EAB (Education Advisory Board)
Digital Marketing Operations & Analytics Specialist (Seramount)
EAB (Education Advisory Board), Richmond, Virginia, United States, 23214
Overview
EAB is a special place to work. You'll find motivated employees, growth opportunities, and a deep commitment to our partners. We pride ourselves on hiring the best people—not just for the job, but for the firm and the future of education. Digital Marketing Operations & Analytics Specialist (Seramount) — Seramount, part of EAB, is a global talent services firm that helps HR leaders prepare for the workplace of tomorrow. We have over four decades of experience creating employee-centric strategies that align with business outcomes for our 600 partner organizations. By combining data-driven insights, expert research, advisory services, and innovative technology, we help unlock what’s possible with a truly engaged workforce. Our business is in growth mode and offers the right person the opportunity to be part of a dynamic, creative, and highly skilled team partnering with leading companies to build an employee-centric workplace. At EAB and Seramount, we serve not only our partner institutions and organizations but each other. We are always working to ensure our employees love their jobs and are invested in their communities. Primary Responsibilities
Marketing Automation and Technologies Assist with planning and execution of a wide range of marketing operations projects to improve campaign tracking, lead management, and overall execution of marketing campaigns. Build and maintain program, campaign, and asset templates in Marketo; update as business needs evolve. Respond to requests for support, training, and troubleshooting directed to the marketing operations team and deliver solutions with a customer-focused attitude. Partner with Salesforce teams to ensure accurate and timely data sync with Marketo. Assist in the research and implementation of new technologies as they are added to the marketing technology stack. Reporting and Analytics Collaborate to create and maintain dashboards and reports integrating data from Marketo, Salesforce, Google Analytics, and other digital and social platforms to track progress toward marketing goals. Analyze marketing and sales data using Salesforce reports and other tools. Join with web, paid, email, and organic channel managers to contribute to integrated campaign performance reports. Audit attribution, tracking, and lead source data to ensure accuracy. Digital Enablement Configure and manage tracking codes, tags, and pixels via Google Tag Manager and related tools to support website strategy. Conduct QA on campaign assets (e.g., links, UTMs, accessibility, formatting) to support error-free launches. Document processes, build playbooks, and contribute to team training to help scale Seramount’s digital marketing function. Provide coordination and operational support to digital channel managers to ensure successful execution and consistency. Database Develop and maintain programs within Marketo for data hygiene, data enrichment, progressive profiling, customized governance filters, and data privacy compliance. Identify opportunities for normalizing marketing data to facilitate segmentation and engage with prospects through targeted campaigns. Manage creation of marketing segmentation, working with demand generation to ensure all users can identify and reach key buyer audiences with speed and intention. Create and share monthly reports on data cleanliness within Marketo. Qualifications
Basic Qualifications: Bachelor’s degree or equivalent experience in a technical field such as data, IT, or marketing 2+ years of experience in B2B marketing operations, automation, and analytics Hands-on experience with Salesforce and administrative experience with Marketo (preferred) or another enterprise marketing automation platform; strong proficiency with CRM systems and database management Experience with multi-channel marketing analytics (e.g., Google Analytics GA4, LinkedIn Campaign Manager, Marketo reporting, Salesforce reports) Familiarity with Google Tag Manager and setting up cross-platform analytics, code, UTM links, tags, and pixels Demonstrated ability to build and maintain marketing performance dashboards and reports Strong attention to detail and commitment to data accuracy Desire to continue learning and growing in all aspects of digital marketing operations, technology, and analytics Ideal Qualifications: Experience with data visualization tools (e.g., Tableau, Power BI a plus) Advanced Microsoft Excel skills (e.g., VLOOKUP, pivot tables) Experience creating project plans and managing projects from start to finish (e.g., Asana or similar a plus) Strong technical proficiency in HTML/CSS and database management Solid understanding of digital marketing principles (inbound marketing, lead generation, customer lifecycle management) Ability to work collaboratively in a results-driven, team-oriented environment Commitment to continuous learning and contributing to a dynamic and welcoming culture of fairness, authenticity, and belonging in support of EAB’s mission, values, and aspiration If you’ve reached this section of the job description and are unsure of whether to apply, please do. We welcome new perspectives and encourage you to submit an application if this is a role you would be passionate about doing every day. Compensation The anticipated starting salary (base) range for this role is $42,000 to $62,500 per year. Actual salary varies due to factors that may include but not be limited to relevant experience, skills, and location. At EAB, it is not typical for an individual to be hired at or near the top of the starting salary range for their role. This hire will be eligible for discretionary bonus or incentive compensation. Variable compensation may depend on various factors, such as individual and organizational performance. As part of our benefits package, EAB offers a competitive and inclusive benefits package, including: Medical, dental, and vision insurance plans; dependents and domestic partners eligible 20+ days of PTO annually, plus paid firm and floating holidays Daytime leave policy for community service and flextime for fitness activities 401(k) retirement savings plan with annual discretionary company matching contribution Health savings account, flexible spending accounts, and pre-tax commuter plans Employee assistance program with counseling services and resources available to all employees and immediate family Wellness programs including gym discounts and access to well-being apps Fertility treatment coverage and adoption or surrogacy assistance Paid parental leave with phased return options Discounted pet health insurance coverage for pets Company-provided life, AD&D, and disability insurance Financial wellness resources and employee discounts Access to employee resource groups and opportunities for growth This opening is not eligible for visa sponsorship at this time; EAB will thus consider candidates who possess U.S. work authorization that does not require employment-based visa sponsorship now or in the future. At EAB, we believe that to fulfill our mission to “make education smarter and our communities stronger” we need team members who bring a diversity of perspectives and are committed to fostering a workplace where each team member is valued, respected, and heard. EAB is an Equal Opportunity Employer and makes employment decisions based on qualifications, merit and business need. We don’t discriminate on the basis of race, religion, color, sex, gender identity or expression, sexual orientation, age, disability, national origin, veteran status or any other basis covered by law.
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EAB is a special place to work. You'll find motivated employees, growth opportunities, and a deep commitment to our partners. We pride ourselves on hiring the best people—not just for the job, but for the firm and the future of education. Digital Marketing Operations & Analytics Specialist (Seramount) — Seramount, part of EAB, is a global talent services firm that helps HR leaders prepare for the workplace of tomorrow. We have over four decades of experience creating employee-centric strategies that align with business outcomes for our 600 partner organizations. By combining data-driven insights, expert research, advisory services, and innovative technology, we help unlock what’s possible with a truly engaged workforce. Our business is in growth mode and offers the right person the opportunity to be part of a dynamic, creative, and highly skilled team partnering with leading companies to build an employee-centric workplace. At EAB and Seramount, we serve not only our partner institutions and organizations but each other. We are always working to ensure our employees love their jobs and are invested in their communities. Primary Responsibilities
Marketing Automation and Technologies Assist with planning and execution of a wide range of marketing operations projects to improve campaign tracking, lead management, and overall execution of marketing campaigns. Build and maintain program, campaign, and asset templates in Marketo; update as business needs evolve. Respond to requests for support, training, and troubleshooting directed to the marketing operations team and deliver solutions with a customer-focused attitude. Partner with Salesforce teams to ensure accurate and timely data sync with Marketo. Assist in the research and implementation of new technologies as they are added to the marketing technology stack. Reporting and Analytics Collaborate to create and maintain dashboards and reports integrating data from Marketo, Salesforce, Google Analytics, and other digital and social platforms to track progress toward marketing goals. Analyze marketing and sales data using Salesforce reports and other tools. Join with web, paid, email, and organic channel managers to contribute to integrated campaign performance reports. Audit attribution, tracking, and lead source data to ensure accuracy. Digital Enablement Configure and manage tracking codes, tags, and pixels via Google Tag Manager and related tools to support website strategy. Conduct QA on campaign assets (e.g., links, UTMs, accessibility, formatting) to support error-free launches. Document processes, build playbooks, and contribute to team training to help scale Seramount’s digital marketing function. Provide coordination and operational support to digital channel managers to ensure successful execution and consistency. Database Develop and maintain programs within Marketo for data hygiene, data enrichment, progressive profiling, customized governance filters, and data privacy compliance. Identify opportunities for normalizing marketing data to facilitate segmentation and engage with prospects through targeted campaigns. Manage creation of marketing segmentation, working with demand generation to ensure all users can identify and reach key buyer audiences with speed and intention. Create and share monthly reports on data cleanliness within Marketo. Qualifications
Basic Qualifications: Bachelor’s degree or equivalent experience in a technical field such as data, IT, or marketing 2+ years of experience in B2B marketing operations, automation, and analytics Hands-on experience with Salesforce and administrative experience with Marketo (preferred) or another enterprise marketing automation platform; strong proficiency with CRM systems and database management Experience with multi-channel marketing analytics (e.g., Google Analytics GA4, LinkedIn Campaign Manager, Marketo reporting, Salesforce reports) Familiarity with Google Tag Manager and setting up cross-platform analytics, code, UTM links, tags, and pixels Demonstrated ability to build and maintain marketing performance dashboards and reports Strong attention to detail and commitment to data accuracy Desire to continue learning and growing in all aspects of digital marketing operations, technology, and analytics Ideal Qualifications: Experience with data visualization tools (e.g., Tableau, Power BI a plus) Advanced Microsoft Excel skills (e.g., VLOOKUP, pivot tables) Experience creating project plans and managing projects from start to finish (e.g., Asana or similar a plus) Strong technical proficiency in HTML/CSS and database management Solid understanding of digital marketing principles (inbound marketing, lead generation, customer lifecycle management) Ability to work collaboratively in a results-driven, team-oriented environment Commitment to continuous learning and contributing to a dynamic and welcoming culture of fairness, authenticity, and belonging in support of EAB’s mission, values, and aspiration If you’ve reached this section of the job description and are unsure of whether to apply, please do. We welcome new perspectives and encourage you to submit an application if this is a role you would be passionate about doing every day. Compensation The anticipated starting salary (base) range for this role is $42,000 to $62,500 per year. Actual salary varies due to factors that may include but not be limited to relevant experience, skills, and location. At EAB, it is not typical for an individual to be hired at or near the top of the starting salary range for their role. This hire will be eligible for discretionary bonus or incentive compensation. Variable compensation may depend on various factors, such as individual and organizational performance. As part of our benefits package, EAB offers a competitive and inclusive benefits package, including: Medical, dental, and vision insurance plans; dependents and domestic partners eligible 20+ days of PTO annually, plus paid firm and floating holidays Daytime leave policy for community service and flextime for fitness activities 401(k) retirement savings plan with annual discretionary company matching contribution Health savings account, flexible spending accounts, and pre-tax commuter plans Employee assistance program with counseling services and resources available to all employees and immediate family Wellness programs including gym discounts and access to well-being apps Fertility treatment coverage and adoption or surrogacy assistance Paid parental leave with phased return options Discounted pet health insurance coverage for pets Company-provided life, AD&D, and disability insurance Financial wellness resources and employee discounts Access to employee resource groups and opportunities for growth This opening is not eligible for visa sponsorship at this time; EAB will thus consider candidates who possess U.S. work authorization that does not require employment-based visa sponsorship now or in the future. At EAB, we believe that to fulfill our mission to “make education smarter and our communities stronger” we need team members who bring a diversity of perspectives and are committed to fostering a workplace where each team member is valued, respected, and heard. EAB is an Equal Opportunity Employer and makes employment decisions based on qualifications, merit and business need. We don’t discriminate on the basis of race, religion, color, sex, gender identity or expression, sexual orientation, age, disability, national origin, veteran status or any other basis covered by law.
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