TELUS Digital
Overview
Welcome to TELUS Digital — where innovation drives impact at a global scale. TELUS Digital is an award-winning digital product consultancy and the digital division of TELUS, one of Canada’s largest telecommunications providers. We design and deliver transformative customer experiences through cutting-edge technology, agile thinking, and a people-first culture. In January 2023, TELUS Digital acquired WillowTree, creating a combined firm with service offerings spanning Customer Experience and Digital Solutions. Our global team, across North America, South America, Central America, Europe, and APAC, offers end-to-end expertise across eight core service areas: Digital Product Consulting, Digital Marketing Services, Data & AI, Strategy Consulting, Business Operations Modernization, Enterprise Applications, Cloud Engineering, and QA & Test Engineering. From mobile apps and websites to voice UI, chatbots, AI, customer service, and in-store solutions, TELUS Digital enables seamless, trusted, and digitally powered experiences backed by the scale of our parent company. Location & Flexibility Our Growth Marketing Manager (Adobe) is part of the Digital Marketing team at TELUS Digital. This role can be worked from a hybrid office location (Charlottesville, VA; Durham, NC; Columbus, OH; Boston, MA) or remotely within the U.S. The Opportunity As a Growth Marketing Manager, you will leverage your expertise in Adobe Experience Platform applications (AEP, CDP, AJO, CJA) and Adobe Campaign to lead complex business/technical integrations and impact our clients’ products through data-driven decisions. You’ll ensure our clients successfully adopt and leverage Adobe technologies as we launch their digital marketing campaigns.
Responsibilities
Lead complex strategy and execution projects across client apps and MarTech tools, including Braze, Marketo, Segment, mParticle, Branch, Appsflyer, Amplitude, Salesforce Marketing Cloud, and Punchh. Working experience with Adobe Experience Platform (AEP) and Adobe Journey Optimizer (AJO), or Adobe Campaign, is required. Drive ongoing client success and satisfaction by determining the scope of engagements and communicating with stakeholders. Coach project teams and mentor the Growth team to ensure client success, emphasizing Adobe Experience Platform applications. Lead discovery engagements to understand client goals and determine optimal marketing tech stacks focusing on Adobe products. Train clients on their marketing technology stack and advise on best practices for optimization and scaling. Lead ongoing marketing service engagements with campaigns, analytics, and data reporting to demonstrate ROI. Provide feedback to internal teams on creative assets and content development. Resolve a range of customer inquiries related to Adobe Experience Platform applications. Develop and launch multi-channel marketing strategies to improve engagement, conversion, and retention using Adobe tools. Collaborate with technology vendors to develop customized marketing solutions focused on Adobe technologies. Analyze marketing performance by audience segment and optimize customer experience using Adobe data insights. Travel to client offices as needed.
Qualifications
3+ years of professional experience in a client-facing marketing strategy role with extensive experience in Adobe Experience Platform applications (AEP, CDP, AJO, CJA). Proficiency in deploying campaigns in customer engagement platforms. Experience leading multi-phase projects with diverse stakeholders, particularly involving Adobe Experience Platform applications. Experience leading diverse cross-functional teams and mentoring team members. Excellent written and verbal communication skills. Proficient in HTML/CSS for emails, landing pages, content cards, and in-app messages. Experience planning and deploying integrated digital marketing campaigns to drive acquisition, retention, or customer lifetime value using AEP. Extensive knowledge of data-driven marketing practices: audience segmentation, personalization, retargeting, exclusions, etc., with a focus on AEP. Ability to present complex ideas clearly to clients and team members; empathetic to client needs and capable of problem-solving regarding AEP applications.
Equal Opportunity Employer
At TELUS Digital, we are proud to be an equal opportunity employer and are committed to creating a diverse and inclusive workplace. All aspects of employment, including the decision to hire and promote, are based on qualifications, merits, competence, and performance without regard to characteristics related to diversity.
What We’ll Offer
In addition to a great culture and opportunities for growth, this position offers the following benefits: Healthcare benefits - Medical, Vision, Dental (including option for 100% coverage of individual employee medical premiums) Life & Disability Insurance 401K matching Flexible paid time off and paid company holidays Parental Leave Employee Assistance Program (EAP) And more! Compensation reflects factors including skill set, experience, and market trends; TELUS Digital conducts regular compensation audits for pay equity. USA Pay Range: $95,000 — $127,000 USD
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Welcome to TELUS Digital — where innovation drives impact at a global scale. TELUS Digital is an award-winning digital product consultancy and the digital division of TELUS, one of Canada’s largest telecommunications providers. We design and deliver transformative customer experiences through cutting-edge technology, agile thinking, and a people-first culture. In January 2023, TELUS Digital acquired WillowTree, creating a combined firm with service offerings spanning Customer Experience and Digital Solutions. Our global team, across North America, South America, Central America, Europe, and APAC, offers end-to-end expertise across eight core service areas: Digital Product Consulting, Digital Marketing Services, Data & AI, Strategy Consulting, Business Operations Modernization, Enterprise Applications, Cloud Engineering, and QA & Test Engineering. From mobile apps and websites to voice UI, chatbots, AI, customer service, and in-store solutions, TELUS Digital enables seamless, trusted, and digitally powered experiences backed by the scale of our parent company. Location & Flexibility Our Growth Marketing Manager (Adobe) is part of the Digital Marketing team at TELUS Digital. This role can be worked from a hybrid office location (Charlottesville, VA; Durham, NC; Columbus, OH; Boston, MA) or remotely within the U.S. The Opportunity As a Growth Marketing Manager, you will leverage your expertise in Adobe Experience Platform applications (AEP, CDP, AJO, CJA) and Adobe Campaign to lead complex business/technical integrations and impact our clients’ products through data-driven decisions. You’ll ensure our clients successfully adopt and leverage Adobe technologies as we launch their digital marketing campaigns.
Responsibilities
Lead complex strategy and execution projects across client apps and MarTech tools, including Braze, Marketo, Segment, mParticle, Branch, Appsflyer, Amplitude, Salesforce Marketing Cloud, and Punchh. Working experience with Adobe Experience Platform (AEP) and Adobe Journey Optimizer (AJO), or Adobe Campaign, is required. Drive ongoing client success and satisfaction by determining the scope of engagements and communicating with stakeholders. Coach project teams and mentor the Growth team to ensure client success, emphasizing Adobe Experience Platform applications. Lead discovery engagements to understand client goals and determine optimal marketing tech stacks focusing on Adobe products. Train clients on their marketing technology stack and advise on best practices for optimization and scaling. Lead ongoing marketing service engagements with campaigns, analytics, and data reporting to demonstrate ROI. Provide feedback to internal teams on creative assets and content development. Resolve a range of customer inquiries related to Adobe Experience Platform applications. Develop and launch multi-channel marketing strategies to improve engagement, conversion, and retention using Adobe tools. Collaborate with technology vendors to develop customized marketing solutions focused on Adobe technologies. Analyze marketing performance by audience segment and optimize customer experience using Adobe data insights. Travel to client offices as needed.
Qualifications
3+ years of professional experience in a client-facing marketing strategy role with extensive experience in Adobe Experience Platform applications (AEP, CDP, AJO, CJA). Proficiency in deploying campaigns in customer engagement platforms. Experience leading multi-phase projects with diverse stakeholders, particularly involving Adobe Experience Platform applications. Experience leading diverse cross-functional teams and mentoring team members. Excellent written and verbal communication skills. Proficient in HTML/CSS for emails, landing pages, content cards, and in-app messages. Experience planning and deploying integrated digital marketing campaigns to drive acquisition, retention, or customer lifetime value using AEP. Extensive knowledge of data-driven marketing practices: audience segmentation, personalization, retargeting, exclusions, etc., with a focus on AEP. Ability to present complex ideas clearly to clients and team members; empathetic to client needs and capable of problem-solving regarding AEP applications.
Equal Opportunity Employer
At TELUS Digital, we are proud to be an equal opportunity employer and are committed to creating a diverse and inclusive workplace. All aspects of employment, including the decision to hire and promote, are based on qualifications, merits, competence, and performance without regard to characteristics related to diversity.
What We’ll Offer
In addition to a great culture and opportunities for growth, this position offers the following benefits: Healthcare benefits - Medical, Vision, Dental (including option for 100% coverage of individual employee medical premiums) Life & Disability Insurance 401K matching Flexible paid time off and paid company holidays Parental Leave Employee Assistance Program (EAP) And more! Compensation reflects factors including skill set, experience, and market trends; TELUS Digital conducts regular compensation audits for pay equity. USA Pay Range: $95,000 — $127,000 USD
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