Shinola
At Shinola, we make beautiful, enduring, handcrafted goods that are built to be lived in, worn out, and well-loved. Our thoughtful craftsmanship, timeless design, and spirited stories inspire our customers to live well, with confidence & joy—in a style that is uniquely their own! Because we are a growing and evolving company, each employee is a key stakeholder, making decisions every day that directly impact our overall vision and direction. At Shinola, you’ll have the opportunity to make a significant contribution at the start of what we believe will become an iconic American brand.
ABOUT THE ROLE
We’re looking for a
Retention Marketing Manager
who can blend technical expertise with creative instinct. This role is all about turning data into meaningful customer connections through email, SMS, and loyalty programs, with sharp focus on producing the Shinola Newsletter, our flagship communication that highlights new product drops, brand storytelling, and local retail happenings. The ideal candidate is detail-obsessed, highly organized, and just as excited about analytics as they are about the latest Shinola release. You’re the type who geeks out over the details, gets energized by collaboration, and has the instincts to know when a campaign needs polish or when it’s ready to ship. You’ll sit on our Ecommerce team, reporting to the Director of Ecommerce, and work closely with nearly every corner of the company. This is a visible, high-impact role based out of our Detroit headquarters and collaborates across nearly every department. KEY RESPONSIBILITIES: Manage the full lifecycle of retention campaigns—from concept to deployment to performance analysis Use customer insights, data, seasonal trends, and storytelling instincts to shape product marketing strategies Brief, guide, and collaborate with 6–8 designers and copywriters on weekly cycles to create 20+ emails and SMS campaigns per month Balance company initiatives with customer needs in email and SMS merchandising Partner with cross-functional teams to align planning, product launches, and brand priorities Implement A/B tests and other optimization strategies to deepen engagement and loyalty Identify process improvements and build systems that strengthen launch strategy and team alignment. QUALIFICATIONS: 2+ years of experience in email and SMS marketing Hands-on experience with an ESP (Klaviyo experience a plus) Meticulous attention to detail; project management background a plus Excellent written and verbal communication skills Comfortable working with Google Analytics and similar tools Experience with project management platforms (Asana, Trello, etc.) Proficiency in Google and Microsoft Suite (Excel in particular) PHYSICALREQUIREMENTS: Able to sit and work at desk and operate a computer for several hours at a time Use hands and fingers to use computer Reach up, across, or down to retrieve resources See, talk, and hear The employee is occasionally required to stand and walk The employee is occasionally required to move or lift up to 10 pounds Specific hearing abilities required by this job include the hearing voices through telephone handsets or headsets and through general face to face conversation Specific vision abilities required by this job include the ability to read information on a computer screen or on a printed page BENEFITS 401(k) with employer match WFH flexibility & hybrid office Mental health support Filson and Shinola are equal opportunity employers. We believe that every employee has the right to work in surroundings which are free from all forms of unlawful discrimination. It is our policy that all decisions involving any aspect of the employment relationship will be made without regard to race, color, sex, religion, age, national origin, marital status, sexual orientation, gender identity, disability, veteran and military status, genetic information, political ideology or any other status or characteristic protected by law. We may provide reasonable accommodation to enable a person to perform their job. Interested in building your career at Shinola? Get future opportunities sent straight to your email.
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Retention Marketing Manager
who can blend technical expertise with creative instinct. This role is all about turning data into meaningful customer connections through email, SMS, and loyalty programs, with sharp focus on producing the Shinola Newsletter, our flagship communication that highlights new product drops, brand storytelling, and local retail happenings. The ideal candidate is detail-obsessed, highly organized, and just as excited about analytics as they are about the latest Shinola release. You’re the type who geeks out over the details, gets energized by collaboration, and has the instincts to know when a campaign needs polish or when it’s ready to ship. You’ll sit on our Ecommerce team, reporting to the Director of Ecommerce, and work closely with nearly every corner of the company. This is a visible, high-impact role based out of our Detroit headquarters and collaborates across nearly every department. KEY RESPONSIBILITIES: Manage the full lifecycle of retention campaigns—from concept to deployment to performance analysis Use customer insights, data, seasonal trends, and storytelling instincts to shape product marketing strategies Brief, guide, and collaborate with 6–8 designers and copywriters on weekly cycles to create 20+ emails and SMS campaigns per month Balance company initiatives with customer needs in email and SMS merchandising Partner with cross-functional teams to align planning, product launches, and brand priorities Implement A/B tests and other optimization strategies to deepen engagement and loyalty Identify process improvements and build systems that strengthen launch strategy and team alignment. QUALIFICATIONS: 2+ years of experience in email and SMS marketing Hands-on experience with an ESP (Klaviyo experience a plus) Meticulous attention to detail; project management background a plus Excellent written and verbal communication skills Comfortable working with Google Analytics and similar tools Experience with project management platforms (Asana, Trello, etc.) Proficiency in Google and Microsoft Suite (Excel in particular) PHYSICALREQUIREMENTS: Able to sit and work at desk and operate a computer for several hours at a time Use hands and fingers to use computer Reach up, across, or down to retrieve resources See, talk, and hear The employee is occasionally required to stand and walk The employee is occasionally required to move or lift up to 10 pounds Specific hearing abilities required by this job include the hearing voices through telephone handsets or headsets and through general face to face conversation Specific vision abilities required by this job include the ability to read information on a computer screen or on a printed page BENEFITS 401(k) with employer match WFH flexibility & hybrid office Mental health support Filson and Shinola are equal opportunity employers. We believe that every employee has the right to work in surroundings which are free from all forms of unlawful discrimination. It is our policy that all decisions involving any aspect of the employment relationship will be made without regard to race, color, sex, religion, age, national origin, marital status, sexual orientation, gender identity, disability, veteran and military status, genetic information, political ideology or any other status or characteristic protected by law. We may provide reasonable accommodation to enable a person to perform their job. Interested in building your career at Shinola? Get future opportunities sent straight to your email.
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