Omnicom Media Group
Base pay range
$50,000.00/yr - $95,000.00/yr
Omnicom Media Group (OMG), the media services division of Omnicom Group Inc. (NYSE: OMC) – delivers transformational experiences for consumers, clients, and talent. Powered by the Omni marketing orchestration system, OMG connects best-in-class capabilities that enable our full-service media agencies OMD, PHD, and Hearts & Science to deliver more relevant and actionable consumer experiences, more productive and proactive client experiences, and more collaborative and rewarding talent experiences for the more than 24,000 people serving the world’s leading brands in OMG agencies around the globe.
Overview
The Manager, Creator Activation is an integrated role tasked with driving Influencer activation within OMG’s dedicated managed service product, Creo. The core responsibility of the role is the client face of the activation team for influencer campaigns, including creator-direct management, negotiation, and execution of social content in response to a client brief and Creo team proposed plans. The role will serve all OMG agencies and as an independent agency, working in symphony with paid social teams to execute paid amplification of Creator campaigns.
Qualifications
Bachelor’s degree (Marketing/Advertising/Communications preferred)
3-5 years of experience within Influencer and media environments
Hands on experience managing Creators within Influencer campaigns and client management with blue-chip companies
Detail-oriented and organized with the ability to multi-task and manage priorities
Experience with Influencer platforms and tools
Responsibilities
Creator Activation: Responsible for the strategic alignment and vetting of Influencers for specific client campaigns
Aggregate submissions of Influencer personalities and maintain quality control
Execute partnerships with influencers from post contract phase through campaign completion
Manage content review process between influencer and account team
Input all campaign details into accounting/tracker system
Ensure metrics are collected and recaps are developed for all influencer campaigns and programs
Tracking post completion for revenue recognition purposes
Stay apprised of new capabilities that are announced on existing social media platforms as well as new emerging social media platforms that are gaining popularity
Follow social media influencer personalities across multiple social platforms
Help support the logistics (travel, shipping product, etc.) to Talent/Influencers for campaigns
Participation in weekly team conference calls including calendar invite, room booking and taking and circulating meeting notes
Influencer travel and coordination as required
Practice Excellence
Maintain a constant pulse on the influencer landscape education via thought leadership communication, staying atop of shifts in the industry and emerging trends and be able to communicate the impact to client business
Develop thought leadership pieces, POVs & case studies to galvanize the practice within the OMG ecosystem
Work in partnership with OMG COE platform teams and channel stakeholders to implement best practices across functions including but not limited to asset development, commerce, and measurement
Build and maintain relationships with creators and platform partners to identify opportunities for activating
Required Skills
In-depth understanding and mastery of Influencer marketing and an ability to match brand narratives with Creator-led storytelling
Strong relationships with Influencer community
Thorough understanding of the Influencer ad and organic roles & responsibilities across platforms including but not limited to creative development, talent perspectives, best practices, and measurement
Excellent relationship building with internal and external stakeholders
Strong communicator and presenter, able to present and articulate persuasive and cohesive presentations and points-of-view
Highly analytical and creative mind in strong communication skills
High levels of integrity, autonomy, and self-motivation
Strong business acumen and the ability to make highly impactful decisions in a timely manner
This role is hybrid, requiring three (3) days per week in the office. The remaining two (2) days may be worked remotely. Specific in-office days will be discussed during the interview process, with flexibility to align with team needs. Please note that the number or required in-office days may be adjusted over time, potentially increasing the number of required in-office days based on business needs.
Compensation Range: $50,000—$95,000 USD
Benefits include: health insurance, vision insurance, dental insurance, 401(k), Healthcare Flexible Spending Account, Dependent Care Flexible Spending Account, vacation days, sick days, personal days, paid parental leave, paid medical leave, and STD/LTD insurance benefits.
Review Our Recruitment Privacy Notice
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Other
Industries
Advertising Services
Referrals increase your chances of interviewing at Omnicom Media Group by 2x
Additional notes: This description has been refined for clarity while preserving original content and context.
#J-18808-Ljbffr
Overview
The Manager, Creator Activation is an integrated role tasked with driving Influencer activation within OMG’s dedicated managed service product, Creo. The core responsibility of the role is the client face of the activation team for influencer campaigns, including creator-direct management, negotiation, and execution of social content in response to a client brief and Creo team proposed plans. The role will serve all OMG agencies and as an independent agency, working in symphony with paid social teams to execute paid amplification of Creator campaigns.
Qualifications
Bachelor’s degree (Marketing/Advertising/Communications preferred)
3-5 years of experience within Influencer and media environments
Hands on experience managing Creators within Influencer campaigns and client management with blue-chip companies
Detail-oriented and organized with the ability to multi-task and manage priorities
Experience with Influencer platforms and tools
Responsibilities
Creator Activation: Responsible for the strategic alignment and vetting of Influencers for specific client campaigns
Aggregate submissions of Influencer personalities and maintain quality control
Execute partnerships with influencers from post contract phase through campaign completion
Manage content review process between influencer and account team
Input all campaign details into accounting/tracker system
Ensure metrics are collected and recaps are developed for all influencer campaigns and programs
Tracking post completion for revenue recognition purposes
Stay apprised of new capabilities that are announced on existing social media platforms as well as new emerging social media platforms that are gaining popularity
Follow social media influencer personalities across multiple social platforms
Help support the logistics (travel, shipping product, etc.) to Talent/Influencers for campaigns
Participation in weekly team conference calls including calendar invite, room booking and taking and circulating meeting notes
Influencer travel and coordination as required
Practice Excellence
Maintain a constant pulse on the influencer landscape education via thought leadership communication, staying atop of shifts in the industry and emerging trends and be able to communicate the impact to client business
Develop thought leadership pieces, POVs & case studies to galvanize the practice within the OMG ecosystem
Work in partnership with OMG COE platform teams and channel stakeholders to implement best practices across functions including but not limited to asset development, commerce, and measurement
Build and maintain relationships with creators and platform partners to identify opportunities for activating
Required Skills
In-depth understanding and mastery of Influencer marketing and an ability to match brand narratives with Creator-led storytelling
Strong relationships with Influencer community
Thorough understanding of the Influencer ad and organic roles & responsibilities across platforms including but not limited to creative development, talent perspectives, best practices, and measurement
Excellent relationship building with internal and external stakeholders
Strong communicator and presenter, able to present and articulate persuasive and cohesive presentations and points-of-view
Highly analytical and creative mind in strong communication skills
High levels of integrity, autonomy, and self-motivation
Strong business acumen and the ability to make highly impactful decisions in a timely manner
This role is hybrid, requiring three (3) days per week in the office. The remaining two (2) days may be worked remotely. Specific in-office days will be discussed during the interview process, with flexibility to align with team needs. Please note that the number or required in-office days may be adjusted over time, potentially increasing the number of required in-office days based on business needs.
Compensation Range: $50,000—$95,000 USD
Benefits include: health insurance, vision insurance, dental insurance, 401(k), Healthcare Flexible Spending Account, Dependent Care Flexible Spending Account, vacation days, sick days, personal days, paid parental leave, paid medical leave, and STD/LTD insurance benefits.
Review Our Recruitment Privacy Notice
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Other
Industries
Advertising Services
Referrals increase your chances of interviewing at Omnicom Media Group by 2x
Additional notes: This description has been refined for clarity while preserving original content and context.
#J-18808-Ljbffr