Tnentertainment
Job Summary:
JOB DESCRIPTION: MARKETING MANAGER (NORTH AMERICA)
Location : New York, Nashville, Los Angeles
Division : Ticketmaster Music
Line Manager : Senior Manager, Marketing
Contract Terms : Full Time
Ticketmaster is the world’s largest ticket marketplace and the global market leader in live event ticketing products and services. Through official partnerships with thousands of venues, artists, sports teams, festivals, performing arts centers and theatres, Ticketmaster now processes over 500 million tickets a year. As part of Live Nation Entertainment, the largest live entertainment company in the world, Ticketmaster is traded on the New York Stock Exchange as NYSE: LYV.
Ticketmaster Music manages our global concert line of business. We’re the commercial engine behind the world’s biggest tours and we represent touring artists and their promoters inside of Ticketmaster. Our mission is to develop, configure, and manage innovative and distinctive software solutions on behalf of these artists that capture and convert concert ticket demand, optimize prices, and provide key insights and fan interactions.
THE JOB
The
Marketing Manager
plays a critical role in the tactical planning, management, and execution of B2C marketing and communications strategies supporting Ticketmaster Music’s suite of products and services. As the primary marketing point of contact for assigned touring artist and promoter clients across the United States and Canada, core responsibilities also include delivering consultative insights, expertise, and recommendations, as well as providing exceptional customer service. This position works closely with teams across Ticketmaster Music (including Artist & Promoter Relations and Operations) and actively collaborates with marketing stakeholders throughout Ticketmaster and Live Nation Entertainment. RESPONSIBILITIES
Support the adoption and success of Ticketmaster Music’s products and services, designed to help artists and promoters meet their touring goals. Develop impactful B2C marketing and communications strategies that leverage Ticketmaster-owned media to drive incremental demand and ticket sales for our clients and products. Liaise with Ticketmaster Music teams globally to collaborate on campaign strategies, drive consistency across territories. Guide client marketing contacts in effective product usage, including reporting and marketing solutions. Translate demand and marketing data, proactively turn into actionable insights and learnings. Support reporting, data, and analytics projects, utilizing both internal and web tools (i.e. Google Analytics). Partner with B2B Product Marketing in the development of compelling presentations, sales decks, and marketing materials that effectively communicate our products and services to client stakeholders. Capture client stories to demonstrate the value clients are deriving from our solutions and provide feedback to B2B Product Marketing teams to produce case studies and related content. Assist with copywriting, image re-sizes, and similar tasks related to marketing campaigns. Serve as the internal “expert” on our clients: understand their business challenges/opportunities, how Ticketmaster’s current offerings benefit them, and advocate for new offerings. Attend and lead meetings with clients, deliver compelling content and information via formal presentations. Provide excellent communication with clients and internal teams, ensuring nothing falls through the cracks. Establish and maintain strong relationships with internal teams, clients, and peers. Stay current on live entertainment and marketing industry knowledge REQUIREMENTS
BA/BS in Marketing or a related field 3+ years of experience in a role with similar requirements in digital marketing or the live entertainment industry Ability to effectively interact with clients and colleagues across the executive, mid-manager, and day-to-day operations levels in a professional, service-oriented manner Strong written and verbal communication and comprehension skills, ability to adjust style based on audience Exceptional organizational skills and attention to detail Ability to work effectively under pressure and tight deadlines Strong quantitative skills including analytical abilities Understanding and interest in the business side of live music industry Strong proficiency required in Microsoft Office products— particularly Excel and PowerPoint Proficiency in Photoshop, Google Analytics, and Salesforce preferred BENEFITS & PERKS
HEALTH : Medical, vision, dental and mental health benefits for you and your family, with access to a health care concierge, and Flexible or Health Savings Accounts (FSA or HSA) YOURSELF : Free concert tickets, generous paid time off including paid holidays, sick time, and personal days WEALTH : 401(k) program with company match, stock reimbursement program FAMILY : New parent programs including caregiver leave, plus fertility, adoption, foster, or surrogacy support CAREER : Career and skill development programs with School of Live, tuition reimbursement, and student loan repayment OTHERS : Volunteer time off, crowdfunding match Ticketmaster is an equal opportunity employer and we are committed to building a diverse and inclusive workplace. We welcome applications from qualified candidates and will consider all qualified applicants regardless of age, ancestry, color, religious creed, family and medical care leave, mental or physical disability, marital status, domestic partner status, medical condition, genetic information, military and veteran status, political affiliation, national origin, citizenship, race, sex, gender identity, and gender expression, sexual orientation, intersectionality, or any other basis protected by applicable federal, state or local law.
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The
Marketing Manager
plays a critical role in the tactical planning, management, and execution of B2C marketing and communications strategies supporting Ticketmaster Music’s suite of products and services. As the primary marketing point of contact for assigned touring artist and promoter clients across the United States and Canada, core responsibilities also include delivering consultative insights, expertise, and recommendations, as well as providing exceptional customer service. This position works closely with teams across Ticketmaster Music (including Artist & Promoter Relations and Operations) and actively collaborates with marketing stakeholders throughout Ticketmaster and Live Nation Entertainment. RESPONSIBILITIES
Support the adoption and success of Ticketmaster Music’s products and services, designed to help artists and promoters meet their touring goals. Develop impactful B2C marketing and communications strategies that leverage Ticketmaster-owned media to drive incremental demand and ticket sales for our clients and products. Liaise with Ticketmaster Music teams globally to collaborate on campaign strategies, drive consistency across territories. Guide client marketing contacts in effective product usage, including reporting and marketing solutions. Translate demand and marketing data, proactively turn into actionable insights and learnings. Support reporting, data, and analytics projects, utilizing both internal and web tools (i.e. Google Analytics). Partner with B2B Product Marketing in the development of compelling presentations, sales decks, and marketing materials that effectively communicate our products and services to client stakeholders. Capture client stories to demonstrate the value clients are deriving from our solutions and provide feedback to B2B Product Marketing teams to produce case studies and related content. Assist with copywriting, image re-sizes, and similar tasks related to marketing campaigns. Serve as the internal “expert” on our clients: understand their business challenges/opportunities, how Ticketmaster’s current offerings benefit them, and advocate for new offerings. Attend and lead meetings with clients, deliver compelling content and information via formal presentations. Provide excellent communication with clients and internal teams, ensuring nothing falls through the cracks. Establish and maintain strong relationships with internal teams, clients, and peers. Stay current on live entertainment and marketing industry knowledge REQUIREMENTS
BA/BS in Marketing or a related field 3+ years of experience in a role with similar requirements in digital marketing or the live entertainment industry Ability to effectively interact with clients and colleagues across the executive, mid-manager, and day-to-day operations levels in a professional, service-oriented manner Strong written and verbal communication and comprehension skills, ability to adjust style based on audience Exceptional organizational skills and attention to detail Ability to work effectively under pressure and tight deadlines Strong quantitative skills including analytical abilities Understanding and interest in the business side of live music industry Strong proficiency required in Microsoft Office products— particularly Excel and PowerPoint Proficiency in Photoshop, Google Analytics, and Salesforce preferred BENEFITS & PERKS
HEALTH : Medical, vision, dental and mental health benefits for you and your family, with access to a health care concierge, and Flexible or Health Savings Accounts (FSA or HSA) YOURSELF : Free concert tickets, generous paid time off including paid holidays, sick time, and personal days WEALTH : 401(k) program with company match, stock reimbursement program FAMILY : New parent programs including caregiver leave, plus fertility, adoption, foster, or surrogacy support CAREER : Career and skill development programs with School of Live, tuition reimbursement, and student loan repayment OTHERS : Volunteer time off, crowdfunding match Ticketmaster is an equal opportunity employer and we are committed to building a diverse and inclusive workplace. We welcome applications from qualified candidates and will consider all qualified applicants regardless of age, ancestry, color, religious creed, family and medical care leave, mental or physical disability, marital status, domestic partner status, medical condition, genetic information, military and veteran status, political affiliation, national origin, citizenship, race, sex, gender identity, and gender expression, sexual orientation, intersectionality, or any other basis protected by applicable federal, state or local law.
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