Aon
Overview
Head of Demand Generation & Marketing Automation – role at Aon. Lead Demand Generation and Automation Strategy, driving effective lead management and campaign execution across the organization, including how we leverage CRM and our marketing technology stack. Responsibilities
Standardize lead processes, accelerate adoption of new data architecture and tools (such as Eloqua intake forms and global lead routing), and optimize lead vetting and reporting to support business growth. Support demand generation through the execution of marketing initiatives. Develop and implement best-in-class campaign frameworks, design templates, and reporting systems across multiple marketing automation platforms, ensuring seamless lead distribution, sales acceptance, and pipeline progression, specifically across Aon Connect (Oracle) and Salesforce environments. Optimize lead management processes including standardizing lead definitions, transitioning from interim processes, accelerating adoption of new data architecture, and implementing global lead routing. Enhance lead vetting and reporting capabilities to provide stronger insights, informing strategy and supporting business objectives. Develop, build, and maintain campaigns, including frameworks, templates, campaign execution, system architecture, database maintenance and connectivity, and reporting across multiple marketing automation platforms. Ensure timely and seamless lead distribution and management across Aon Connect and Salesforce environments, with focus on driving adoption and tracking program progress. Manage global demand generation campaigns supporting new business, cross-sell, upsell, and re-engagement efforts. Support end-to-end event promotion and create a culture and campaign structure that drives result-oriented outcomes from events. Create scalable, efficient marketing programs aligned with core and growth priorities, leading collaboration between Digital Marketing and the wider business. Provide team leadership and direction, with clear communication of strategy and expected standards. Foster cross-team collaboration by developing best practices groups and collaborative campaign planning sessions. Qualifications & Skills
Strategic Leadership: Demonstrates vision in establishing demand generation strategies aligned with organizational goals, inspiring and guiding teams toward successful execution. Collaboration and Influence: Builds strong relationships across digital marketing, sales, and technology teams to drive consensus and shared outcomes. Analytical Thinking: Uses data-driven insights from campaign performance, lead management, and marketing platforms to inform decisions and continuous improvement. Change Agility: Adapts to evolving technologies, market trends, and priorities, leading teams through transformation. Communication Excellence: Clearly communicates complex strategies and technical concepts to diverse audiences. Results Orientation: Focuses on KPIs such as MQL and MCR, balancing quality, speed, and scalability in campaigns. People Development: Invests in growth and engagement of team members and supports professional development. Client-Centric Mindset: Anticipates business and client needs to ensure demand generation creates value for new and existing relationships. Success Measures
Achievement of campaign KPIs (MQL, MCR, engagement) and tangible business impact. Consistent execution of high-quality digital campaigns on time and in compliance with brand guidelines. Positive stakeholder feedback on collaboration, communication, and outcomes. Innovation through adoption of new tools, technologies, or best practices that enhance effectiveness. Collaborative, client-focused approach resulting in strong team performance and business value. How We Support Our Colleagues
We offer a comprehensive benefits package and an inclusive workforce. Our agile environment supports wellbeing and work/life balance. We provide two Global Wellbeing Days each year and flexible working style solutions. Our continuous learning culture encourages growth and development, helping you achieve your fullest potential. Aon is an equal opportunity employer. We provide equal employment opportunities to all employees and applicants without regard to race, color, religion, creed, sex, sexual orientation, gender identity, national origin, age, disability, veteran, marital, domestic partner status, or other legally protected status. People with criminal histories are encouraged to apply. Reasonable accommodations are available for applicants with disabilities. For positions in San Francisco and Los Angeles, local Fair Chance ordinances apply. Aon is not accepting unsolicited resumes from search firms for this position. This description does not restrict management’s right to assign or reassign duties and responsibilities. Pay Transparency The salary range for this position (U.S. applicants) is $129,000 - $155,000 annually, with actual salary based on education, experience, and location. The range reflects a primary work location of Los Angeles, CA; actual location may vary. Eligible for annual incentive plans in addition to base salary.
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Head of Demand Generation & Marketing Automation – role at Aon. Lead Demand Generation and Automation Strategy, driving effective lead management and campaign execution across the organization, including how we leverage CRM and our marketing technology stack. Responsibilities
Standardize lead processes, accelerate adoption of new data architecture and tools (such as Eloqua intake forms and global lead routing), and optimize lead vetting and reporting to support business growth. Support demand generation through the execution of marketing initiatives. Develop and implement best-in-class campaign frameworks, design templates, and reporting systems across multiple marketing automation platforms, ensuring seamless lead distribution, sales acceptance, and pipeline progression, specifically across Aon Connect (Oracle) and Salesforce environments. Optimize lead management processes including standardizing lead definitions, transitioning from interim processes, accelerating adoption of new data architecture, and implementing global lead routing. Enhance lead vetting and reporting capabilities to provide stronger insights, informing strategy and supporting business objectives. Develop, build, and maintain campaigns, including frameworks, templates, campaign execution, system architecture, database maintenance and connectivity, and reporting across multiple marketing automation platforms. Ensure timely and seamless lead distribution and management across Aon Connect and Salesforce environments, with focus on driving adoption and tracking program progress. Manage global demand generation campaigns supporting new business, cross-sell, upsell, and re-engagement efforts. Support end-to-end event promotion and create a culture and campaign structure that drives result-oriented outcomes from events. Create scalable, efficient marketing programs aligned with core and growth priorities, leading collaboration between Digital Marketing and the wider business. Provide team leadership and direction, with clear communication of strategy and expected standards. Foster cross-team collaboration by developing best practices groups and collaborative campaign planning sessions. Qualifications & Skills
Strategic Leadership: Demonstrates vision in establishing demand generation strategies aligned with organizational goals, inspiring and guiding teams toward successful execution. Collaboration and Influence: Builds strong relationships across digital marketing, sales, and technology teams to drive consensus and shared outcomes. Analytical Thinking: Uses data-driven insights from campaign performance, lead management, and marketing platforms to inform decisions and continuous improvement. Change Agility: Adapts to evolving technologies, market trends, and priorities, leading teams through transformation. Communication Excellence: Clearly communicates complex strategies and technical concepts to diverse audiences. Results Orientation: Focuses on KPIs such as MQL and MCR, balancing quality, speed, and scalability in campaigns. People Development: Invests in growth and engagement of team members and supports professional development. Client-Centric Mindset: Anticipates business and client needs to ensure demand generation creates value for new and existing relationships. Success Measures
Achievement of campaign KPIs (MQL, MCR, engagement) and tangible business impact. Consistent execution of high-quality digital campaigns on time and in compliance with brand guidelines. Positive stakeholder feedback on collaboration, communication, and outcomes. Innovation through adoption of new tools, technologies, or best practices that enhance effectiveness. Collaborative, client-focused approach resulting in strong team performance and business value. How We Support Our Colleagues
We offer a comprehensive benefits package and an inclusive workforce. Our agile environment supports wellbeing and work/life balance. We provide two Global Wellbeing Days each year and flexible working style solutions. Our continuous learning culture encourages growth and development, helping you achieve your fullest potential. Aon is an equal opportunity employer. We provide equal employment opportunities to all employees and applicants without regard to race, color, religion, creed, sex, sexual orientation, gender identity, national origin, age, disability, veteran, marital, domestic partner status, or other legally protected status. People with criminal histories are encouraged to apply. Reasonable accommodations are available for applicants with disabilities. For positions in San Francisco and Los Angeles, local Fair Chance ordinances apply. Aon is not accepting unsolicited resumes from search firms for this position. This description does not restrict management’s right to assign or reassign duties and responsibilities. Pay Transparency The salary range for this position (U.S. applicants) is $129,000 - $155,000 annually, with actual salary based on education, experience, and location. The range reflects a primary work location of Los Angeles, CA; actual location may vary. Eligible for annual incentive plans in addition to base salary.
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