experience with communication practices in higher education related to enrollment and admissions; knowledge of admissions policies and procedures. Experience using enterprise databases, web-based content management systems, and supervision experience; data analysis experience in enrollment contexts. Experience in areas such as admissions, financial aid, recruitment, marketing, development, or alumni relations within higher education. Familiarity with guidelines pertaining to higher education and admissions policies. Knowledge, Skills, and Abilities: Adaptable, strategic, analytical, creative problem solver, and organized self-starter who can think unconventionally. Knowledge of enrollment management operations (undergraduate recruitment, admissions, financial aid, registrar, and enrollment cycle). Ability to deliver polished results and to communicate clearly with diverse audiences. Knowledge of admissions recruitment models and services, marketing and branding. Strong communication, organization, and presentation skills; ability to adapt to new technology trends and meet deadlines; collaborative work style. Ability to provide proactive solutions to complex marketing and recruitment challenges. Benefits
Generous paid leave (up to 24 days vacation, 12 days sick leave annually), 14 paid holidays, and administrative closing days. Flexible work arrangements with a hybrid schedule for many team members. Education benefits for employees and dependents at UT System campuses. Retirement and deferred compensation plans (e.g., 401(k), 403(b)). Comprehensive medical, dental, and vision insurance. Employee discounts on attractions, services, and goods. The Division
The Enrollment Management division comprises more than 190 full-time staff and includes Undergraduate Admissions, International Recruitment, Transfer Center, One Stop Student Services, Financial Aid and Scholarships, Center for Financial Wellness, University Registrar, EM Research & Analytics, EM Communications, and EM Operations. UTK is committed to its land-grant mission of accessible education and to transforming lives through the student experience. Application Details
For full consideration, applicants should submit a cover letter detailing relevant experience, a resume, and the names, e-mail addresses, and phone numbers of three to five professional references. References will not be contacted without explicit permission from the candidate.
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