EY
Financial Services Field Marketing Strategist, Assistant Director
EY, Baton Rouge, Louisiana, us, 70873
Financial Services Field Marketing Strategist, Assistant Director
Location: Chicago, Austin, Houston, Dallas, San Antonio, Baton Rouge, Minneapolis, Kansas City, Milwaukee, Nashville, Saint Louis, New Orleans At EY, we’re all in to shape your future with confidence. We’ll help you succeed in a globally connected powerhouse of diverse teams and take your career wherever you want it to go. Join EY and help to build a better working world. Join our Brand, Marketing and Communications (BMC) team and you’ll directly support and promote our brand and reputation. Through events, sponsorships and campaigns, you’ll provide a wide range of marketing and communications services to internal and external audiences. The opportunity As a Financial Services Field Marketing Strategist, you will strategically position EY’s distinctive brand through a range of integrated marketing programs aimed at driving growth priorities and fostering engagement with clients and prospects within a geographic area. Success in this role will be the effective alignment of business priorities with regional strategic marketing programs targeting c-suite and senior executive audiences through events, sponsorships and campaigns. This includes creating and amplifying marketing programs that strengthen relationships, enhance brand preference and consideration, and ultimately help grow revenue; analyzing trends to provide insights back to markets and account teams; and driving outcomes through integration and teaming across the function. Your Key Responsibilities Develop a regional marketing strategy based on key growth priorities and high impact marketing programs. Serve as a go-to-market activator. Lead the development, deployment and execution of multi-channel campaigns across the geo market, and integrate digital marketing into local efforts Act as a collaborative connector by bringing the power of the EY brand to the local level Cultivate and maintain strong relationships with internal and external stakeholders Generate new tactics and fresh client experiences that position EY as a transformative and technology forward leader Engage in peer networks with other Field Marketing strategists to share knowledge, leading practices, and collaborate on cross-geo marketing efforts, when appropriate Track and report on marketing programs effectiveness through a data-driven lens Effectively manage multiple concurrent marketing campaigns and activations and respective timelines Work independently to resolve challenges while maintaining an active dialogue with leaders and stakeholders Skills And Attributes For Success Understands complex business issues, EY’s solutions, and buyer issues and agenda; can translate EY’s ability to solve client issues into marketing strategy and clear messaging Proficiency working in a global, highly matrixed enterprise, with the ability to navigate across Service Lines, Sectors, and functional areas to bring the best of EY to regional clients and streamline internal processes for overall organizational efficiency Experience managing regional events, sponsorships and marketing programs A solid understanding of the go-to-market and sales processes in a complex organization Intellectual curiosity about the work EY does, how we help our clients and the market factors affecting the firm and our clients Understanding of advanced marketing and communication principles Ability to analyze market trends and campaign metrics to shape strategy and measure ROI Experience working with Digital Marketing tools and CRM, including Marketo and Dynamics Proficiency with AI tools, including Copilot Possess the ability and confidence to professionally interact with c-suite leaders Ability to work independently, as well as in virtual teams Strong project management skills and proficiency at effectively managing multiple complex and time-sensitive projects Proven talent at building relationships and influencing without authority to produce results and outcomes Excellent written and verbal communication skills, including the ability to translate complex technical concepts into compelling marketing messages To qualify for the role, you must have Bachelor's degree, preferably with a marketing or communications major. An MBA is a plus. A minimum of 7-8 years of marketing and communications experience, with the financial services industry and/or professional services experience preferred. What We Offer You We offer a comprehensive compensation and benefits package where you’ll be rewarded based on your performance and recognized for the value you bring to the business. Join us in our team-led and leader-enabled hybrid model. Under our flexible vacation policy, you’ll decide how much vacation time you need based on your own personal circumstances. EY is committed to providing reasonable accommodation to qualified individuals with disabilities including veterans with disabilities. If you have a disability and either need assistance applying online or need to request an accommodation during any part of the application process, please call 1-800-EY-HELP3 or email the TSS at ssc.customersupport@ey.com. EY provides equal employment opportunities to applicants and employees without regard to race, color, religion, age, sex, sexual orientation, gender identity/expression, pregnancy, genetic information, national origin, protected veteran status, disability status, or any other legally protected basis.
#J-18808-Ljbffr
Location: Chicago, Austin, Houston, Dallas, San Antonio, Baton Rouge, Minneapolis, Kansas City, Milwaukee, Nashville, Saint Louis, New Orleans At EY, we’re all in to shape your future with confidence. We’ll help you succeed in a globally connected powerhouse of diverse teams and take your career wherever you want it to go. Join EY and help to build a better working world. Join our Brand, Marketing and Communications (BMC) team and you’ll directly support and promote our brand and reputation. Through events, sponsorships and campaigns, you’ll provide a wide range of marketing and communications services to internal and external audiences. The opportunity As a Financial Services Field Marketing Strategist, you will strategically position EY’s distinctive brand through a range of integrated marketing programs aimed at driving growth priorities and fostering engagement with clients and prospects within a geographic area. Success in this role will be the effective alignment of business priorities with regional strategic marketing programs targeting c-suite and senior executive audiences through events, sponsorships and campaigns. This includes creating and amplifying marketing programs that strengthen relationships, enhance brand preference and consideration, and ultimately help grow revenue; analyzing trends to provide insights back to markets and account teams; and driving outcomes through integration and teaming across the function. Your Key Responsibilities Develop a regional marketing strategy based on key growth priorities and high impact marketing programs. Serve as a go-to-market activator. Lead the development, deployment and execution of multi-channel campaigns across the geo market, and integrate digital marketing into local efforts Act as a collaborative connector by bringing the power of the EY brand to the local level Cultivate and maintain strong relationships with internal and external stakeholders Generate new tactics and fresh client experiences that position EY as a transformative and technology forward leader Engage in peer networks with other Field Marketing strategists to share knowledge, leading practices, and collaborate on cross-geo marketing efforts, when appropriate Track and report on marketing programs effectiveness through a data-driven lens Effectively manage multiple concurrent marketing campaigns and activations and respective timelines Work independently to resolve challenges while maintaining an active dialogue with leaders and stakeholders Skills And Attributes For Success Understands complex business issues, EY’s solutions, and buyer issues and agenda; can translate EY’s ability to solve client issues into marketing strategy and clear messaging Proficiency working in a global, highly matrixed enterprise, with the ability to navigate across Service Lines, Sectors, and functional areas to bring the best of EY to regional clients and streamline internal processes for overall organizational efficiency Experience managing regional events, sponsorships and marketing programs A solid understanding of the go-to-market and sales processes in a complex organization Intellectual curiosity about the work EY does, how we help our clients and the market factors affecting the firm and our clients Understanding of advanced marketing and communication principles Ability to analyze market trends and campaign metrics to shape strategy and measure ROI Experience working with Digital Marketing tools and CRM, including Marketo and Dynamics Proficiency with AI tools, including Copilot Possess the ability and confidence to professionally interact with c-suite leaders Ability to work independently, as well as in virtual teams Strong project management skills and proficiency at effectively managing multiple complex and time-sensitive projects Proven talent at building relationships and influencing without authority to produce results and outcomes Excellent written and verbal communication skills, including the ability to translate complex technical concepts into compelling marketing messages To qualify for the role, you must have Bachelor's degree, preferably with a marketing or communications major. An MBA is a plus. A minimum of 7-8 years of marketing and communications experience, with the financial services industry and/or professional services experience preferred. What We Offer You We offer a comprehensive compensation and benefits package where you’ll be rewarded based on your performance and recognized for the value you bring to the business. Join us in our team-led and leader-enabled hybrid model. Under our flexible vacation policy, you’ll decide how much vacation time you need based on your own personal circumstances. EY is committed to providing reasonable accommodation to qualified individuals with disabilities including veterans with disabilities. If you have a disability and either need assistance applying online or need to request an accommodation during any part of the application process, please call 1-800-EY-HELP3 or email the TSS at ssc.customersupport@ey.com. EY provides equal employment opportunities to applicants and employees without regard to race, color, religion, age, sex, sexual orientation, gender identity/expression, pregnancy, genetic information, national origin, protected veteran status, disability status, or any other legally protected basis.
#J-18808-Ljbffr