Genmab A/S
Senior Manager, CRM Platform Architecture & Innovation (Veeva / Salesforce)
Genmab A/S, Princeton, New Jersey, us, 08543
Position Summary
Genmab is seeking a dynamic and experienced
Senior Manager, Veeva CRM / Salesforce Developer & Admin
to join our growing Data, Digital & AI (DD&AI) organization. Genmab is transitioning to a hub-and-spoke commercialization model and seeking a seasoned Senior Manager, Veeva / Salesforce CRM Developer & Admin to design and govern the framework that empowers business “spokes” via a centralized platform “hub.” Sitting at the intersection of technology, business, and patient impact, you will be the strategic—and hands-on—guardian of Genmab’s CRM and allied commercialization platforms, ensuring field and home-office teams deliver remarkable experiences to healthcare professionals (HCPs) and patients.
You will serve as the
technical and strategic owner
of Genmab’s CRM platform—crafting and executing a bold, forward-thinking roadmap. You will ensure our platforms are scalable, compliant, integrated, and insights-driven to support both field operations and internal teams across global markets.
This role is based out of our Princeton office and requires you to be on site 60% of the time.
Core Duties
Own the end-to-end technical architecture for Veeva CRM (Online/iRep/Engage) and multi-cloud Salesforce Life Science Cloud.
Produce and maintain a living solution blueprint covering data models, integration patterns (API-first, event-driven), security controls, and GxP/21 CFR Part 11 compliance.
Align architecture with downstream data-platforms (Snowflake, Reltio MDM, AWS) and enterprise identity management systems.
Lead configuration of Veeva modules (Account Management, Call Reporting, CLM, Events Management, Approved Emails, Surveys, Medical Inquiry) and Salesforce features (Flows, Declarative Sharing, Apex).
Templatized Configuration using Copado for Veeva CRM to ensure repeatable deployments across regions.
Drive hands-on
custom development : Apex services, Lightning Web Components, Platform Events, Visualforce, Veeva MyInsights dashboards, and integration micro-services.
Enforce clean code practices and maintain ≥ 85 % automated test coverage.
Design and operate CI/CD pipelines (GitLab CI, SFDX, Copado, Tricentis/Tosca) for version-controlled, GxP-validated releases across Sandboxes, SIT, UAT, and Production.
Orchestrate deployments and rollback strategies; champion DevSecOps and Infrastructure-as-Code for middleware (Informatica).
Own the multi-year CRM vision and roadmap, aligning with DD&AI strategy.
Drive platform governance, standardization, and best practices across global markets.
Translate complex business requirements into scalable technical solutions.
Partner with Commercial, Medical Affairs, and Data teams to surface insights and streamline field workflows.
Mentor and lead a diverse, high-performing team of admins, developers, and analysts.
Manage budgets, cost-benefit analyses, and platform KPIs to demonstrate value.
Scout, prototype, and operationalize emerging technologies—generative-AI, predictive analytics, conversational bots—across Salesforce and Veeva to elevate HCP engagement and field productivity.
Lead rapid proof-of-concepts (≤ 12 weeks) with Data Science teams to test use-cases such as AI call-note summarization, smart segmentation, and next-best-action recommendations.
Establish an innovation backlog and governance model to funnel successful pilots into the main CI/CD release train while ensuring privacy, ethical-AI, and GxP compliance.
Required Qualifications
Experience:
8+ years overall in CRM; 3+ years as a Salesforce/Veeva admin–developer in life-sciences (pharma/biotech) commercial & medical domains.
Education:
Bachelor’s in computer science, Engineering, or related field (Master’s preferred).
Certifications:
Salesforce Administrator or Developer (mandatory); Veeva CRM Admin or equivalent (preferred).
Technical Expertise:
Advanced configuration/development (Apex, Flows, Visualforce, LWC, Triggers); proven leadership of multi-cloud Salesforce implementations; DevSecOps & CI/CD (SFDX, GitLab) and automated testing frameworks (Copado, Tricentis); API-first integration design with middleware and data ecosystems.
Domain Knowledge:
Life Science Commercial and Medical Operations for US and EU and Japan; Oncology launch and EU commercial experience desirable; deep understanding of 21 CFR Part 11, GDPR, Sunshine/Open Payments.
Soft Skills:
Exceptional leadership, stakeholder-management, and negotiation abilities.
Preferred Skills & Attributes:
Master’s degree in Computer Science or Information Systems; familiarity with GxP compliance and European data-privacy regulations; track record of improving field productivity, data quality, and customer insight; strong financial acumen; comfortable operating in global, customer-facing environments with diverse stakeholders.
Compensation and Benefits For US based candidates, the proposed salary band for this position is $131,440.00 — $197,160.00. The actual salary offer will consider a wide range of factors. Some positions are eligible for additional compensation, such as discretionary bonuses and long-term incentives.
When you join Genmab, you’ll be part of a culture that supports wellness. Within the first year, U.S. employees are eligible for:
401(k) Plan:
100% match on the first 6% of contributions
Health Benefits:
Two medical plan options (including HDHP with HSA), dental, and vision
Voluntary Plans:
Critical illness, accident, and hospital indemnity
Time Off:
Paid vacation, sick leave, holidays, and 12 weeks of discretionary paid parental leave
Support Resources:
Access to backup care, family support programs, financial tools, and emotional well-being support
Additional Perks:
Commuter benefits, tuition reimbursement, and a Lifestyle Spending Account
About You
You are genuinely passionate about our purpose
You bring precision and excellence to all that you do
You believe in our rooted-in-science approach to problem-solving
You are a generous collaborator who can work in teams
You take pride in enabling the best work of others on the team
You can grapple with the unknown and be innovative
You have experience working in a fast-growing, dynamic company (or a strong desire to)
You work hard and are not afraid to have a little fun while you do so!
Locations Genmab maximizes the efficiency of an agile working environment to benefit employee work-life balance. Offices are open, community-based spaces, with opportunities to work remotely while staying connected to our labs and teams.
About Genmab Genmab is an international biotechnology company focused on improving patients’ lives through innovative antibody therapeutics. Our team has developed next-generation antibody platforms and data-driven approaches. By 2030, Genmab’s vision is to transform the lives of people with cancer and other serious diseases with Knock-Your-Socks-Off (KYSO) antibody medicines.
Headquartered in Copenhagen, Denmark, Genmab has an international presence across North America, Europe and Asia Pacific. For more information, visit Genmab.com. Follow us on LinkedIn and X. Genmab is committed to protecting your personal data and privacy. See our privacy policy and Job Applicant Privacy Notice for handling your data in connection with your application.
Please note that for applicants in the Netherlands, Genmab may offer a fixed-term contract for one year with potential renewal after the term based on conditions.
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Senior Manager, Veeva CRM / Salesforce Developer & Admin
to join our growing Data, Digital & AI (DD&AI) organization. Genmab is transitioning to a hub-and-spoke commercialization model and seeking a seasoned Senior Manager, Veeva / Salesforce CRM Developer & Admin to design and govern the framework that empowers business “spokes” via a centralized platform “hub.” Sitting at the intersection of technology, business, and patient impact, you will be the strategic—and hands-on—guardian of Genmab’s CRM and allied commercialization platforms, ensuring field and home-office teams deliver remarkable experiences to healthcare professionals (HCPs) and patients.
You will serve as the
technical and strategic owner
of Genmab’s CRM platform—crafting and executing a bold, forward-thinking roadmap. You will ensure our platforms are scalable, compliant, integrated, and insights-driven to support both field operations and internal teams across global markets.
This role is based out of our Princeton office and requires you to be on site 60% of the time.
Core Duties
Own the end-to-end technical architecture for Veeva CRM (Online/iRep/Engage) and multi-cloud Salesforce Life Science Cloud.
Produce and maintain a living solution blueprint covering data models, integration patterns (API-first, event-driven), security controls, and GxP/21 CFR Part 11 compliance.
Align architecture with downstream data-platforms (Snowflake, Reltio MDM, AWS) and enterprise identity management systems.
Lead configuration of Veeva modules (Account Management, Call Reporting, CLM, Events Management, Approved Emails, Surveys, Medical Inquiry) and Salesforce features (Flows, Declarative Sharing, Apex).
Templatized Configuration using Copado for Veeva CRM to ensure repeatable deployments across regions.
Drive hands-on
custom development : Apex services, Lightning Web Components, Platform Events, Visualforce, Veeva MyInsights dashboards, and integration micro-services.
Enforce clean code practices and maintain ≥ 85 % automated test coverage.
Design and operate CI/CD pipelines (GitLab CI, SFDX, Copado, Tricentis/Tosca) for version-controlled, GxP-validated releases across Sandboxes, SIT, UAT, and Production.
Orchestrate deployments and rollback strategies; champion DevSecOps and Infrastructure-as-Code for middleware (Informatica).
Own the multi-year CRM vision and roadmap, aligning with DD&AI strategy.
Drive platform governance, standardization, and best practices across global markets.
Translate complex business requirements into scalable technical solutions.
Partner with Commercial, Medical Affairs, and Data teams to surface insights and streamline field workflows.
Mentor and lead a diverse, high-performing team of admins, developers, and analysts.
Manage budgets, cost-benefit analyses, and platform KPIs to demonstrate value.
Scout, prototype, and operationalize emerging technologies—generative-AI, predictive analytics, conversational bots—across Salesforce and Veeva to elevate HCP engagement and field productivity.
Lead rapid proof-of-concepts (≤ 12 weeks) with Data Science teams to test use-cases such as AI call-note summarization, smart segmentation, and next-best-action recommendations.
Establish an innovation backlog and governance model to funnel successful pilots into the main CI/CD release train while ensuring privacy, ethical-AI, and GxP compliance.
Required Qualifications
Experience:
8+ years overall in CRM; 3+ years as a Salesforce/Veeva admin–developer in life-sciences (pharma/biotech) commercial & medical domains.
Education:
Bachelor’s in computer science, Engineering, or related field (Master’s preferred).
Certifications:
Salesforce Administrator or Developer (mandatory); Veeva CRM Admin or equivalent (preferred).
Technical Expertise:
Advanced configuration/development (Apex, Flows, Visualforce, LWC, Triggers); proven leadership of multi-cloud Salesforce implementations; DevSecOps & CI/CD (SFDX, GitLab) and automated testing frameworks (Copado, Tricentis); API-first integration design with middleware and data ecosystems.
Domain Knowledge:
Life Science Commercial and Medical Operations for US and EU and Japan; Oncology launch and EU commercial experience desirable; deep understanding of 21 CFR Part 11, GDPR, Sunshine/Open Payments.
Soft Skills:
Exceptional leadership, stakeholder-management, and negotiation abilities.
Preferred Skills & Attributes:
Master’s degree in Computer Science or Information Systems; familiarity with GxP compliance and European data-privacy regulations; track record of improving field productivity, data quality, and customer insight; strong financial acumen; comfortable operating in global, customer-facing environments with diverse stakeholders.
Compensation and Benefits For US based candidates, the proposed salary band for this position is $131,440.00 — $197,160.00. The actual salary offer will consider a wide range of factors. Some positions are eligible for additional compensation, such as discretionary bonuses and long-term incentives.
When you join Genmab, you’ll be part of a culture that supports wellness. Within the first year, U.S. employees are eligible for:
401(k) Plan:
100% match on the first 6% of contributions
Health Benefits:
Two medical plan options (including HDHP with HSA), dental, and vision
Voluntary Plans:
Critical illness, accident, and hospital indemnity
Time Off:
Paid vacation, sick leave, holidays, and 12 weeks of discretionary paid parental leave
Support Resources:
Access to backup care, family support programs, financial tools, and emotional well-being support
Additional Perks:
Commuter benefits, tuition reimbursement, and a Lifestyle Spending Account
About You
You are genuinely passionate about our purpose
You bring precision and excellence to all that you do
You believe in our rooted-in-science approach to problem-solving
You are a generous collaborator who can work in teams
You take pride in enabling the best work of others on the team
You can grapple with the unknown and be innovative
You have experience working in a fast-growing, dynamic company (or a strong desire to)
You work hard and are not afraid to have a little fun while you do so!
Locations Genmab maximizes the efficiency of an agile working environment to benefit employee work-life balance. Offices are open, community-based spaces, with opportunities to work remotely while staying connected to our labs and teams.
About Genmab Genmab is an international biotechnology company focused on improving patients’ lives through innovative antibody therapeutics. Our team has developed next-generation antibody platforms and data-driven approaches. By 2030, Genmab’s vision is to transform the lives of people with cancer and other serious diseases with Knock-Your-Socks-Off (KYSO) antibody medicines.
Headquartered in Copenhagen, Denmark, Genmab has an international presence across North America, Europe and Asia Pacific. For more information, visit Genmab.com. Follow us on LinkedIn and X. Genmab is committed to protecting your personal data and privacy. See our privacy policy and Job Applicant Privacy Notice for handling your data in connection with your application.
Please note that for applicants in the Netherlands, Genmab may offer a fixed-term contract for one year with potential renewal after the term based on conditions.
#J-18808-Ljbffr