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Oatly

Regional Sales Manager, West

Oatly, Denver, Colorado, United States, 80285

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Hello potential future Oatly employee. It’s us, the original oatmilk company that started in Sweden back 25 or so years ago and has since expanded to the U.S. where we’ve continued growing at a rate such that we need more brilliant minds to come work with us to keep the momentum going and the oatmilk flowing. Sustainability, health, and transparency are the core values that guide everything we do. Basically, we exist to help people live a healthier life without recklessly taxing the planet’s resources in the process, and to change the food system for the better. We drive that change through the power of oats and through a significant reduction in cow’s milk consumption. If any of this resonates with you, then maybe you’d like to work for Oatly, too. Now onto the formal stuff. We are looking for a

Regional Sales Manager, West

to join our team. This role will be responsible for managing the retail channel in the Western region of the country for both Grocery and Natural customers. Reporting to the Regional Account VP, the position exists to drive sales, build market share, and increase brand awareness while fostering long-term relationships with distributors, brokers, and key customers within the retail market. All qualified applicants must reside in the Western US (California preferred) due to business need. Responsibilities: Drive Sales Strategy:

Partner with the VP, cross-functional teams, brokers, and distributors to develop and execute Oatly’s retail sales strategy across multiple categories in the West retail channel Build Strong Retail Relationships:

Establish and maintain credible, trust-based relationships with key retailers, brokers, and distributor partners. Communicate consistently and effectively Execute Sales Plans:

Develop and implement distribution goals, promotional calendars, and trade spend strategies aligned with company guidelines and customer needs Forecasting & Performance:

Own and deliver accurate customer sales forecasts, distribution targets, profitability assessments, and trade spend metrics Customer Management:

Stay organized on customer-specific distribution, pricing, promotion, and strategic plans. Ensure timely internal communication directly or through trade management and planning systems. Establish a regular cadence for sharing insights internally and with customers: covering updates, new item progress, promotional evaluations, and strategic recommendations Category & Sales Presentations:

Own category review cycles for your accounts. Leverage syndicated data (SPINS, Nielsen, IRI) and internal insights to develop compelling, fact-based sales presentations that drive distribution and innovation Trade & Marketing Execution:

Oversee demand forecasts, shipment planning, promotional/trade management, and shopper marketing initiatives Cross-Functional Collaboration:

Work closely with Sales Strategy, Category Management, Customer Service, Demand Planning, and Shopper Marketing to deliver cohesive retail execution Broker Management:

Develop clear goals for brokers, maintain regular check-ins, and conduct 1–2 in-person market visits per region annually to drive accountability and alignment Team Collaboration:

Foster a collaborative culture across the retail sales team, share best practices, and stay open to learning and growth Event Participation:

Represent Oatly at regional and customer-specific trade shows, team offsites, and internal training sessions Requirements: High school diploma or equivalent required; undergraduate degree preferred 4+ years in retail sales, sales management, or CPG account management: particularly within Grocery and Natural channels. Reside in the Western US, (California preferred) Prior experience calling on and managing West customers (e.g Sprouts, Raley’s, Lucky Save Mart, Stater Brothers, Gelsons, New Seasons, PCC, etc.) A solid understanding of multiple distribution methods to get to customers; such as direct shipping and various 3rd party suppliers like UNFI / KeHE / DPI Experience successfully working with and managing brokers Category management understanding and knowledge using syndicated data sources (SPINS, Nielsen, IRI) to support fact-based selling Strong ability in PowerPoint and Excel and would consider yourself a data savvy sales professional Excellent organizational and communication (written, verbal, and virtual) skills with a high attention to detail Thorough understanding of trade math, promotional planning and forecast rationale Strong ability to communicate and present clearly and effectively Strong critical thinking, problem solving skills and a desire to bring creative solutions to business opportunities Passion for relationship building across team as well as with external broker partners, buyers, and distributors Motivated, proactive, enthusiastic and positive even during stressful times (we love what we do but not every day is a walk in the park) Highly organized and capable of managing multiple priorities in a remote work environment Excitement to get into the market and travel for customer meetings, trade shows/conferences and market visits (estimated 50% travel time) We also value the following qualities in our team members: You feel connected to our mission of encouraging health, sustainability, and transparency You are a self-starter who doesn’t need direct supervision to motivate you for success – we believe strongly in building a culture of individual accountability and ownership and need partners that can embrace that mentality You are ready to make your mark in a smaller, growing brand leveraging your experience to deliver amazing results and build an outstanding company You have entrepreneurial spirit in that you’re comfortable with ambiguity and are energized by the process of building something lasting from the ground up You enjoy sharing your quirkiness and talents with your coworkers We offer a competitive salary, flexible vacation, great benefits (including pet insurance), paid volunteer days off, free oatmilk, and a collaborative work environment. Our good faith estimate for base salary is $120,000. Oatly is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status.

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