Senior Marketing Manager, Web Strategy & Experience

Join Axon and be a Force for Good. At Axon, we’re on a mission to Protect Life. We’re explorers, pursuing society’s most critical safety and justice issues with our ecosystem of devices and cloud software. Like our products, we work better together. We connect with candor and care, seeking out diverse perspectives from our customers, communities and each other. Life at Axon is fast-paced, challenging and meaningful. Here, you’ll take ownership and drive real change. Constantly grow as you work hard for a mission that matters at a company where you matter. Your Impact As Senior Manager, Web Strategy & Experience, you will be the strategic and operational owner of Axon.com — one of our most visible and important marketing assets. You’ll lead the roadmap, performance, and user experience of the website, ensuring it reflects Axon’s bold brand, supports our growing product portfolio, and converts the right audiences across public safety, enterprise, and international markets. You’ll partner across Brand, Growth, Product Marketing, and Web Engineering to elevate how we think about the site as a platform. This is a high-accountability, high-impact role for a systems thinker who can zoom between strategy, UX, content, and analytics to make our site work harder and smarter. What You’ll Do Own the strategy, roadmap, and performance of Axon.com Continue to build and optimize Axon.com to be a powerful lead-generation machine for all business segments Develop and lead CRO and testing programs for the website and campaign landing pages Manage site structure, UX, content strategy, and page optimization across all products and regions Collaborate with Brand and Product Marketing to ensure accurate, bold, and accessible storytelling Partner with Web Engineering, UX Design, and external agencies to scope and launch improvements Lead SEO strategy and ensure technical SEO best practices are followed Develop and manage the process for web requests, intake, prioritization, and approvals Report regularly on traffic, engagement, and conversion metrics and recommend enhancements Establish scalable governance frameworks and content QA across site stakeholders Supervise content and site updates in CMS (e.g., Storyblok or similar) Manage a growing web team and partner with cross-functional teams on their web presence What You Bring 10+ years of experience in web strategy, website management, digital marketing, or UX Proven experience owning complex B2B or multi-audience websites Experience leading large-scale web projects and cross-functional web teams Strong understanding of web UX principles, SEO, accessibility, and performance optimization Comfortable working in and managing a modern CMS Familiarity with marketing funnel analytics, conversion rate optimization, and A/B testing Experience collaborating with technical teams on roadmap and web tooling Bonus: Experience working in SaaS, public safety, or international web environments AI Expectations in This Role You’ll use AI tools to draft content briefs, run quick SEO audits, summarize page performance reports, and support QA. You’ll also help your team experiment with AI to accelerate iterations, page builds, and content personalization. Alignment with Axon’s Values Aim Far – You reimagine what Axon.com can become as we grow Win Right – You prioritize clarity, performance, and accessibility Own It – You take end-to-end responsibility for web quality and outcomes Join Forces – You bring content, design, product, and dev together around the user Be Obsessed – You track performance relentlessly and act on data Expect Candor – You surface issues, advocate for improvements, and seek feedback 90 Days at Axon First 30 Days Audit current site architecture, content, workflows, and analytics Build relationships across marketing, design, product, and dev First 60 Days Propose site priorities, near-term roadmap, and process improvements Take ownership of site intake and delivery workflows 90 Days & Beyond Launch roadmap initiatives that improve user experience and conversion Establish Axon.com as a powerful, scalable growth platform Benefits That Benefit You Competitive salary and 401k with employer match Discretionary paid time off Paid parental leave for all Medical, Dental, Vision plans Fitness Programs Emotional & Mental Wellness support Learning & Development programs Axon is an equal opportunity employer that promotes justice, advances equity, values diversity and fosters inclusion. We’re committed to hiring the best talent — regardless of race, creed, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, genetic information, veteran status, or any other characteristic protected by applicable laws, regulations and ordinances — and empowering all of our employees so they can do their best work.

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