Four28 Marketing
Overview
Join to apply for the
Director of Client Performance
role at
Four28 Marketing
U.S.-Based (Kansas City Preferred, Hybrid Office)
$110,000 – $130,000 + Performance Bonuses
At Four28 Marketing, we help local service businesses—painters, roofers, HVAC, remodelers, and more—generate
booked jobs that grow their business.
We don’t just run campaigns; we deliver marketing that actually drives ROI.
We’re hiring a
Director of Client Performance
to lead this mission. This is a senior leadership role where you’ll take ownership of client outcomes, oversee our fulfillment team, and set the strategic direction across ads, SEO, funnels, and messaging.
This is
not
a technician role. While you may occasionally need to take a hands-on approach, your typical day-to-day tasks won’t involve building campaigns or writing copy on a daily basis. Instead, you’ll act as the
executive in charge of performance :
Diagnosing why accounts aren’t producing at the level they should.
Deciding which strategies to deploy and where to shift resources.
Coaching and directing team members so the work is aligned and effective.
Leading client conversations with confidence, building trust, and keeping retention high.
What You’ll Do Own Client Outcomes
Be accountable for client performance—measured by qualified leads and booked jobs.
Step in when campaigns underperform, identify the issue, and lead the fix (whether targeting, copy, funnel design, or tracking).
Lead Strategy & Client Conversations
Take the lead in client-facing strategy: you’ll be the one presenting the plan, explaining the “why,” and keeping clients confident in our approach.
Build strong rapport with business owners and decision makers — your leadership and communication are a key driver of client retention.
Motivate clients to stay engaged and follow through on their part (updating their CRMs, providing assets, closing leads, etc.).
Run quarterly performance reviews with account managers, ensuring clients leave with clear next steps and confidence in the partnership.
Coach & Align the Team
Lead and coach the SEO, paid media, copywriting, and design teams, ensuring their work is aligned to client goals.
Run weekly performance huddles to review results, set priorities, and remove roadblocks.
Maintain High Standards for Messaging
Ensure all campaign messaging is clear, compelling, and conversion-focused.
Review and approve key copy (ads, landing pages, websites, funnels) to make sure it speaks directly to the homeowner’s pain points and drives action.
Coach writers and team members on positioning and clarity so messaging continually improves.
Step in to refine messaging when needed, but your main role is to uphold the standard, not write everything yourself.
Systems, Tracking & Scalability
Build the frameworks, playbooks, and reporting structures that make performance scalable across dozens of clients.
Ensure proper tracking and attribution are in place across every channel — from ad clicks to booked jobs — so ROI is always clear and measurable.
Be relentlessly data-driven: you know how to spot performance issues early and which lever to pull to fix them.
If conversion rates drop, you know whether it’s targeting, funnel design, or messaging.
If SEO metrics lag, you know whether to adjust content, technicals, or GBP strategy.
Use metrics not just for reporting, but for directing the team and driving client outcomes.
What Success Looks Like
Clients consistently hit their qualified lead and booked job goals month after month.
Every account has a documented performance strategy, KPIs, and review process that the team follows.
Client churn drops significantly, while satisfaction and retention improve.
Internal teams are accountable, aligned, and continually improving performance standards.
The agency scales its client base confidently — more clients, same (or better) results.
Who We’re Looking For
Minimum 7 years in digital marketing with a proven track record
generating leads for local home service businesses (painting, roofing, HVAC, remodeling, etc.)
— this is non-negotiable.
Proven ability to lead teams — holding people accountable while motivating them to raise performance.
Confident leading client-facing strategy and performance calls, building rapport and trust.
Analytical mindset — able to spot exactly why a campaign is underperforming and lead the right fix.
Strong conversion-focused copy instincts — you don’t have to write it all, but you know when messaging will (or won’t) convert and can coach others to get it right.
U.S.-based, available 9–5 CST (Kansas City preferred for hybrid work).
What We Offer
Salary:
$110,000 – $130,000 base + performance bonus
Remote-Friendly (U.S.-based) — we welcome top talent anywhere in the country
Hybrid option at our Overland Park, KS office if you’re local (we’d love in-person collaboration, but it’s not required)
Health & Wellness Support
– We provide a
$400/month health stipend (via ICHRA or direct reimbursement)
so you can choose the health coverage that works best for you and your family
Strategic Ownership – You’ll lead client performance and shape how we deliver results
Collaborative Team – Work with a sharp, agile group focused on doing great work
Required details
Seniority level: Director
Employment type: Full-time
Job function: Research, Analyst, and Information Technology
Industries: Marketing Services
#J-18808-Ljbffr
Director of Client Performance
role at
Four28 Marketing
U.S.-Based (Kansas City Preferred, Hybrid Office)
$110,000 – $130,000 + Performance Bonuses
At Four28 Marketing, we help local service businesses—painters, roofers, HVAC, remodelers, and more—generate
booked jobs that grow their business.
We don’t just run campaigns; we deliver marketing that actually drives ROI.
We’re hiring a
Director of Client Performance
to lead this mission. This is a senior leadership role where you’ll take ownership of client outcomes, oversee our fulfillment team, and set the strategic direction across ads, SEO, funnels, and messaging.
This is
not
a technician role. While you may occasionally need to take a hands-on approach, your typical day-to-day tasks won’t involve building campaigns or writing copy on a daily basis. Instead, you’ll act as the
executive in charge of performance :
Diagnosing why accounts aren’t producing at the level they should.
Deciding which strategies to deploy and where to shift resources.
Coaching and directing team members so the work is aligned and effective.
Leading client conversations with confidence, building trust, and keeping retention high.
What You’ll Do Own Client Outcomes
Be accountable for client performance—measured by qualified leads and booked jobs.
Step in when campaigns underperform, identify the issue, and lead the fix (whether targeting, copy, funnel design, or tracking).
Lead Strategy & Client Conversations
Take the lead in client-facing strategy: you’ll be the one presenting the plan, explaining the “why,” and keeping clients confident in our approach.
Build strong rapport with business owners and decision makers — your leadership and communication are a key driver of client retention.
Motivate clients to stay engaged and follow through on their part (updating their CRMs, providing assets, closing leads, etc.).
Run quarterly performance reviews with account managers, ensuring clients leave with clear next steps and confidence in the partnership.
Coach & Align the Team
Lead and coach the SEO, paid media, copywriting, and design teams, ensuring their work is aligned to client goals.
Run weekly performance huddles to review results, set priorities, and remove roadblocks.
Maintain High Standards for Messaging
Ensure all campaign messaging is clear, compelling, and conversion-focused.
Review and approve key copy (ads, landing pages, websites, funnels) to make sure it speaks directly to the homeowner’s pain points and drives action.
Coach writers and team members on positioning and clarity so messaging continually improves.
Step in to refine messaging when needed, but your main role is to uphold the standard, not write everything yourself.
Systems, Tracking & Scalability
Build the frameworks, playbooks, and reporting structures that make performance scalable across dozens of clients.
Ensure proper tracking and attribution are in place across every channel — from ad clicks to booked jobs — so ROI is always clear and measurable.
Be relentlessly data-driven: you know how to spot performance issues early and which lever to pull to fix them.
If conversion rates drop, you know whether it’s targeting, funnel design, or messaging.
If SEO metrics lag, you know whether to adjust content, technicals, or GBP strategy.
Use metrics not just for reporting, but for directing the team and driving client outcomes.
What Success Looks Like
Clients consistently hit their qualified lead and booked job goals month after month.
Every account has a documented performance strategy, KPIs, and review process that the team follows.
Client churn drops significantly, while satisfaction and retention improve.
Internal teams are accountable, aligned, and continually improving performance standards.
The agency scales its client base confidently — more clients, same (or better) results.
Who We’re Looking For
Minimum 7 years in digital marketing with a proven track record
generating leads for local home service businesses (painting, roofing, HVAC, remodeling, etc.)
— this is non-negotiable.
Proven ability to lead teams — holding people accountable while motivating them to raise performance.
Confident leading client-facing strategy and performance calls, building rapport and trust.
Analytical mindset — able to spot exactly why a campaign is underperforming and lead the right fix.
Strong conversion-focused copy instincts — you don’t have to write it all, but you know when messaging will (or won’t) convert and can coach others to get it right.
U.S.-based, available 9–5 CST (Kansas City preferred for hybrid work).
What We Offer
Salary:
$110,000 – $130,000 base + performance bonus
Remote-Friendly (U.S.-based) — we welcome top talent anywhere in the country
Hybrid option at our Overland Park, KS office if you’re local (we’d love in-person collaboration, but it’s not required)
Health & Wellness Support
– We provide a
$400/month health stipend (via ICHRA or direct reimbursement)
so you can choose the health coverage that works best for you and your family
Strategic Ownership – You’ll lead client performance and shape how we deliver results
Collaborative Team – Work with a sharp, agile group focused on doing great work
Required details
Seniority level: Director
Employment type: Full-time
Job function: Research, Analyst, and Information Technology
Industries: Marketing Services
#J-18808-Ljbffr