Razorfish
Associate Director, Performance Strategy (Freelance)
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Associate Director, Performance Strategy (Freelance)
role at
Razorfish . Overview
3+ month engagement. Freelancers will be considered for contract extension as well as conversion to full-time based on performance and budget. Razorfish’s Strategy & Performance team is looking for a Performance Strategist with strong business intuition, a collaborative spirit, and a knack for simplifying the complex. This person will be working on data-driven marketing initiatives to help increase and improve acquisition, unify client teams around learning plans, and scale client’s success. An eye for operational excellence will be key; this team is responsible for active management of consumer research, testing roadmaps, seamless test execution, and leading strategic analysis. The ideal candidate will roll up their sleeves to get things done, but also empower other cross-functional agency teams to deliver their best work. They will use current data, historical data, business objectives and UX best practices to make informed recommendations that will have a large impact on performance. Responsibilities
Serve as performance marketing strategist, advising internal teams and stakeholders on how to set KPIs, design tests/optimizations, and achieve business outcomes accordingly Partner with cross-functional PLC stakeholders to understand LOBs priorities, challenges and translate those findings into executable recommendations Build creative briefs for integrated campaigns as well as simpler CRM-campaigns or journeys Proactively identify gaps + opportunities across creative, media and experience touchpoints by analyzing data and funnel metrics; develop and test new methodologies, technologies, or approaches to find potential conversion optimizations Lead and manage day-to-day testing and optimization, with a focus on digital acquisition across paid and owned channels Lead key client conversations and discussions related to testing priorities, goals and impact Elevate and complement the work of Brand and Experience Strategists, lending a data and performance POV to brand briefs (examples include paid social campaigns, email redesign) Partner with Media (display, SEM, social, and search), Data and Creative heads to ensure full-funnel best practices Support the growth and vision of Razorfish Strategy by contributing to department leadership, thought leadership, and mentoring junior team members Communicate results and insights to internal and client stakeholders, actively applying those to future tests and experiments Qualifications
7-9 years of relevant experience with digital channels and performance marketing Passionate about finding insights and challenging the status quo; deep understanding of how a business makes money Experience in performance marketing campaign development and optimization, including CRM, email design and UX, online video, social and display campaigns, paid search (SEM), and digital analytics Experience with audience targeting, campaign briefs, dynamic creative optimization (DCO), conversion rate optimization, A/B testing Strong team player; ability to influence and empower others Excellent presentation and negotiation skills; ability to simplify complex concepts for various audiences Tact, diplomacy, and maturity in relating with people at all levels Desire to elevate and apply experience beyond a single channel or function Advanced PowerPoint and Excel skills Experience with marketing technology vendors such as Google and Adobe Knowledge of research tools: MRI, GWI, Epsilon, comScore, Pathmatics, Vivvix, iSpot, eMarketer, Mintel Strong written and verbal communication skills Additional Information
At Publicis Groupe, we offer medical and voluntary benefits to freelancers and temporary employees. Voluntary benefit options include supplemental medical insurance, transportation and parking benefits, legal benefits, pet insurance, and auto and home insurance. You must be actively employed for 90 consecutive calendar days to be eligible for Publicis medical and voluntary benefits. You will also be eligible to participate in the Publicis 401(k) Plan after completing 1,000 work hours in a consecutive 12-month period. Razorfish is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, ethnicity, religion, creed, sex, sexual orientation, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable laws. If you require accommodation or assistance with the application or onboarding process, please contact USMSTACompliance@publicis.com. All your information will be kept confidential according to EEO guidelines. Compensation Range: $69.00 - $80.00/hr. This is the pay range the Company believes it will pay for this position at the time of this posting. Compensation will be determined based on skills, qualifications, and experience, and the Company reserves the right to modify this pay range at any time. LI-RF1
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Join to apply for the
Associate Director, Performance Strategy (Freelance)
role at
Razorfish . Overview
3+ month engagement. Freelancers will be considered for contract extension as well as conversion to full-time based on performance and budget. Razorfish’s Strategy & Performance team is looking for a Performance Strategist with strong business intuition, a collaborative spirit, and a knack for simplifying the complex. This person will be working on data-driven marketing initiatives to help increase and improve acquisition, unify client teams around learning plans, and scale client’s success. An eye for operational excellence will be key; this team is responsible for active management of consumer research, testing roadmaps, seamless test execution, and leading strategic analysis. The ideal candidate will roll up their sleeves to get things done, but also empower other cross-functional agency teams to deliver their best work. They will use current data, historical data, business objectives and UX best practices to make informed recommendations that will have a large impact on performance. Responsibilities
Serve as performance marketing strategist, advising internal teams and stakeholders on how to set KPIs, design tests/optimizations, and achieve business outcomes accordingly Partner with cross-functional PLC stakeholders to understand LOBs priorities, challenges and translate those findings into executable recommendations Build creative briefs for integrated campaigns as well as simpler CRM-campaigns or journeys Proactively identify gaps + opportunities across creative, media and experience touchpoints by analyzing data and funnel metrics; develop and test new methodologies, technologies, or approaches to find potential conversion optimizations Lead and manage day-to-day testing and optimization, with a focus on digital acquisition across paid and owned channels Lead key client conversations and discussions related to testing priorities, goals and impact Elevate and complement the work of Brand and Experience Strategists, lending a data and performance POV to brand briefs (examples include paid social campaigns, email redesign) Partner with Media (display, SEM, social, and search), Data and Creative heads to ensure full-funnel best practices Support the growth and vision of Razorfish Strategy by contributing to department leadership, thought leadership, and mentoring junior team members Communicate results and insights to internal and client stakeholders, actively applying those to future tests and experiments Qualifications
7-9 years of relevant experience with digital channels and performance marketing Passionate about finding insights and challenging the status quo; deep understanding of how a business makes money Experience in performance marketing campaign development and optimization, including CRM, email design and UX, online video, social and display campaigns, paid search (SEM), and digital analytics Experience with audience targeting, campaign briefs, dynamic creative optimization (DCO), conversion rate optimization, A/B testing Strong team player; ability to influence and empower others Excellent presentation and negotiation skills; ability to simplify complex concepts for various audiences Tact, diplomacy, and maturity in relating with people at all levels Desire to elevate and apply experience beyond a single channel or function Advanced PowerPoint and Excel skills Experience with marketing technology vendors such as Google and Adobe Knowledge of research tools: MRI, GWI, Epsilon, comScore, Pathmatics, Vivvix, iSpot, eMarketer, Mintel Strong written and verbal communication skills Additional Information
At Publicis Groupe, we offer medical and voluntary benefits to freelancers and temporary employees. Voluntary benefit options include supplemental medical insurance, transportation and parking benefits, legal benefits, pet insurance, and auto and home insurance. You must be actively employed for 90 consecutive calendar days to be eligible for Publicis medical and voluntary benefits. You will also be eligible to participate in the Publicis 401(k) Plan after completing 1,000 work hours in a consecutive 12-month period. Razorfish is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, ethnicity, religion, creed, sex, sexual orientation, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable laws. If you require accommodation or assistance with the application or onboarding process, please contact USMSTACompliance@publicis.com. All your information will be kept confidential according to EEO guidelines. Compensation Range: $69.00 - $80.00/hr. This is the pay range the Company believes it will pay for this position at the time of this posting. Compensation will be determined based on skills, qualifications, and experience, and the Company reserves the right to modify this pay range at any time. LI-RF1
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