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Launch Potato

Automation & Messaging Infrastructure Lead

Launch Potato, Miami, Florida, us, 33222

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Overview

Launch Potato is a profitable digital media company that reaches over 30M+ monthly visitors through brands such as FinanceBuzz, All About Cookies, and OnlyInYourState. As The Discovery and Conversion Company, our mission is to connect consumers with the world’s leading brands through data-driven content and technology. Headquartered in South Florida with a remote-first team spanning over 15 countries, we’ve built a high-growth, high-performance culture where speed, ownership, and measurable impact drive success. WHY JOIN US? At Launch Potato, you’ll accelerate your career by owning outcomes, moving fast, and driving impact with a global team of high-performers.

Compensation BASE SALARY:

$110,000 to $150,000 per year

Must have

5–7+ years in technical/messaging operations or marketing technology

Expertise with high-volume messaging platforms and APIs (e.g., SendGrid, Twilio, Mailgun, Sailthru)

Advanced knowledge of email deliverability protocols (SPF, DKIM, DMARC) and domain/IP management

Proficiency in HTML/CSS for email, spreadsheets, and comfort editing landing page/web content

Strong scripting skills (Python, JavaScript, or similar) with experience building internal automation tools

Proven success leading platform migrations, vendor integrations, and owning lifecycle messaging systems

Excellent communication skills and documentation habits

Experience 5-7+ years in messaging infrastructure, automation, or MarTech with a strong track record of hands-on execution and cross-functional ownership.

Your role Own and optimize Launch Potato’s messaging systems across email, SMS, and push channels to increase reliability, scalability, deliverability, and business impact.

Outcomes

Own and scale ESP, SMS, and push notification platforms; lead technical vendor relationships and platform configurations

Drive development of lifecycle, transactional, and promotional messaging workflows that increase engagement and retention

Lead major data and platform migrations while maintaining compliance and robust documentation standards

Monitor and resolve deliverability, domain, and IP issues across all messaging systems; maintain high inbox performance

Build lightweight automation tools and scripts to increase operational efficiency and reduce manual workflows

Lead root cause analysis and incident resolution related to messaging infrastructure

Enable internal stakeholders (especially marketing) through training, documentation, and scalable workflows

Collaborate cross-functionally with engineering, analytics, and product to align messaging execution with company KPIs

Competencies

Technical Ownership: Takes initiative to own complex infrastructure; drives integrations, migrations, and custom tooling without needing oversight.

Technical Expertise: Demonstrates solid hands-on technical foundations in Python, Javascript, HTML/CSS, and messaging platforms

Strategic Problem Solving: Thinks holistically about system design, balancing scalability, security, and business needs with hands-on execution.

Communication & Enablement: Translates technical complexity into clear enablement for internal teams; maintains high-quality documentation and training.

Adaptability: Thrives in fast-paced environments by proactively identifying gaps and delivering scalable solutions to evolving problems.

Detail-Oriented Execution: Applies precision to vendor setups, DNS configs, API integrations, and audits to ensure quality and compliance at every step.

Collaboration: Partners seamlessly with engineers, marketers, and analysts to align tools, data, and operations around business outcomes.

Growth Mindset: Seeks new technical challenges and continually improves processes to enable innovation and reliability in messaging systems.

Total Compensation Base salary is set according to market rates for the nearest major metro and varies based on Launch Potato’s Levels Framework. Your compensation package includes a base salary, profit-sharing bonus, and competitive benefits. Launch Potato is a performance-driven company, which means once you are hired, future increases will be based on company and personal performance, not annual cost-of-living adjustments.

Want to accelerate your career? Apply now!

We are committed to having a diverse, inclusive team and culture. We are proud to be an Equal Employment Opportunity company. We value diversity, equity, and inclusion. We do not discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.

Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Engineering and Information Technology

Industries

Advertising Services

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