Okta
Staff Product Marketing Manager, Solution Insights & Thought Leadership Strategy
Okta, Bellevue, Washington, us, 98009
Get to know Okta
Okta is The World's Identity Company. We free everyone to safely use any technology, anywhere, on any device or app. Our flexible and neutral products, Okta Platform and Auth0 Platform, provide secure access, authentication, and automation, placing identity at the core of business security and growth. At Okta, we celebrate a variety of perspectives and experiences. We are not looking for someone who checks every single box - we're looking for lifelong learners and people who can make us better with their unique experiences. Join our team! We're building a world where Identity belongs to you. About the Role
We are seeking a Staff Product Marketing Manager to lead Okta's solution insights and thought leadership strategy. In this role, you will transform data, telemetry, and industry research into compelling narratives that showcase the value of Okta and Auth0. You will ensure Okta's point of view comes through in flagship reports and marquee insights initiatives, with clear executive alignment and global activation across both business and practitioner audiences. This is a cross-functional leadership role that requires close collaboration with Product, Data, Professional Services, Industry PMMs, and Campaigns. You will be responsible for shaping Okta's point of view on critical market topics, gaining executive alignment, and ensuring insights are activated globally with measurable business impact. What You'll Do
Lead flagship thought leadership reports : Own the strategy, development, and execution of Okta's global reports, embedding data, research, and frameworks into differentiated narratives. Shape and align Okta's POV : Partner with executives and stakeholders across IT, Security, Product, and Engineering leadership, as well as Data, Professional Services, and Industry PMMs, to ensure alignment and buy-in across solutions and verticals. Drive cross-functional activation:
Collaborate with Creative, Brand, Global Campaigns, Programs, PR/Comms, and regional marketing to package insights into multi-format experiences and scalable toolkits, plus derivative content (blogs, webinars, sales collateral) that fuel awareness, demand, and enablement. Resonate with multiple audiences:
Ensure initiatives connect with both leadership audiences in IT, Security, Product, and Engineering and practitioners (developers, architects, security operators), showing the full business and technical value of identity solutions. Monitor industry and competitive trends:
Track news, research, and competitive narratives to ensure Okta's thought leadership is timely, differentiated, and part of the broader market conversation. Measure and optimize impact : Define KPIs, track performance with analytics partners, and clearly communicate results back to stakeholders to continuously improve how insights programs drive brand leadership, engagement, and pipeline. What You'll Bring
8+ years of experience in product marketing, solutions marketing, or related fields (B2B SaaS or security/identity experience a plus). Proven ability to develop and communicate a strategic point of view that influences executives and external audiences. Strong storytelling and messaging skills, with experience shaping narratives for both business leaders and technical practitioners. Experience collaborating across global and industry-focused teams to tailor messaging for regions and verticals. Ability to work with creative partners or agencies to deliver insights-driven content that is both credible and engaging. Excellent program management skills; able to lead complex, cross-functional initiatives to completion. Comfort in fast-paced environments with shifting priorities. Why Join Us
At Okta, we're shaping the future of identity as the trust layer for digital experiences. This role offers the opportunity to define Okta's voice in the market, influence industry dialogue, and amplify how our solutions help customers succeed in an evolving digital and AI-driven world. Okta is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, ancestry, marital status, age, physical or mental disability, or status as a protected veteran. We also consider for employment qualified applicants with arrest and convictions records, consistent with applicable laws.
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Okta is The World's Identity Company. We free everyone to safely use any technology, anywhere, on any device or app. Our flexible and neutral products, Okta Platform and Auth0 Platform, provide secure access, authentication, and automation, placing identity at the core of business security and growth. At Okta, we celebrate a variety of perspectives and experiences. We are not looking for someone who checks every single box - we're looking for lifelong learners and people who can make us better with their unique experiences. Join our team! We're building a world where Identity belongs to you. About the Role
We are seeking a Staff Product Marketing Manager to lead Okta's solution insights and thought leadership strategy. In this role, you will transform data, telemetry, and industry research into compelling narratives that showcase the value of Okta and Auth0. You will ensure Okta's point of view comes through in flagship reports and marquee insights initiatives, with clear executive alignment and global activation across both business and practitioner audiences. This is a cross-functional leadership role that requires close collaboration with Product, Data, Professional Services, Industry PMMs, and Campaigns. You will be responsible for shaping Okta's point of view on critical market topics, gaining executive alignment, and ensuring insights are activated globally with measurable business impact. What You'll Do
Lead flagship thought leadership reports : Own the strategy, development, and execution of Okta's global reports, embedding data, research, and frameworks into differentiated narratives. Shape and align Okta's POV : Partner with executives and stakeholders across IT, Security, Product, and Engineering leadership, as well as Data, Professional Services, and Industry PMMs, to ensure alignment and buy-in across solutions and verticals. Drive cross-functional activation:
Collaborate with Creative, Brand, Global Campaigns, Programs, PR/Comms, and regional marketing to package insights into multi-format experiences and scalable toolkits, plus derivative content (blogs, webinars, sales collateral) that fuel awareness, demand, and enablement. Resonate with multiple audiences:
Ensure initiatives connect with both leadership audiences in IT, Security, Product, and Engineering and practitioners (developers, architects, security operators), showing the full business and technical value of identity solutions. Monitor industry and competitive trends:
Track news, research, and competitive narratives to ensure Okta's thought leadership is timely, differentiated, and part of the broader market conversation. Measure and optimize impact : Define KPIs, track performance with analytics partners, and clearly communicate results back to stakeholders to continuously improve how insights programs drive brand leadership, engagement, and pipeline. What You'll Bring
8+ years of experience in product marketing, solutions marketing, or related fields (B2B SaaS or security/identity experience a plus). Proven ability to develop and communicate a strategic point of view that influences executives and external audiences. Strong storytelling and messaging skills, with experience shaping narratives for both business leaders and technical practitioners. Experience collaborating across global and industry-focused teams to tailor messaging for regions and verticals. Ability to work with creative partners or agencies to deliver insights-driven content that is both credible and engaging. Excellent program management skills; able to lead complex, cross-functional initiatives to completion. Comfort in fast-paced environments with shifting priorities. Why Join Us
At Okta, we're shaping the future of identity as the trust layer for digital experiences. This role offers the opportunity to define Okta's voice in the market, influence industry dialogue, and amplify how our solutions help customers succeed in an evolving digital and AI-driven world. Okta is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, ancestry, marital status, age, physical or mental disability, or status as a protected veteran. We also consider for employment qualified applicants with arrest and convictions records, consistent with applicable laws.
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