Red Wing Brands of America
Managing Director, Direct-To-Consumer (Retail)
Red Wing Brands of America, Red Wing, Minnesota, United States, 55066
Overview
Watch here to see what it's like to work at Red Wing Shoe Company.
Red Wing Shoe Company is based in Red Wing, Minnesota, 40 minutes from St. Paul, with a headquarters along the Mississippi River. We are a global company with 2300 employees, maintaining a close-knit family atmosphere as a privately-held company. We are rich in history and tradition, but innovation drives us to deliver best-in-class product solutions and highly rated customer experiences. Our Guiding Behaviors are Living our Values, Honoring our Brands, Inspiring our People, Centering on our Customers, and Preserving the long term success and legacy of our Company.
Our comprehensive benefits package for full-time employees includes medical, dental, and vision coverage, health savings and flexible spending accounts, life and disability insurance, generous paid time off and holidays, a 401(k) match, employee discounts, and well-being benefits like free EAP services, financial planning assistance, and well-being coaching to support health and financial security.
The targeted hiring range for this full-time position is $148,000 – $200,000, with the expanded range providing opportunities for advancement. Salary ranges are determined by role, level, and location; individual pay is based on skills, experience, and education, as well as market demand. Your recruiter can share the specific salary range and location-based benefits during the hiring process.
Note: This role is based out of Red Wing's headquarters in Red Wing, MN, with a HyFlex work model that blends in-office work availability with remote flexibility. The candidate must live within a commutable distance to Red Wing, MN to maximize collaboration.
Responsibilities
Lead the Direct-to-Consumer (DTC) business as Managing Director, DTC, developing and executing business development strategies aligned with North America Work, Hunt and Lifestyle objectives.
Oversee the DTC Regional Directors and Mobile Unit Sales Manager to drive growth, profitability, and operational excellence in the field.
Collaborate with Industrial, Wholesale, E-commerce, Product Creation, Demand Planning, Marketing, Finance, Revenue Operations, and other cross-functional teams to support Field Sales Organizations.
Empower teams through transformational leadership, living company values, and fostering trust, innovation, and personal growth.
Define and execute the North America DTC growth strategy for Company and Dealer Owned stores with cross-functional partners and field leaders.
Partner with Revenue Operations, Industrial and Wholesale teams to maximize growth opportunities and channel alignment.
Build and deliver long-range growth plans and profitable customer relationships with major customers and industry partners.
Collaborate on product assortment, segmentation, channel go-to-market plans, and strategies to grow market share and store profitability.
Inform forecasting and annual planning with insights from sales teams and customers to ensure appropriate inventory levels.
Champion dealer partners, store managers, and front-line associates by aligning cross-functional teams around opportunities and driving continuous improvement.
Deploy and enable adoption of processes, tools, selling programs, and training; ensure sales teams use effective selling methodologies and meet revenue goals.
Forecast requirements, prepare budgets, analyze variances, and initiate corrective actions to achieve financial objectives.
Manage assigned staff with clear goals, coaching, performance management, development, and policy enforcement.
Qualifications
Bachelor's degree (B.A./B.S.) from a four-year college or university and a minimum of five years of related leadership experience in sales management, business, marketing, or a related field; or equivalent combination of education and experience.
Experience with a CRM (e.g., Salesforce) is preferred.
Demonstrated success in leading sales teams in a highly networked organization;
Experience creating and implementing successful sales initiatives across multiple channels;
Experience in selling premium footwear/workwear is preferred.
Knowledge, Skills, and Abilities
Proven business leadership with deep knowledge of U.S. retail markets, operations, and multi-market dynamics.
Strong financial and business acumen to assess opportunities, build strategic plans, and drive revenue growth.
Exceptional communication and interpersonal skills; ability to influence, negotiate, and build lasting relationships with stakeholders and customers.
Ability to identify customer needs, deliver tailored solutions, and close high-impact deals aligned with business goals.
Expertise in leveraging market insights and consumer trends to identify growth opportunities and guide expansion.
Experience leading high-performing sales teams, managing pipelines, and consistently exceeding KPIs.
Technologically savvy with strong proficiency in Microsoft Office and digital platforms for development and communication.
Strong cross-functional collaboration and ability to drive results through influence across the organization.
Ability to translate complex business challenges into actionable strategies and solutions.
Additional Information Red Wing Shoes is an Equal Opportunity Employer.
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities.
Individuals with disabilities needing assistance may contact rwsc.recruitment@redwingshoes.com or call 651-388-8211.
Please view Equal Employment Opportunity Posters provided by OFCCP at
https://www.dol.gov/ofccp/regs/compliance/posters/ofccpost.htm .
All offers of employment are contingent on satisfactory results of a background check. Red Wing Shoe Company, Inc. is a drug-free workplace. No agency calls please.
Videos to watch:
YouTube
#J-18808-Ljbffr
Red Wing Shoe Company is based in Red Wing, Minnesota, 40 minutes from St. Paul, with a headquarters along the Mississippi River. We are a global company with 2300 employees, maintaining a close-knit family atmosphere as a privately-held company. We are rich in history and tradition, but innovation drives us to deliver best-in-class product solutions and highly rated customer experiences. Our Guiding Behaviors are Living our Values, Honoring our Brands, Inspiring our People, Centering on our Customers, and Preserving the long term success and legacy of our Company.
Our comprehensive benefits package for full-time employees includes medical, dental, and vision coverage, health savings and flexible spending accounts, life and disability insurance, generous paid time off and holidays, a 401(k) match, employee discounts, and well-being benefits like free EAP services, financial planning assistance, and well-being coaching to support health and financial security.
The targeted hiring range for this full-time position is $148,000 – $200,000, with the expanded range providing opportunities for advancement. Salary ranges are determined by role, level, and location; individual pay is based on skills, experience, and education, as well as market demand. Your recruiter can share the specific salary range and location-based benefits during the hiring process.
Note: This role is based out of Red Wing's headquarters in Red Wing, MN, with a HyFlex work model that blends in-office work availability with remote flexibility. The candidate must live within a commutable distance to Red Wing, MN to maximize collaboration.
Responsibilities
Lead the Direct-to-Consumer (DTC) business as Managing Director, DTC, developing and executing business development strategies aligned with North America Work, Hunt and Lifestyle objectives.
Oversee the DTC Regional Directors and Mobile Unit Sales Manager to drive growth, profitability, and operational excellence in the field.
Collaborate with Industrial, Wholesale, E-commerce, Product Creation, Demand Planning, Marketing, Finance, Revenue Operations, and other cross-functional teams to support Field Sales Organizations.
Empower teams through transformational leadership, living company values, and fostering trust, innovation, and personal growth.
Define and execute the North America DTC growth strategy for Company and Dealer Owned stores with cross-functional partners and field leaders.
Partner with Revenue Operations, Industrial and Wholesale teams to maximize growth opportunities and channel alignment.
Build and deliver long-range growth plans and profitable customer relationships with major customers and industry partners.
Collaborate on product assortment, segmentation, channel go-to-market plans, and strategies to grow market share and store profitability.
Inform forecasting and annual planning with insights from sales teams and customers to ensure appropriate inventory levels.
Champion dealer partners, store managers, and front-line associates by aligning cross-functional teams around opportunities and driving continuous improvement.
Deploy and enable adoption of processes, tools, selling programs, and training; ensure sales teams use effective selling methodologies and meet revenue goals.
Forecast requirements, prepare budgets, analyze variances, and initiate corrective actions to achieve financial objectives.
Manage assigned staff with clear goals, coaching, performance management, development, and policy enforcement.
Qualifications
Bachelor's degree (B.A./B.S.) from a four-year college or university and a minimum of five years of related leadership experience in sales management, business, marketing, or a related field; or equivalent combination of education and experience.
Experience with a CRM (e.g., Salesforce) is preferred.
Demonstrated success in leading sales teams in a highly networked organization;
Experience creating and implementing successful sales initiatives across multiple channels;
Experience in selling premium footwear/workwear is preferred.
Knowledge, Skills, and Abilities
Proven business leadership with deep knowledge of U.S. retail markets, operations, and multi-market dynamics.
Strong financial and business acumen to assess opportunities, build strategic plans, and drive revenue growth.
Exceptional communication and interpersonal skills; ability to influence, negotiate, and build lasting relationships with stakeholders and customers.
Ability to identify customer needs, deliver tailored solutions, and close high-impact deals aligned with business goals.
Expertise in leveraging market insights and consumer trends to identify growth opportunities and guide expansion.
Experience leading high-performing sales teams, managing pipelines, and consistently exceeding KPIs.
Technologically savvy with strong proficiency in Microsoft Office and digital platforms for development and communication.
Strong cross-functional collaboration and ability to drive results through influence across the organization.
Ability to translate complex business challenges into actionable strategies and solutions.
Additional Information Red Wing Shoes is an Equal Opportunity Employer.
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities.
Individuals with disabilities needing assistance may contact rwsc.recruitment@redwingshoes.com or call 651-388-8211.
Please view Equal Employment Opportunity Posters provided by OFCCP at
https://www.dol.gov/ofccp/regs/compliance/posters/ofccpost.htm .
All offers of employment are contingent on satisfactory results of a background check. Red Wing Shoe Company, Inc. is a drug-free workplace. No agency calls please.
Videos to watch:
YouTube
#J-18808-Ljbffr