NetDocuments
Lead Demand Generation Manager Lehi, Utah, United States; Remote - US
NetDocuments, Lehi, Utah, United States, 84043
Overview
NetDocuments is the world’s #1 trusted cloud-based content management and productivity platform that helps legal professionals do their best work. We strive to win together through passionate hard work, exploring new things and recognizing every interaction matters. NetDocuments provides rewarding career growth in an inclusive, diverse environment where employees are encouraged to openly contribute creative ideas and innovation, backed by supportive peers and leadership working together to achieve our goals as a unified team. At our core, we are dedicated to empowering our employees to drive successful business outcomes and better user experiences for our customers and partners. Our customer-centric approach and employee enablement has allowed us to enjoy accolades, including recognition on the Inc. Magazine’s 5000 Fastest-Growing Private Companies in America (2022, 2023, 2024). NetDocuments is a hybrid, remote-friendly workplace. Come join our team and work inspired each day! Your opportunity for impact
We are seeking a strategic and results-driven demand generation leader to drive pipeline growth across two key segments: Public Sector and Corporate (Enterprise). In this role, you’ll own the strategy and execution of integrated demand programs that engage decision makers at large organizations. You’ll balance inbound tactics, outbound campaigns, and account-based marketing (ABM) to deliver measurable impact on pipeline and revenue. The ideal candidate is a hands-on marketer who thrives at the intersection of strategy, creativity, and analytics, with a proven track record of delivering measurable demand in complex B2B environments. What your contributions will be
Build and execute integrated demand generation programs that drive awareness, engagement, and pipeline across target markets. Partner with Sales, Product Marketing, and BDR teams to align campaigns to business priorities and revenue goals. Develop messaging and offers tailored to key personas and verticals. Execution & Management
Own campaign lifecycle: planning, launch, optimization, and reporting. Execute multi-channel campaigns including digital, paid media, webinars, content syndication, events, email, and direct mail. Leverage account-based marketing approaches to engage high-value target accounts. Manage relationships with vendors, agencies, and marketing technology platforms. Analytics & Optimization
Define campaign KPIs and report on pipeline, conversion, and ROI. Apply data-driven insights to continuously optimize campaign performance. Collaborate with Marketing Ops to ensure accurate attribution, lead scoring, and database health. Other duties as assigned. Ideally you will have
Proven success driving pipeline through inbound and outbound programs. Minimum 5 years in demand generation or marketing strategy. Strong understanding of enterprise buying cycles and ABM principles. Proficiency in marketing automation and CRM platforms (e.g., Marketo, HubSpot, Salesforce). Analytical mindset with experience in campaign reporting and pipeline metrics. Excellent project management and communication skills, with the ability to partner across teams. Experience in professional services, technology, or highly regulated industries (a plus). Benefits: 90% healthcare premiums company covered; HSA company contribution; 401K match at 4% with immediate vesting; Flexible PTO (typically 3 to 4 weeks a year); 10 paid holidays; Monthly contributions for wellness; Access to LinkedIn learning with monthly dedicated time to explore. Compensation Transparency
The compensation range for this position is: $126,000 - $155,000. The posted cash compensation for this position includes on target earnings, base salary and variable if applicable. Some roles may qualify for overtime pay. Individual compensation packages are determined based on various factors specific to each candidate, such as career level, skills, experience, geographic location, qualifications, and other job-related considerations. NetDocuments is an Equal Opportunity Employer and prohibits discrimination and harassment of any kind. All employment decisions are based on business needs, job requirements, individual qualifications, without regard to race, color, religion, sex (including pregnancy), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity and/or expression, military and veteran status, or any other status protected by laws or regulations in the locations where we operate. NetDocuments believes diversity and inclusion among our employees is critical to our success, and we are committed to providing a work environment free of discrimination and harassment. Equal Opportunity & Compliance
NetDocuments is committed to equal opportunity in employment. If you believe you belong to any protected category, you may voluntarily respond to standard federal and state self-identification inquiries used for affirmative action and equal opportunity reporting. This information is collected separately from the application and is confidential. All employment decisions are made without regard to protected characteristics.
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NetDocuments is the world’s #1 trusted cloud-based content management and productivity platform that helps legal professionals do their best work. We strive to win together through passionate hard work, exploring new things and recognizing every interaction matters. NetDocuments provides rewarding career growth in an inclusive, diverse environment where employees are encouraged to openly contribute creative ideas and innovation, backed by supportive peers and leadership working together to achieve our goals as a unified team. At our core, we are dedicated to empowering our employees to drive successful business outcomes and better user experiences for our customers and partners. Our customer-centric approach and employee enablement has allowed us to enjoy accolades, including recognition on the Inc. Magazine’s 5000 Fastest-Growing Private Companies in America (2022, 2023, 2024). NetDocuments is a hybrid, remote-friendly workplace. Come join our team and work inspired each day! Your opportunity for impact
We are seeking a strategic and results-driven demand generation leader to drive pipeline growth across two key segments: Public Sector and Corporate (Enterprise). In this role, you’ll own the strategy and execution of integrated demand programs that engage decision makers at large organizations. You’ll balance inbound tactics, outbound campaigns, and account-based marketing (ABM) to deliver measurable impact on pipeline and revenue. The ideal candidate is a hands-on marketer who thrives at the intersection of strategy, creativity, and analytics, with a proven track record of delivering measurable demand in complex B2B environments. What your contributions will be
Build and execute integrated demand generation programs that drive awareness, engagement, and pipeline across target markets. Partner with Sales, Product Marketing, and BDR teams to align campaigns to business priorities and revenue goals. Develop messaging and offers tailored to key personas and verticals. Execution & Management
Own campaign lifecycle: planning, launch, optimization, and reporting. Execute multi-channel campaigns including digital, paid media, webinars, content syndication, events, email, and direct mail. Leverage account-based marketing approaches to engage high-value target accounts. Manage relationships with vendors, agencies, and marketing technology platforms. Analytics & Optimization
Define campaign KPIs and report on pipeline, conversion, and ROI. Apply data-driven insights to continuously optimize campaign performance. Collaborate with Marketing Ops to ensure accurate attribution, lead scoring, and database health. Other duties as assigned. Ideally you will have
Proven success driving pipeline through inbound and outbound programs. Minimum 5 years in demand generation or marketing strategy. Strong understanding of enterprise buying cycles and ABM principles. Proficiency in marketing automation and CRM platforms (e.g., Marketo, HubSpot, Salesforce). Analytical mindset with experience in campaign reporting and pipeline metrics. Excellent project management and communication skills, with the ability to partner across teams. Experience in professional services, technology, or highly regulated industries (a plus). Benefits: 90% healthcare premiums company covered; HSA company contribution; 401K match at 4% with immediate vesting; Flexible PTO (typically 3 to 4 weeks a year); 10 paid holidays; Monthly contributions for wellness; Access to LinkedIn learning with monthly dedicated time to explore. Compensation Transparency
The compensation range for this position is: $126,000 - $155,000. The posted cash compensation for this position includes on target earnings, base salary and variable if applicable. Some roles may qualify for overtime pay. Individual compensation packages are determined based on various factors specific to each candidate, such as career level, skills, experience, geographic location, qualifications, and other job-related considerations. NetDocuments is an Equal Opportunity Employer and prohibits discrimination and harassment of any kind. All employment decisions are based on business needs, job requirements, individual qualifications, without regard to race, color, religion, sex (including pregnancy), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity and/or expression, military and veteran status, or any other status protected by laws or regulations in the locations where we operate. NetDocuments believes diversity and inclusion among our employees is critical to our success, and we are committed to providing a work environment free of discrimination and harassment. Equal Opportunity & Compliance
NetDocuments is committed to equal opportunity in employment. If you believe you belong to any protected category, you may voluntarily respond to standard federal and state self-identification inquiries used for affirmative action and equal opportunity reporting. This information is collected separately from the application and is confidential. All employment decisions are made without regard to protected characteristics.
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