RealWork Labs, Inc.
Overview
RealWork Labs
is a team of innovators based in Austin, Texas. We help home service providers build online trust with homeowners and are focused on delivering quality and trust through our platform.
RealWork Labs
is headquartered in Austin, TX and based 100% in the US.
The Role We’re looking for a strategic and hands-on
Senior Product Marketing Manager
to build and lead the product marketing function at RealWork. You’ll be our first dedicated PMM—responsible for crafting positioning, driving go-to-market launches, creating content and collateral, and helping us tell the RealWork story to both prospects and customers.
You’ll work cross-functionally with Product & Design, Sales, Customer Success, and our executive team to own the full go-to-market lifecycle. This is a high-impact, high-visibility role with a clear path to leadership as we scale.
Responsibilities
Define product positioning & messaging across RealWork’s core offerings (AI websites, review automation, SEO/visibility tools, integrations).
Lead go-to-market launches for new products and features—collaborating with Product, Sales, and CS to drive adoption and engagement.
Create marketing and sales enablement materials (product one-pagers, demo scripts, pitch decks, competitive battlecards, etc).
Work closely with the CEO to shape our narrative to investors, partners, and internal teams.
Own ICP development and segmentation, including persona definition and use-case-based messaging.
Partner with Product to influence roadmap prioritization based on market and customer insights.
Work alongside GTM team to identify customer acquisition and engagement channels tailored to home service SMBs. You’ll play a key role in helping us understand how to connect with this audience more effectively, whether through new channels, formats, or messaging strategies.
Qualifications
5–8+ years of experience in product marketing at a B2B SaaS company, ideally with some exposure to SMB, martech, or vertical SaaS.
A strong track record of leading product launches, especially in fast-paced or startup environments.
Excellent storytelling, positioning, and copywriting skills.
Ability to take ownership and execute across strategy and tactics—you’re comfortable rolling up your sleeves to get things done.
Confidence presenting to executives and customers alike—you can translate technical features into customer benefits.
Experience with product packaging and pricing research.
Bonus If You Have
Experience marketing to SMBs or non-technical buyers
Background in SEO, CRM, or martech products
Prior experience at an early-stage startup as the first or founding PMM
Why Join RealWork Labs
Startup environment within a stable, industry-leading company
Competitive salary and commission structure
Excellent Health, Dental, Vision and Parental Benefits
Regular team outings & events
Flexible PTO
401(k)
RealWork Labs is an Equal Opportunity Employer. We’re committed to building a diverse and inclusive team. We do not discriminate against qualified employees or applicants because of race, color, religion, gender identity, sex, sexual orientation, pregnancy, national origin, ancestry, citizenship, age, marital status, physical or mental disability, medical condition, military status, or any other characteristic protected by local, state, and federal law or ordinance.
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is a team of innovators based in Austin, Texas. We help home service providers build online trust with homeowners and are focused on delivering quality and trust through our platform.
RealWork Labs
is headquartered in Austin, TX and based 100% in the US.
The Role We’re looking for a strategic and hands-on
Senior Product Marketing Manager
to build and lead the product marketing function at RealWork. You’ll be our first dedicated PMM—responsible for crafting positioning, driving go-to-market launches, creating content and collateral, and helping us tell the RealWork story to both prospects and customers.
You’ll work cross-functionally with Product & Design, Sales, Customer Success, and our executive team to own the full go-to-market lifecycle. This is a high-impact, high-visibility role with a clear path to leadership as we scale.
Responsibilities
Define product positioning & messaging across RealWork’s core offerings (AI websites, review automation, SEO/visibility tools, integrations).
Lead go-to-market launches for new products and features—collaborating with Product, Sales, and CS to drive adoption and engagement.
Create marketing and sales enablement materials (product one-pagers, demo scripts, pitch decks, competitive battlecards, etc).
Work closely with the CEO to shape our narrative to investors, partners, and internal teams.
Own ICP development and segmentation, including persona definition and use-case-based messaging.
Partner with Product to influence roadmap prioritization based on market and customer insights.
Work alongside GTM team to identify customer acquisition and engagement channels tailored to home service SMBs. You’ll play a key role in helping us understand how to connect with this audience more effectively, whether through new channels, formats, or messaging strategies.
Qualifications
5–8+ years of experience in product marketing at a B2B SaaS company, ideally with some exposure to SMB, martech, or vertical SaaS.
A strong track record of leading product launches, especially in fast-paced or startup environments.
Excellent storytelling, positioning, and copywriting skills.
Ability to take ownership and execute across strategy and tactics—you’re comfortable rolling up your sleeves to get things done.
Confidence presenting to executives and customers alike—you can translate technical features into customer benefits.
Experience with product packaging and pricing research.
Bonus If You Have
Experience marketing to SMBs or non-technical buyers
Background in SEO, CRM, or martech products
Prior experience at an early-stage startup as the first or founding PMM
Why Join RealWork Labs
Startup environment within a stable, industry-leading company
Competitive salary and commission structure
Excellent Health, Dental, Vision and Parental Benefits
Regular team outings & events
Flexible PTO
401(k)
RealWork Labs is an Equal Opportunity Employer. We’re committed to building a diverse and inclusive team. We do not discriminate against qualified employees or applicants because of race, color, religion, gender identity, sex, sexual orientation, pregnancy, national origin, ancestry, citizenship, age, marital status, physical or mental disability, medical condition, military status, or any other characteristic protected by local, state, and federal law or ordinance.
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