Inside Higher Ed
Overview
Join to apply for the
Digital Marketing Specialist
role at
Inside Higher Ed
Location: Main Campus (Gainesville, FL) • Work Type: Full Time
Job Description Classification Title:
Marketing & Communications Specialist I
Classification Minimum Requirements:
Bachelors degree in related area and two years of relevant experience; Associates degree and four years relevant experience; or an equivalent of education and experience.
Responsibilities
Digital Campaign Management
Strategize tactics and budget that effectively reach our target audiences.
Brainstorm campaign/content ideas that can be promoted in our paid digital channels.
Work with the Marketing Copywriter to ensure all copy meets platform specifications.
Curate images for ads.
Collaborate with video and design teams for advanced ad assets.
Work with the Senior Marketing Specialist to ensure digital campaigns align with SCM's overarching marketing campaigns.
Set up digital ads (e.g. native, display, social, video).
Monitor digital ad performance to ensure campaigns are meeting benchmarks and goals, and that they\'re effectively spending.
Web Updates and Project Coordination
Edit/update websites in a timely manner.
Work with Director to manage web projects coming into and out of SCM.
Manage communications between SCM and UFIT's web and infrastructure teams.
Represent SCM at project meetings and meticulously capture all project requirements and meeting action items to ensure thorough understanding and communication to the team.
Manage deadlines to ensure projects are completed on time.
Serve as an expert adviser regarding user experience and web usability best practices.
Conduct research to create an informed strategy for web projects.
Maintain and improve web project management processes within the department.
Ensure consistent quality across all web projects.
Ensure websites consistently meet UF's digital, accessibility and brand standards.
Monitor site health via various analytics platforms, identifying broken links or anomalies in site engagement and addressing them through content or design tweaks.
SEO/GEO Monitoring
Monitor rankings in search engines and appearances in generative AI platforms.
Monitor off-page SEO signals and make optimization updates accordingly.
Monitor overall SEO health in platforms such as Google Search Console, Google Analytics and SEMrush.
Work with content writers to ensure on-page content is optimized.
Work with SEO vendors to ensure quality and timely delivery of reports and recommendations.
Building Reports and Actionable Insights
Help establish KPIs for marketing campaigns and web performance.
Create routine reports for paid campaigns and websites and assess performance based on benchmarks and KPI thresholds.
Offer data-based observations and recommendations to maintain or improve performance.
Note:
This position is considered “essential” and during times of crisis, will be expected to respond and act after hours and on weekends. Depending on the crisis, this position may be expected to report to the Emergency Operations Center on main campus.
Salary Expected Salary:
$60,000 - $68,000 commensurate with education and experience. We are not able to sponsor visas nor offer relocation assistance.
Qualifications Required Qualifications:
Bachelors degree in related area and two years of relevant experience; Associates degree and four years relevant experience; or an equivalent of education and experience. Must have experience managing paid digital marketing campaigns, proficiency in web and digital analytics, website editing, and a strong background in SEO and GEO.
Preferred
Bachelors degree in appropriate area plus 2 years of digital marketing and web marketing experience
Previous project management experience
Experience using WYSIWYG editors
Proven experience in analytics and creating reports with actionable recommendations
Understanding of best practices for web and digital accessibility
Understanding of SEO and GEO best practices
Excellent organizational and time management skills
Excellent verbal, written and presentation skills
Sense of urgency and strong attention to detail
Able to multitask and perform under tight deadlines
Experience with off-site SEO
Experience working on GEO
Proficiency using CMS platforms such as WordPress or TerminalFour
Working knowledge of HTML/CSS
Special Instructions To Applicants In order to be considered, you must upload your cover letter, resume/CV, and a minimum of three (3) references with current contact information. Application must be submitted by 11:55 p.m. (ET) of the posting end date.
Health Assessment Health Assessment Required:
No
Application Close Applications Close:
16 October 2025
To apply To apply, visit
https://explore.jobs.ufl.edu/en-us/job/537250
Our Commitment Our Commitment:
The University of Florida is an Equal Employment Opportunity Employer. Hiring is contingent on eligibility to work in the U.S. The University of Florida is a public institution and is subject to all requirements under Florida Sunshine and Public Record laws. If an accommodation due to a disability is needed to apply for this position, please call 352-392-2477 or the Florida Relay System at 800-955-8771 (TDD) or visit Accessibility at UF.
Copyright 2025 Jobelephant.com Inc. All rights reserved. Posted by the FREE value-added recruitment advertising agency
Job Attributes
Seniority level: Entry level
Employment type: Full-time
Job function: Marketing and Sales
Industries: Online Audio and Video Media
Gainesville, FL
#J-18808-Ljbffr
Digital Marketing Specialist
role at
Inside Higher Ed
Location: Main Campus (Gainesville, FL) • Work Type: Full Time
Job Description Classification Title:
Marketing & Communications Specialist I
Classification Minimum Requirements:
Bachelors degree in related area and two years of relevant experience; Associates degree and four years relevant experience; or an equivalent of education and experience.
Responsibilities
Digital Campaign Management
Strategize tactics and budget that effectively reach our target audiences.
Brainstorm campaign/content ideas that can be promoted in our paid digital channels.
Work with the Marketing Copywriter to ensure all copy meets platform specifications.
Curate images for ads.
Collaborate with video and design teams for advanced ad assets.
Work with the Senior Marketing Specialist to ensure digital campaigns align with SCM's overarching marketing campaigns.
Set up digital ads (e.g. native, display, social, video).
Monitor digital ad performance to ensure campaigns are meeting benchmarks and goals, and that they\'re effectively spending.
Web Updates and Project Coordination
Edit/update websites in a timely manner.
Work with Director to manage web projects coming into and out of SCM.
Manage communications between SCM and UFIT's web and infrastructure teams.
Represent SCM at project meetings and meticulously capture all project requirements and meeting action items to ensure thorough understanding and communication to the team.
Manage deadlines to ensure projects are completed on time.
Serve as an expert adviser regarding user experience and web usability best practices.
Conduct research to create an informed strategy for web projects.
Maintain and improve web project management processes within the department.
Ensure consistent quality across all web projects.
Ensure websites consistently meet UF's digital, accessibility and brand standards.
Monitor site health via various analytics platforms, identifying broken links or anomalies in site engagement and addressing them through content or design tweaks.
SEO/GEO Monitoring
Monitor rankings in search engines and appearances in generative AI platforms.
Monitor off-page SEO signals and make optimization updates accordingly.
Monitor overall SEO health in platforms such as Google Search Console, Google Analytics and SEMrush.
Work with content writers to ensure on-page content is optimized.
Work with SEO vendors to ensure quality and timely delivery of reports and recommendations.
Building Reports and Actionable Insights
Help establish KPIs for marketing campaigns and web performance.
Create routine reports for paid campaigns and websites and assess performance based on benchmarks and KPI thresholds.
Offer data-based observations and recommendations to maintain or improve performance.
Note:
This position is considered “essential” and during times of crisis, will be expected to respond and act after hours and on weekends. Depending on the crisis, this position may be expected to report to the Emergency Operations Center on main campus.
Salary Expected Salary:
$60,000 - $68,000 commensurate with education and experience. We are not able to sponsor visas nor offer relocation assistance.
Qualifications Required Qualifications:
Bachelors degree in related area and two years of relevant experience; Associates degree and four years relevant experience; or an equivalent of education and experience. Must have experience managing paid digital marketing campaigns, proficiency in web and digital analytics, website editing, and a strong background in SEO and GEO.
Preferred
Bachelors degree in appropriate area plus 2 years of digital marketing and web marketing experience
Previous project management experience
Experience using WYSIWYG editors
Proven experience in analytics and creating reports with actionable recommendations
Understanding of best practices for web and digital accessibility
Understanding of SEO and GEO best practices
Excellent organizational and time management skills
Excellent verbal, written and presentation skills
Sense of urgency and strong attention to detail
Able to multitask and perform under tight deadlines
Experience with off-site SEO
Experience working on GEO
Proficiency using CMS platforms such as WordPress or TerminalFour
Working knowledge of HTML/CSS
Special Instructions To Applicants In order to be considered, you must upload your cover letter, resume/CV, and a minimum of three (3) references with current contact information. Application must be submitted by 11:55 p.m. (ET) of the posting end date.
Health Assessment Health Assessment Required:
No
Application Close Applications Close:
16 October 2025
To apply To apply, visit
https://explore.jobs.ufl.edu/en-us/job/537250
Our Commitment Our Commitment:
The University of Florida is an Equal Employment Opportunity Employer. Hiring is contingent on eligibility to work in the U.S. The University of Florida is a public institution and is subject to all requirements under Florida Sunshine and Public Record laws. If an accommodation due to a disability is needed to apply for this position, please call 352-392-2477 or the Florida Relay System at 800-955-8771 (TDD) or visit Accessibility at UF.
Copyright 2025 Jobelephant.com Inc. All rights reserved. Posted by the FREE value-added recruitment advertising agency
Job Attributes
Seniority level: Entry level
Employment type: Full-time
Job function: Marketing and Sales
Industries: Online Audio and Video Media
Gainesville, FL
#J-18808-Ljbffr