Rodan + Fields
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Manager, Social Media Marketing
role at
Rodan + Fields
Overview Rodan + Fields is seeking a strategic and creative Social Media Manager to own and elevate the brand’s organic social presence across social channels. This role will be responsible for driving strategy, content creation, community management and reporting across all organic social channels. The ideal candidate is a results-driven, proactive self-starter who thrives in a fast-paced environment, understands social-first storytelling and is passionate about building authentic brand love through social. They will bring fresh ideas, identify opportunities to innovate and consistently push R+F’s organic presence to the next level. This role is highly cross-functional and will play a critical role in shaping how Rodan + Fields shows up on social to inspire, engage and connect with consumers.
Key Responsibilities
Own and lead the organic social media strategy across Instagram, TikTok and Facebook, ensuring alignment with brand priorities, campaigns and launches.
Lead and manage the social agency relationship, holding them accountable to scope of work, KPIs, timelines and brand excellence.
Work with the social agency to manage and execute day-to-day social planning, editorial calendar, content briefing, copy direction, approvals and publishing.
Lead photoshoots and content creation from strategy through execution, ensuring assets are social-first, on-brand and engaging.
Identify trends, cultural moments and platform innovations to drive relevance and engagement.
Manage personalities (brand spokespersons or influencer partners) and any specific owned social activations e.g., Lives.
Collaborate with brand marketing, creative, PR and influencer teams to deliver cohesive storytelling across key brand milestones and activations.
Community Management + Advocacy
Oversee community management, including monitoring, engaging and responding to comments/messages in a brand-right voice.
Develop and implement strategies to deepen community connections and foster meaningful advocacy.
Amplify user-generated content and elevate consumer voices to strengthen brand love.
Monitor conversations to identify reputational risks and opportunities to proactively join cultural conversations.
Analytics + Performance
Define and track KPIs to measure success across reach, engagement, sentiment, growth and share of voice.
Work with agency to build and maintain reporting dashboards, translating performance data into actionable insights.
Conduct competitive benchmarking and social listening to identify whitespace opportunities.
Continuously optimize strategy and execution to meet and exceed KPIs.
Leadership + Collaboration
Collaborate closely with cross-functional partners to ensure social strategy aligns with brand and business goals.
Act as an internal social media expert and thought leader, sharing best practices and emerging trends with stakeholders.
Potential to mentor or manage a junior team member as the social team evolves.
Qualifications
Bachelor's Degree and a minimum of 8 years of related experience; or a Master’s degree with 5 years experience; or a PhD with 3 years experience; or equivalent experience.
Experience managing organic social channels for a consumer brand, ideally in beauty, wellness or lifestyle.
Proven track record of growing engagement, reach and brand affinity through social.
Experience leading photoshoots and content creation from concept through delivery.
Strong understanding of platform best practices and cultural/social trends across all social platforms (Facebook, Instagram, TikTok, YouTube, etc.).
Skilled in analytics, with experience using social media management tools and Google Analytics.
Exceptional copywriting, storytelling and communication skills with a keen eye for detail.
Highly collaborative, proactive and solutions-oriented, with the ability to thrive in a fast-moving environment.
Diversity & Benefits Rodan + Fields is an equal opportunity employer that champions diversity, inclusion, and equality for all. We welcome employees to be their true, authentic selves, without exception and believe individual differences add value to our team.
Annual bonus opportunity
Paid company holidays
Accrued paid vacation time
Paid time off for maternity and parental leave
Paid time off for volunteering
Comprehensive health coverage including medical, dental, and vision
Company contribution to personal Health Savings Account
Retirement savings plans with company matching
Monthly allotment ofRodan + Fields products
Fitness reimbursement
Tuition reimbursement
Employee Assistance Program (EAP)
Salary Salary Range: $89,600 - $145,000
The pay range represents the low and high end of the salary range we reasonably expect to pay for this position at the time of posting. The range may be modified in the future. Pay is based on location, experience, education, skills, qualifications, performance, and business needs.
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Manager, Social Media Marketing
role at
Rodan + Fields
Overview Rodan + Fields is seeking a strategic and creative Social Media Manager to own and elevate the brand’s organic social presence across social channels. This role will be responsible for driving strategy, content creation, community management and reporting across all organic social channels. The ideal candidate is a results-driven, proactive self-starter who thrives in a fast-paced environment, understands social-first storytelling and is passionate about building authentic brand love through social. They will bring fresh ideas, identify opportunities to innovate and consistently push R+F’s organic presence to the next level. This role is highly cross-functional and will play a critical role in shaping how Rodan + Fields shows up on social to inspire, engage and connect with consumers.
Key Responsibilities
Own and lead the organic social media strategy across Instagram, TikTok and Facebook, ensuring alignment with brand priorities, campaigns and launches.
Lead and manage the social agency relationship, holding them accountable to scope of work, KPIs, timelines and brand excellence.
Work with the social agency to manage and execute day-to-day social planning, editorial calendar, content briefing, copy direction, approvals and publishing.
Lead photoshoots and content creation from strategy through execution, ensuring assets are social-first, on-brand and engaging.
Identify trends, cultural moments and platform innovations to drive relevance and engagement.
Manage personalities (brand spokespersons or influencer partners) and any specific owned social activations e.g., Lives.
Collaborate with brand marketing, creative, PR and influencer teams to deliver cohesive storytelling across key brand milestones and activations.
Community Management + Advocacy
Oversee community management, including monitoring, engaging and responding to comments/messages in a brand-right voice.
Develop and implement strategies to deepen community connections and foster meaningful advocacy.
Amplify user-generated content and elevate consumer voices to strengthen brand love.
Monitor conversations to identify reputational risks and opportunities to proactively join cultural conversations.
Analytics + Performance
Define and track KPIs to measure success across reach, engagement, sentiment, growth and share of voice.
Work with agency to build and maintain reporting dashboards, translating performance data into actionable insights.
Conduct competitive benchmarking and social listening to identify whitespace opportunities.
Continuously optimize strategy and execution to meet and exceed KPIs.
Leadership + Collaboration
Collaborate closely with cross-functional partners to ensure social strategy aligns with brand and business goals.
Act as an internal social media expert and thought leader, sharing best practices and emerging trends with stakeholders.
Potential to mentor or manage a junior team member as the social team evolves.
Qualifications
Bachelor's Degree and a minimum of 8 years of related experience; or a Master’s degree with 5 years experience; or a PhD with 3 years experience; or equivalent experience.
Experience managing organic social channels for a consumer brand, ideally in beauty, wellness or lifestyle.
Proven track record of growing engagement, reach and brand affinity through social.
Experience leading photoshoots and content creation from concept through delivery.
Strong understanding of platform best practices and cultural/social trends across all social platforms (Facebook, Instagram, TikTok, YouTube, etc.).
Skilled in analytics, with experience using social media management tools and Google Analytics.
Exceptional copywriting, storytelling and communication skills with a keen eye for detail.
Highly collaborative, proactive and solutions-oriented, with the ability to thrive in a fast-moving environment.
Diversity & Benefits Rodan + Fields is an equal opportunity employer that champions diversity, inclusion, and equality for all. We welcome employees to be their true, authentic selves, without exception and believe individual differences add value to our team.
Annual bonus opportunity
Paid company holidays
Accrued paid vacation time
Paid time off for maternity and parental leave
Paid time off for volunteering
Comprehensive health coverage including medical, dental, and vision
Company contribution to personal Health Savings Account
Retirement savings plans with company matching
Monthly allotment ofRodan + Fields products
Fitness reimbursement
Tuition reimbursement
Employee Assistance Program (EAP)
Salary Salary Range: $89,600 - $145,000
The pay range represents the low and high end of the salary range we reasonably expect to pay for this position at the time of posting. The range may be modified in the future. Pay is based on location, experience, education, skills, qualifications, performance, and business needs.
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