Orca Pacific: A Monks Company
Associate Director, Programmatic & Direct Media
Orca Pacific: A Monks Company, Denver, Colorado, United States, 80285
Associate Director, Programmatic & Direct Media
About The Role
The Associate Director – Programmatic will play an integral leadership role on the Performance.Monks Programmatic & Media team. The P&M team helps to develop media plans spanning DSPs, media vendors, individual publishers, and dozens of other types of programmatic ad buying. Within this team programmatic leads facilitate buying across various mediums (CTV, audio, display, native, video & more). The Associate Director is responsible for serving as the client-facing lead on programmatic media buys on a portfolio of accounts. The Associate Director will determine which partners and tactics to utilize, as well as allocate budgets across those tactics. They will also manage and support a team of 1 - programmatic specialists with their own assigned accounts on programmatic strategy, account sponsorship, and skills growth.
Success in this role will require a variety of experience in the Programmatic & Media space spanning various client types, DSP experience, performance measurement, and ad type understanding. You have a strong skill set in data analysis and quantitative analysis and don’t mind spending some time in Microsoft Excel. You have an uncanny ability to prioritize workflow according to the team’s and the company's growing needs. You have opinions and hot takes on industry changes, programmatic practice, and the digital ad ecosystem. Excellent problem-solving and communication skills, strong attention to detail, and resourceful with no reservations about tackling a tough problem.
Responsibilities
Manage a team of 1 - 3 programmatic specialists in roles ranging from Account Manager to Senior Manager
Lead and grow programmatic relationships with some of the team’s highest priority client base both as an individual contributor and account sponsor in support of direct reports
Build strategic media plans spanning multiple ad types across programmatic, direct publisher, and other specialized types of ad buying including audio, CTV, ABM, and more
Develop digital awareness & acquisition strategies for internal cross sells and net new prospective clients
Serve as the client-facing programmatic and media lead on top revenue driving account teams
Guide the set-up & launch of programmatic and direct media campaigns across DSPs, publishers, and vendors
Coordinate with ad ops on ad trafficking in CM360, and guide floodlight/tracking setup for net new advertisers
Monitor media in-flight campaign pacing, budgets, optimizations and results, both in-flight and post buy
Troubleshoot trafficking issues related to creative, publisher implementation & escalate to 3rd party vendors
Create reports and provide data-driven recommendations that support campaign optimization toward client KPIs
Measure impact and effectiveness of campaigns using quantitative and qualitative metrics to share with account lead and client contact
Provide subject matter expertise on executing programmatic campaigns across different platforms
About You The essentials:
5+ years of experience in programmatic display, native, video, CTV, and audio with a solid background in B2B marketing strategies
Experience with at least two of the following: DV360, The Trade Desk, Amazon DSP, Xandr, StackAdapt
Experience presenting programmatic and/or direct media performance and strategy in a client-facing scenario
Very high attention to detail and ability to synthesize large amounts of data into actionable information
Excellent verbal, written, and presentation skills
Hands on experience in Google Tag Manager & DoubleClick Campaign Manager is a plus
Experience with Direct media placements and publisher management
A general understanding of Search and Social digital media tactics
Understanding of analytic platforms such as Google Analytics
Benefits & Compensation Salary Range: $97,000—$118,000 USD
Excellent, full coverage medical, dental, and vision insurance with employer-paid HRA
Generous PTO and 15 company-wide holidays
401k with company contribution
Paid parental leave
Work-life balance with an emphasis on personal well-being
Career growth in a disruptor space & entrepreneurial opportunities within the Monks network
A globally diverse & inclusive culture with employee resource groups
Monks is the global, purely digital, unitary operating brand of S4Capital plc. This posting may reflect good-faith estimates of compensation at the time of posting and may be adjusted based on job-related factors.
About Monks Monks is the global, purely digital, unitary operating brand of S4Capital plc. It provides a range of global marketing and technology services to accelerate business possibilities, supported by AI and a diverse digital talent base.
We are an equal-opportunity employer committed to building a respectful and empowering work environment for all people. We welcome qualified applicants from all backgrounds who are excited to contribute to our mission.
Other This posting includes an invitation to set job alerts. Referrals increase your chances of interviewing.
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The Associate Director – Programmatic will play an integral leadership role on the Performance.Monks Programmatic & Media team. The P&M team helps to develop media plans spanning DSPs, media vendors, individual publishers, and dozens of other types of programmatic ad buying. Within this team programmatic leads facilitate buying across various mediums (CTV, audio, display, native, video & more). The Associate Director is responsible for serving as the client-facing lead on programmatic media buys on a portfolio of accounts. The Associate Director will determine which partners and tactics to utilize, as well as allocate budgets across those tactics. They will also manage and support a team of 1 - programmatic specialists with their own assigned accounts on programmatic strategy, account sponsorship, and skills growth.
Success in this role will require a variety of experience in the Programmatic & Media space spanning various client types, DSP experience, performance measurement, and ad type understanding. You have a strong skill set in data analysis and quantitative analysis and don’t mind spending some time in Microsoft Excel. You have an uncanny ability to prioritize workflow according to the team’s and the company's growing needs. You have opinions and hot takes on industry changes, programmatic practice, and the digital ad ecosystem. Excellent problem-solving and communication skills, strong attention to detail, and resourceful with no reservations about tackling a tough problem.
Responsibilities
Manage a team of 1 - 3 programmatic specialists in roles ranging from Account Manager to Senior Manager
Lead and grow programmatic relationships with some of the team’s highest priority client base both as an individual contributor and account sponsor in support of direct reports
Build strategic media plans spanning multiple ad types across programmatic, direct publisher, and other specialized types of ad buying including audio, CTV, ABM, and more
Develop digital awareness & acquisition strategies for internal cross sells and net new prospective clients
Serve as the client-facing programmatic and media lead on top revenue driving account teams
Guide the set-up & launch of programmatic and direct media campaigns across DSPs, publishers, and vendors
Coordinate with ad ops on ad trafficking in CM360, and guide floodlight/tracking setup for net new advertisers
Monitor media in-flight campaign pacing, budgets, optimizations and results, both in-flight and post buy
Troubleshoot trafficking issues related to creative, publisher implementation & escalate to 3rd party vendors
Create reports and provide data-driven recommendations that support campaign optimization toward client KPIs
Measure impact and effectiveness of campaigns using quantitative and qualitative metrics to share with account lead and client contact
Provide subject matter expertise on executing programmatic campaigns across different platforms
About You The essentials:
5+ years of experience in programmatic display, native, video, CTV, and audio with a solid background in B2B marketing strategies
Experience with at least two of the following: DV360, The Trade Desk, Amazon DSP, Xandr, StackAdapt
Experience presenting programmatic and/or direct media performance and strategy in a client-facing scenario
Very high attention to detail and ability to synthesize large amounts of data into actionable information
Excellent verbal, written, and presentation skills
Hands on experience in Google Tag Manager & DoubleClick Campaign Manager is a plus
Experience with Direct media placements and publisher management
A general understanding of Search and Social digital media tactics
Understanding of analytic platforms such as Google Analytics
Benefits & Compensation Salary Range: $97,000—$118,000 USD
Excellent, full coverage medical, dental, and vision insurance with employer-paid HRA
Generous PTO and 15 company-wide holidays
401k with company contribution
Paid parental leave
Work-life balance with an emphasis on personal well-being
Career growth in a disruptor space & entrepreneurial opportunities within the Monks network
A globally diverse & inclusive culture with employee resource groups
Monks is the global, purely digital, unitary operating brand of S4Capital plc. This posting may reflect good-faith estimates of compensation at the time of posting and may be adjusted based on job-related factors.
About Monks Monks is the global, purely digital, unitary operating brand of S4Capital plc. It provides a range of global marketing and technology services to accelerate business possibilities, supported by AI and a diverse digital talent base.
We are an equal-opportunity employer committed to building a respectful and empowering work environment for all people. We welcome qualified applicants from all backgrounds who are excited to contribute to our mission.
Other This posting includes an invitation to set job alerts. Referrals increase your chances of interviewing.
#J-18808-Ljbffr