Southern Land Company
Overview
Director, Marketing role at
Southern Land Company Base pay range:
$120,000.00/yr - $140,000.00/yr Southern Land Company is an award-winning developer of multifamily, mixed-use, and residential communities with expertise in the creation, design, and construction of homes, retail, office, and livable neighborhoods. This description reflects the responsibilities and qualifications for the Marketing Director role in the Texas market.
Position Summary
Position Summary : The Marketing Director will lead comprehensive marketing initiatives for master-planned community developments in the Texas market. This leadership role combines strategic planning with hands-on execution to maximize home sales velocity and build lasting community brand equity. You will work at the intersection of creative and digital marketing, customer insights, and business strategy while managing the execution of a high-performing community marketing program.
Essential Functions
Brand & Customer Experience Leadership
Develop and execute a distinctive community brand strategy that differentiates our development in the marketplace
Ensure consistent brand delivery across all customer touchpoints including Welcome Centers, digital platforms, builder partnerships, real estate networks, and community events
Create compelling customer experiences that drive engagement and accelerate the sales process
Marketing Strategy & Execution
Develop and implement comprehensive annual marketing plans and budgets that achieve objectives
Manage and direct relationships with advertising agencies, PR firms, and corporate marketing resources
Lead customer nurturing programs and conversion optimization initiatives
Develop targeted strategies for customer, builder, and real estate agent relationships
Manage the marketing budget and optimize allocations across channels to maximize ROI and sales performance
Stay current with marketing and social media trends and platform updates to maximize reach
Social Media & Content Management
Develop and lead the execution of the community organic social media strategy across platforms
Lead the development of engaging, brand-consistent content that showcases community lifestyle, amenities, and available homes
Monitor social media engagement metrics and adjust content strategy to optimize engagement, reach, and conversion
Collaborate with photography and videography resources to develop high-quality visual content
Market Intelligence & Analytics
Conduct ongoing market research and competitive analysis to inform strategic decisions
Analyze customer segmentation, traffic patterns, sales data, and market share metrics
Utilize HubSpot CRM and other marketing technologies to generate actionable insights
Monitor and advise regarding product positioning, pricing strategies, and absorption rates versus competition
Translate data into strategic recommendations for development and product teams
Team Leadership & Development
Recruit, coach, and mentor Marketing Manager/Coordinator position(s)
Provide strategic guidance and professional development opportunities
Foster a collaborative, results-driven marketing culture
Share marketing best practices across the organization
Cross-Functional Collaboration
Coordinate with builder marketing and sales teams to support campaigns and events for both builder products and the community
Provide insights and support to sales teams regarding outreach efforts; design and coordinate broker and broader community outreach
Coordinate and support onsite lifestyle team. Create event strategies that drive prospect traffic and integrate with residents
Partner with development teams on product planning and community amenity strategies
Contribute marketing expertise to community master planning decisions
Identify opportunities for community enhancements based on market feedback
Knowledge, Skills, and Abilities
7-10 years of marketing experience in real estate development, hospitality, resort, or premium retail environments
Proven track record of driving sales growth through strategic marketing initiatives
Experience managing marketing budgets and measuring ROI
Background in new home building or real estate development preferred
Required Education and Experience
Bachelor's degree in Marketing, Advertising, Business, or related field
7-10 years in large scale, mixed-use residential real estate/homebuilder marketing with emphasis on residential lot development and sales to homebuilders and end consumers
Core Competencies
Analytical Excellence: Strong capability in consumer research, data analysis, and market intelligence
Digital Marketing Expertise: Advanced knowledge of CRM systems, social media platforms, and digital marketing tools
Content Creation: Ability to develop compelling, targeted marketing content across multiple channels
Leadership Skills: Demonstrated success in coaching, mentoring, and team development
Communication: Exceptional written, verbal, and presentation skills
Project Management: Proven ability to manage multiple priorities, budgets, and timelines effectively
Personal Attributes
Strategic thinker with strong problem-solving abilities
Self-motivated with excellent organizational and time management skills
Adaptable and resilient in fast-paced, results-oriented environments
Collaborative leader who builds effective relationships at all organizational levels
Customer-focused with a passion for creating exceptional experiences
Company Overview Southern Land Company believes that community is the heart of every successful development project. We create residential developments around the country that provide a generous, comfortable lifestyle. We also undertake key retail, office, and recreation developments to craft complete communities. We value big ideas and attention to detail.
A strong brand recognized for quality, performance, and artistry
Guiding principles of creativity and innovation
An open mind for new ideas and creative methods
A strong compensation and benefits package, including health, vision, dental, 401k with a strong match and more
Southern Land Company is an Equal Opportunity Employer (EOE). We offer a competitive benefits package, including 401k and paid time off. Southern Land Company is a Drug Free Workplace. For more information, please visit www.southernland.com. The job description is subject to change by the Company as needed.
#SLC2
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Director, Marketing role at
Southern Land Company Base pay range:
$120,000.00/yr - $140,000.00/yr Southern Land Company is an award-winning developer of multifamily, mixed-use, and residential communities with expertise in the creation, design, and construction of homes, retail, office, and livable neighborhoods. This description reflects the responsibilities and qualifications for the Marketing Director role in the Texas market.
Position Summary
Position Summary : The Marketing Director will lead comprehensive marketing initiatives for master-planned community developments in the Texas market. This leadership role combines strategic planning with hands-on execution to maximize home sales velocity and build lasting community brand equity. You will work at the intersection of creative and digital marketing, customer insights, and business strategy while managing the execution of a high-performing community marketing program.
Essential Functions
Brand & Customer Experience Leadership
Develop and execute a distinctive community brand strategy that differentiates our development in the marketplace
Ensure consistent brand delivery across all customer touchpoints including Welcome Centers, digital platforms, builder partnerships, real estate networks, and community events
Create compelling customer experiences that drive engagement and accelerate the sales process
Marketing Strategy & Execution
Develop and implement comprehensive annual marketing plans and budgets that achieve objectives
Manage and direct relationships with advertising agencies, PR firms, and corporate marketing resources
Lead customer nurturing programs and conversion optimization initiatives
Develop targeted strategies for customer, builder, and real estate agent relationships
Manage the marketing budget and optimize allocations across channels to maximize ROI and sales performance
Stay current with marketing and social media trends and platform updates to maximize reach
Social Media & Content Management
Develop and lead the execution of the community organic social media strategy across platforms
Lead the development of engaging, brand-consistent content that showcases community lifestyle, amenities, and available homes
Monitor social media engagement metrics and adjust content strategy to optimize engagement, reach, and conversion
Collaborate with photography and videography resources to develop high-quality visual content
Market Intelligence & Analytics
Conduct ongoing market research and competitive analysis to inform strategic decisions
Analyze customer segmentation, traffic patterns, sales data, and market share metrics
Utilize HubSpot CRM and other marketing technologies to generate actionable insights
Monitor and advise regarding product positioning, pricing strategies, and absorption rates versus competition
Translate data into strategic recommendations for development and product teams
Team Leadership & Development
Recruit, coach, and mentor Marketing Manager/Coordinator position(s)
Provide strategic guidance and professional development opportunities
Foster a collaborative, results-driven marketing culture
Share marketing best practices across the organization
Cross-Functional Collaboration
Coordinate with builder marketing and sales teams to support campaigns and events for both builder products and the community
Provide insights and support to sales teams regarding outreach efforts; design and coordinate broker and broader community outreach
Coordinate and support onsite lifestyle team. Create event strategies that drive prospect traffic and integrate with residents
Partner with development teams on product planning and community amenity strategies
Contribute marketing expertise to community master planning decisions
Identify opportunities for community enhancements based on market feedback
Knowledge, Skills, and Abilities
7-10 years of marketing experience in real estate development, hospitality, resort, or premium retail environments
Proven track record of driving sales growth through strategic marketing initiatives
Experience managing marketing budgets and measuring ROI
Background in new home building or real estate development preferred
Required Education and Experience
Bachelor's degree in Marketing, Advertising, Business, or related field
7-10 years in large scale, mixed-use residential real estate/homebuilder marketing with emphasis on residential lot development and sales to homebuilders and end consumers
Core Competencies
Analytical Excellence: Strong capability in consumer research, data analysis, and market intelligence
Digital Marketing Expertise: Advanced knowledge of CRM systems, social media platforms, and digital marketing tools
Content Creation: Ability to develop compelling, targeted marketing content across multiple channels
Leadership Skills: Demonstrated success in coaching, mentoring, and team development
Communication: Exceptional written, verbal, and presentation skills
Project Management: Proven ability to manage multiple priorities, budgets, and timelines effectively
Personal Attributes
Strategic thinker with strong problem-solving abilities
Self-motivated with excellent organizational and time management skills
Adaptable and resilient in fast-paced, results-oriented environments
Collaborative leader who builds effective relationships at all organizational levels
Customer-focused with a passion for creating exceptional experiences
Company Overview Southern Land Company believes that community is the heart of every successful development project. We create residential developments around the country that provide a generous, comfortable lifestyle. We also undertake key retail, office, and recreation developments to craft complete communities. We value big ideas and attention to detail.
A strong brand recognized for quality, performance, and artistry
Guiding principles of creativity and innovation
An open mind for new ideas and creative methods
A strong compensation and benefits package, including health, vision, dental, 401k with a strong match and more
Southern Land Company is an Equal Opportunity Employer (EOE). We offer a competitive benefits package, including 401k and paid time off. Southern Land Company is a Drug Free Workplace. For more information, please visit www.southernland.com. The job description is subject to change by the Company as needed.
#SLC2
#J-18808-Ljbffr