AXA Group
Senior Marketing Associate- Events Focus
AXA Group, Exton, Pennsylvania, United States, 19341
Overview
AXA XL is seeking a highly motivated and detail-oriented Senior Marketing Associate with an Event Focus to join our marketing team. This role will create impactful event experiences that drive engagement and strengthen AXA XL’s relationships with clients, brokers, prospects, and stakeholders across the Americas. The role involves planning and executing a variety of marketing initiatives with a strategic focus on events, including AXA XL-hosted events, broker/client councils, industry conferences, and national/regional sponsorships.
You will manage all aspects of event execution while collaborating with internal teams and external partners, such as the broader AXA XL communications, marketing, creative and digital teams, individual business units, and outside vendors. Bringing strategic insight and robust project management and organizational skills, you will analyze event performance and adapt plans to maximize value and lead generation.
Reporting to the Marketing Regional Director, Americas, you will work as part of a dedicated team to execute events and drive success across the Americas Business Unit. This is a great opportunity for a proactive, detail-oriented professional to make a business impact and grow within AXA XL’s marketing organization.
What you’ll be doing What will your essential responsibilities include?
Define responsibilities in this format.
Plan and execute large, multi-faceted events – including AXA XL-hosted programs, industry conferences, and national sponsorships.
Work in partnership with internal business partners (Underwriting and Client & Distribution Leaders) to deliver events and marketing campaigns that support and drive core business priorities.
Lead strategic direction – e.g., event themes, messaging, design, content, speakers, agenda, and attendee experience – aligned with core business objectives.
Leverage audience engagement as a key variable in event activation – by leveraging broader audience marketing engagement to influence event invitations, and by translating attendee in-event actions and behaviors into quantifiable prospects/leads in our CRM and ROI tracking.
Lead all aspects of event logistics and project management – including the following:
Overall project plan and timeline development
Budget preparation and reconciliation, including monitoring and enforcing cost benchmarks
Venue/site evaluation and selection; contract negotiation
Registration website content and functionality
Agenda/program development and speaker preparations
Attendee marketing, list development, and invitation schedules
Vendor negotiation and management, including production, rentals, décor, etc.
Event logistics (F&B orders, AV/production, room setup and event flow, timing, hotel room blocks, etc.)
Production of creative materials working in conjunction with Design (print and digital signage, branded items, giveaways, print materials).
On-site management of team and event, including the registration process
Post-event analysis, reporting, and surveys
What you’ll bring Required Skills and Abilities:
Extensive experience in event planning and marketing
Bachelor's degree in marketing, event management, communications, hospitality or related field
Demonstrated success managing events of various sizes and complexities, from conception to execution
Robust background in marketing & event management, with excellent oral and written communication skills and the ability to communicate with all levels of employees as well as external clients and prospects in a large, complex, and matrixed environment
Highly organized, a passion for marketing and a desire to contribute
Flexibility for travel (~15-20% could be anywhere in the US)
Desired Skills and Abilities:
Proven experience integrating strategic business priorities into the event attendee experience
Robust organizational skills, attention to detail, the ability to manage multiple projects simultaneously and manage critical deadlines
Proficiency with event management software (Cvent) and marketing automation tools such as Adobe Creative Cloud, Eloqua, Salesforce, SharePoint
Excellent communication and interpersonal skills, with the ability to collaborate effectively with internal stakeholders and external vendors
Experience on budget management
Ability to thrive in a fast-paced environment with changing project priorities, and adept at problem solving and proactively addressing challenges
Microsoft Office suite – MS Teams, Excel, Word, PowerPoint
Who we are AXA XL, the P&C and specialty risk division of AXA, is known for solving complex risks. For mid-sized companies, multinationals and even some inspirational individuals we don’t just provide re/insurance, we reinvent it.
How? By combining a comprehensive and efficient capital platform, data-driven insights, leading technology, and the best talent in an agile and inclusive workspace, empowered to deliver top client service across all our lines of business — property, casualty, professional, financial lines and specialty.
With an innovative and flexible approach to risk solutions, we partner with those who move the world forward.
Learn more at AXA XL.
What we offer Inclusion
AXA XL is committed to equal employment opportunity and will consider applicants regardless of gender, sexual orientation, age, ethnicity and origins, marital status, religion, disability, or any other protected characteristic. At AXA XL, we know that an inclusive culture enables business growth and is critical to our success. That’s why we have made a strategic commitment to attract, develop, advance and retain the most inclusive workforce possible, and create a culture where everyone can bring their full selves to work and reach their highest potential. It’s about helping one another — and our business — to move forward.
Five Business Resource Groups focused on gender, LGBTQ+, ethnicity and origins, disability and inclusion with 20 Chapters around the globe.
Robust support for Flexible Working Arrangements
Enhanced family-friendly leave benefits
Named to the Diversity Best Practices Index
Signatory to the UK Women in Finance Charter
Learn more about Inclusion & Diversity at AXA XL. AXA XL is an Equal Opportunity Employer.
Total Rewards
AXA XL’s reward program is designed to take care of what matters most to you, covering your health, wellbeing, and financial security with competitive compensation and inclusive benefits. We’re committed to rewarding your contribution for the long term.
Sustainability
AXA XL integrates sustainability into our business strategy. Our 2023-26 Sustainability strategy, Roots of resilience, focuses on protecting natural ecosystems, addressing climate change, and embedding sustainable practices across our operations. Pillars include Valuing nature, Addressing climate change, Integrating ESG, and AXA Hearts in Action for volunteering and giving programs.
For more information, please see Sustainability at AXA XL.
The U.S. base salary range for this position is $73,800- $116,500 USD. Actual pay will be determined based upon the individual’s skills, experience and location. We strive for market alignment and internal equity with our colleagues’ pay.
At AXA XL, we know how important physical, mental, and financial health are to our employees, which is why we offer benefits such as a competitive retirement savings plan, health and wellness programs, and many other benefits. We also offer learning opportunities for colleagues to develop professionally. For more details about AXA XL’s benefits offerings, please visit US Benefits at a Glance 2025.
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You will manage all aspects of event execution while collaborating with internal teams and external partners, such as the broader AXA XL communications, marketing, creative and digital teams, individual business units, and outside vendors. Bringing strategic insight and robust project management and organizational skills, you will analyze event performance and adapt plans to maximize value and lead generation.
Reporting to the Marketing Regional Director, Americas, you will work as part of a dedicated team to execute events and drive success across the Americas Business Unit. This is a great opportunity for a proactive, detail-oriented professional to make a business impact and grow within AXA XL’s marketing organization.
What you’ll be doing What will your essential responsibilities include?
Define responsibilities in this format.
Plan and execute large, multi-faceted events – including AXA XL-hosted programs, industry conferences, and national sponsorships.
Work in partnership with internal business partners (Underwriting and Client & Distribution Leaders) to deliver events and marketing campaigns that support and drive core business priorities.
Lead strategic direction – e.g., event themes, messaging, design, content, speakers, agenda, and attendee experience – aligned with core business objectives.
Leverage audience engagement as a key variable in event activation – by leveraging broader audience marketing engagement to influence event invitations, and by translating attendee in-event actions and behaviors into quantifiable prospects/leads in our CRM and ROI tracking.
Lead all aspects of event logistics and project management – including the following:
Overall project plan and timeline development
Budget preparation and reconciliation, including monitoring and enforcing cost benchmarks
Venue/site evaluation and selection; contract negotiation
Registration website content and functionality
Agenda/program development and speaker preparations
Attendee marketing, list development, and invitation schedules
Vendor negotiation and management, including production, rentals, décor, etc.
Event logistics (F&B orders, AV/production, room setup and event flow, timing, hotel room blocks, etc.)
Production of creative materials working in conjunction with Design (print and digital signage, branded items, giveaways, print materials).
On-site management of team and event, including the registration process
Post-event analysis, reporting, and surveys
What you’ll bring Required Skills and Abilities:
Extensive experience in event planning and marketing
Bachelor's degree in marketing, event management, communications, hospitality or related field
Demonstrated success managing events of various sizes and complexities, from conception to execution
Robust background in marketing & event management, with excellent oral and written communication skills and the ability to communicate with all levels of employees as well as external clients and prospects in a large, complex, and matrixed environment
Highly organized, a passion for marketing and a desire to contribute
Flexibility for travel (~15-20% could be anywhere in the US)
Desired Skills and Abilities:
Proven experience integrating strategic business priorities into the event attendee experience
Robust organizational skills, attention to detail, the ability to manage multiple projects simultaneously and manage critical deadlines
Proficiency with event management software (Cvent) and marketing automation tools such as Adobe Creative Cloud, Eloqua, Salesforce, SharePoint
Excellent communication and interpersonal skills, with the ability to collaborate effectively with internal stakeholders and external vendors
Experience on budget management
Ability to thrive in a fast-paced environment with changing project priorities, and adept at problem solving and proactively addressing challenges
Microsoft Office suite – MS Teams, Excel, Word, PowerPoint
Who we are AXA XL, the P&C and specialty risk division of AXA, is known for solving complex risks. For mid-sized companies, multinationals and even some inspirational individuals we don’t just provide re/insurance, we reinvent it.
How? By combining a comprehensive and efficient capital platform, data-driven insights, leading technology, and the best talent in an agile and inclusive workspace, empowered to deliver top client service across all our lines of business — property, casualty, professional, financial lines and specialty.
With an innovative and flexible approach to risk solutions, we partner with those who move the world forward.
Learn more at AXA XL.
What we offer Inclusion
AXA XL is committed to equal employment opportunity and will consider applicants regardless of gender, sexual orientation, age, ethnicity and origins, marital status, religion, disability, or any other protected characteristic. At AXA XL, we know that an inclusive culture enables business growth and is critical to our success. That’s why we have made a strategic commitment to attract, develop, advance and retain the most inclusive workforce possible, and create a culture where everyone can bring their full selves to work and reach their highest potential. It’s about helping one another — and our business — to move forward.
Five Business Resource Groups focused on gender, LGBTQ+, ethnicity and origins, disability and inclusion with 20 Chapters around the globe.
Robust support for Flexible Working Arrangements
Enhanced family-friendly leave benefits
Named to the Diversity Best Practices Index
Signatory to the UK Women in Finance Charter
Learn more about Inclusion & Diversity at AXA XL. AXA XL is an Equal Opportunity Employer.
Total Rewards
AXA XL’s reward program is designed to take care of what matters most to you, covering your health, wellbeing, and financial security with competitive compensation and inclusive benefits. We’re committed to rewarding your contribution for the long term.
Sustainability
AXA XL integrates sustainability into our business strategy. Our 2023-26 Sustainability strategy, Roots of resilience, focuses on protecting natural ecosystems, addressing climate change, and embedding sustainable practices across our operations. Pillars include Valuing nature, Addressing climate change, Integrating ESG, and AXA Hearts in Action for volunteering and giving programs.
For more information, please see Sustainability at AXA XL.
The U.S. base salary range for this position is $73,800- $116,500 USD. Actual pay will be determined based upon the individual’s skills, experience and location. We strive for market alignment and internal equity with our colleagues’ pay.
At AXA XL, we know how important physical, mental, and financial health are to our employees, which is why we offer benefits such as a competitive retirement savings plan, health and wellness programs, and many other benefits. We also offer learning opportunities for colleagues to develop professionally. For more details about AXA XL’s benefits offerings, please visit US Benefits at a Glance 2025.
#J-18808-Ljbffr