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VACO

Social Media Content Strategist

VACO, New York, New York, us, 10261

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Overview

Client: Entertainment/Live Events Title:

Social Media Strategist Contract: from October – January with potential to extend Pay rate:

$40/hr - $50/hr

(depends on experience) Location: Manhattan, NYC Hybrid: Onsite Monday, Tuesday and Wednesday; remote Thursday and Friday Travel: 10% Must have experience in music, live events, entertainment or a similar industry Starting ASAP

Responsibilities

Content Strategy & Creation

Develop and implement social media strategies tailored to each platform (Instagram, TikTok, LinkedIn, YouTube, X, Instagram, etc.).

Write and create engaging, on-brand content including captions, reels, stories, graphics, and short-form video.

Own the editorial calendar to ensure timely, consistent, and relevant storytelling.

Collaborate cross-functionally to support product launches, brand campaigns, partnerships, and events.

Community Management

Serve as the day-to-day voice of the brand across social media channels.

Actively engage with the online community—responding to comments, DMs, mentions, and UGC.

Foster meaningful relationships with followers and brand advocates to grow loyalty and engagement.

Monitor trends, conversations, and sentiment to inform content and engagement tactics.

Analytics & Optimization

Track and analyze performance metrics to evaluate content effectiveness and community health.

Use insights to optimize content, posting times, and engagement strategy.

Stay ahead of platform updates, social trends, and emerging best practices.

What You Bring

3–5 years of experience in social media, content strategy, or digital marketing.

Strong copywriting and visual storytelling skills with an eye for what works on each platform.

Experience creating native content for Instagram, TikTok, and other key channels.

Proficiency in content creation tools (e.g., Canva, Adobe Creative Suite, CapCut, or similar).

A deep understanding of internet culture, memes, creators, and community dynamics.

Highly organized with the ability to manage multiple priorities in a fast-paced environment.

Nice to Have

Experience working with lifestyle, entertainment, or cultural brands.

Background in influencer marketing or creator partnerships.

Familiarity with social listening or analytics tools (e.g., Sprout, Later, Dash Hudson, etc.).

Portfolio or examples of past social media work and campaigns.

Company & Compliance Vaco by Highspring values a diverse workplace and strongly encourages women, people of color, LGBTQ+ individuals, people with disabilities, members of ethnic minorities, foreign-born residents, and veterans to apply.

EEO Notice Vaco by Highspring is an Equal Opportunity Employer and does not discriminate against any employee or applicant for employment because of race, color, sex, religion or creed, national origin, citizenship, age, disability, veteran status, union membership, ethnicity, gender, gender identity, gender expression, sexual orientation, marital status, political affiliation, or any other protected characteristics as required by law.

Vaco by Highspring and its affiliates are committed to inclusion and will provide reasonable accommodations for applicants with disabilities. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits, please contact HR@vaco.com. No discrimination is tolerated and apply rights are protected where applicable.

Privacy Notice Vaco by Highspring respects your privacy. California, Virginia, and other residents, as well as Canadian and GDPR-governed regions, have specific notices available here and here as applicable.

Pay Transparency Notice Compensation depends on factors including experience, location, and business needs. The stated pay range is a baseline range and eligible for discretionary bonuses where permitted by law.

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