84.51˚
Senior Account Manager- Media Activation (P3206)
84.51˚, Cincinnati, Ohio, United States, 45208
Senior Account Manager- Media Activation (P3206)
Join to apply for the
Senior Account Manager- Media Activation (P3206)
role at
84.51° Overview:
84.51° Overview
84.51° is a retail data science, insights and media company. We help The Kroger Co., consumer packaged goods companies, agencies, publishers and affiliates create more personalized and valuable experiences for shoppers across the path to purchase. Powered by cutting-edge science, we utilize first-party retail data from more than 62 million U.S. households sourced through the Kroger Plus loyalty card program to fuel a more customer-centric journey using 84.51° Insights, 84.51° Loyalty Marketing and our retail media advertising solution, Kroger Precision Marketing. Join us at 84.51°! Summary As a
Senior Account Manager – Media Activation , you will be the strategic partner to your portfolio of clients, working cross-functionally with internal teams to deliver comprehensive media plans and successful campaigns. You will be responsible for overarching campaign success & client satisfaction by building strong internal and external relationships. You will have, or build, a strong understanding of KPM’s portfolio of products, platforms, and processes, and will bring a solid understanding of the media industry to the role. You will use your KPM and industry knowledge to develop strategic media recommendations and optimizations to ensure your clients meet their goals. You are customer obsessed, thrive in a fast-paced and evolving environment, have a high standard for quality and strive to ‘wow’ your clients and partners. Responsibilities Develop and maintain strong relationships with Sales partners, fellow Account Managers, Clients and Agency contacts to collaboratively own the client relationship You are a key client contact, responsible for fostering client relationships, planning media investment and delivering highly effective media plans for a set of clients within your aligned client pod Responsible for client communications, leading client and agency status calls, responding to ad-hoc requests and timely email responses Work with internal Account Management Lead and Client on campaign proposals including intake, audience strategy, media mix recommendations, creative, and overarching plans in alignment with clients’ campaign goals, objectives, and past campaign performance Manage full campaign life cycle including kick-off calls, monitoring campaign performance in-flight, end of campaign reporting and invoice management Proactively outreach to clients to ensure campaigns budgets are spent in full with cross-sell/up-sell opportunities by leveraging data-driven media strategy within reporting Translate client goals, objectives, and potential pain points into actionable and successful media campaigns Present compelling client presentations highlighting campaign & audience insights, data, and campaign metrics Manage a high volume of promotion and media campaign plans, including developing, maintaining, and communicating campaign pipeline, timelines, and tasks Develop and present strategically crafted campaign measurement and insights to clients Collaborate to resolve campaign performance issues using best practices and innovate to meet changing client needs Interface with cross-departmental contacts to ensure seamless campaign delivery Work independently to ensure success of client relationships and campaign management Qualifications, Skills, And Experience Bachelor’s degree 5+ years of proven digital media experience Ability to build partnerships and foster relationships with internal and external stakeholders Strategic thinker with a passion for using data insights to drive client performance Experience within publisher, agency or retail preferred Experience building strategic media plans and recommendations preferred Strong time management and project management skills, with proven ability to balance multiple projects Strong attention to detail, communication, organization and prioritization skills Strong presentation skills Pay Transparency And Benefits The stated salary range represents the entire span applicable across all geographic markets from lowest to highest. Actual salary offers will be determined by multiple factors including geographic location, relevant experience, knowledge, skills, and alignment with market data. This position is also eligible for variable compensation. Benefits include: Health (medical, dental, vision), 401(k) with Roth option and matching, Health Savings Account with matching, AD&D and supplemental insurance options, hybrid work environment, generous PTO and paid leave for family events. Pay Range $75,000—$136,850 USD Seniority level
Mid-Senior level Employment type
Full-time Job function
Marketing and Sales Industries: Business Consulting and Services Note: This posting may include related roles and referrals.
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Join to apply for the
Senior Account Manager- Media Activation (P3206)
role at
84.51° Overview:
84.51° Overview
84.51° is a retail data science, insights and media company. We help The Kroger Co., consumer packaged goods companies, agencies, publishers and affiliates create more personalized and valuable experiences for shoppers across the path to purchase. Powered by cutting-edge science, we utilize first-party retail data from more than 62 million U.S. households sourced through the Kroger Plus loyalty card program to fuel a more customer-centric journey using 84.51° Insights, 84.51° Loyalty Marketing and our retail media advertising solution, Kroger Precision Marketing. Join us at 84.51°! Summary As a
Senior Account Manager – Media Activation , you will be the strategic partner to your portfolio of clients, working cross-functionally with internal teams to deliver comprehensive media plans and successful campaigns. You will be responsible for overarching campaign success & client satisfaction by building strong internal and external relationships. You will have, or build, a strong understanding of KPM’s portfolio of products, platforms, and processes, and will bring a solid understanding of the media industry to the role. You will use your KPM and industry knowledge to develop strategic media recommendations and optimizations to ensure your clients meet their goals. You are customer obsessed, thrive in a fast-paced and evolving environment, have a high standard for quality and strive to ‘wow’ your clients and partners. Responsibilities Develop and maintain strong relationships with Sales partners, fellow Account Managers, Clients and Agency contacts to collaboratively own the client relationship You are a key client contact, responsible for fostering client relationships, planning media investment and delivering highly effective media plans for a set of clients within your aligned client pod Responsible for client communications, leading client and agency status calls, responding to ad-hoc requests and timely email responses Work with internal Account Management Lead and Client on campaign proposals including intake, audience strategy, media mix recommendations, creative, and overarching plans in alignment with clients’ campaign goals, objectives, and past campaign performance Manage full campaign life cycle including kick-off calls, monitoring campaign performance in-flight, end of campaign reporting and invoice management Proactively outreach to clients to ensure campaigns budgets are spent in full with cross-sell/up-sell opportunities by leveraging data-driven media strategy within reporting Translate client goals, objectives, and potential pain points into actionable and successful media campaigns Present compelling client presentations highlighting campaign & audience insights, data, and campaign metrics Manage a high volume of promotion and media campaign plans, including developing, maintaining, and communicating campaign pipeline, timelines, and tasks Develop and present strategically crafted campaign measurement and insights to clients Collaborate to resolve campaign performance issues using best practices and innovate to meet changing client needs Interface with cross-departmental contacts to ensure seamless campaign delivery Work independently to ensure success of client relationships and campaign management Qualifications, Skills, And Experience Bachelor’s degree 5+ years of proven digital media experience Ability to build partnerships and foster relationships with internal and external stakeholders Strategic thinker with a passion for using data insights to drive client performance Experience within publisher, agency or retail preferred Experience building strategic media plans and recommendations preferred Strong time management and project management skills, with proven ability to balance multiple projects Strong attention to detail, communication, organization and prioritization skills Strong presentation skills Pay Transparency And Benefits The stated salary range represents the entire span applicable across all geographic markets from lowest to highest. Actual salary offers will be determined by multiple factors including geographic location, relevant experience, knowledge, skills, and alignment with market data. This position is also eligible for variable compensation. Benefits include: Health (medical, dental, vision), 401(k) with Roth option and matching, Health Savings Account with matching, AD&D and supplemental insurance options, hybrid work environment, generous PTO and paid leave for family events. Pay Range $75,000—$136,850 USD Seniority level
Mid-Senior level Employment type
Full-time Job function
Marketing and Sales Industries: Business Consulting and Services Note: This posting may include related roles and referrals.
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