Olo
Olo is a leading SaaS platform accelerating digital transformation in the restaurant industry, by helping customers deliver more personalized and profitable guest experiences.
We're looking for an experienced and results-driven
Demand Generation Manager
to join our Olo marketing team. In this role, you will be responsible for creating, executing, and optimizing a comprehensive demand generation strategy that drives pipeline and bookings. You'll lead our initiatives in events, account-based marketing (ABM), digital marketing and the strategic use of AI to create, analyze, and report on high-impact campaigns. You are a creative yet analytical marketer who thrives on innovation, has a proven track record of hitting and exceeding pipeline goals, and understands how to leverage teammates, vendors and technology to achieve efficient, successful results. You can work remotely from anywhere in the U.S. or at Olo’s headquarters in NYC. What You'll Do Campaign Management : Build, launch, and optimize integrated multi-channel campaigns utilizing multiple content assets to generate qualified leads and drive conversions. Performance Analysis : Constantly monitor, analyze, and report on the performance of all demand generation activities. Use data to identify trends, measure campaign effectiveness, and make data-backed decisions to improve future efforts. Events Strategy : Own the end-to-end strategy for many of our in-person and virtual events, including trade shows, conferences, and webinars. This includes pre-event promotion, on-site engagement, and post-event follow-up to maximize ROI. Account-Based Marketing (ABM) : Develop and execute a targeted ABM strategy to target high-level executives and buyers at key enterprise accounts. You'll partner closely with sales to identify high-value accounts, create personalized marketing plays, and orchestrate multi-channel campaigns that engage decision-makers. Digital Marketing : Implement digital channels such as LinkedIn advertising, YouTube, and the website to support campaign and pipeline targets. AI Integration : Identify and implement AI-powered tools and techniques to enhance our demand generation efforts. This includes leveraging AI for content creation and personalization, campaign optimization, understanding campaign results, and automating workflows to improve efficiency and results. Cross-Functional Collaboration : Work closely with sales, product marketing, and content teams to ensure all marketing activities are aligned with business objectives and create a seamless customer journey. Budget Management : Manage the demand generation budget, ensuring resources are allocated effectively to achieve business goals. What We'll Expect From You Bachelor's degree in Marketing, Business, or a related field. 5+ years of B2B experience in demand generation, with proven experience with events, ABM and digital marketing channels. Proven experience using marketing automation platforms such as Hubspot, Salesforce, AI and intent/ABM software. Experience working with vendors, driving time to value, fast and strategic execution and overall ROI from the partnerships. Hands-on experience with AI tools for marketing is a plus. Exceptional communication, project management, and analytical skills. About Olo Olo is a leading restaurant technology provider with ordering, payment, and guest engagement solutions that help brands increase orders, streamline operations, and improve the guest experience. We offer great benefits, such as 20 days of paid time off, 10 sick days, 11 holidays, plus year-end closure, health, dental, and vision coverage for yourself and your family, a 401k match, remote-office stipend, a generous parental leave plan, volunteer time off, gift matching policy, and more! Our best estimate of the compensation range for this opportunity is $91,000-$124,000 annually, depending on the experience you bring and your location. We encourage you to apply! At Olo, we believe bringing together people with varied experiences and viewpoints leads to better results. All applicants receive consideration for employment. We do not discriminate on the basis of race, religion, color, national origin, gender identity, sexual orientation, pregnancy, age, marital status, veteran status, or disability status.
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Demand Generation Manager
to join our Olo marketing team. In this role, you will be responsible for creating, executing, and optimizing a comprehensive demand generation strategy that drives pipeline and bookings. You'll lead our initiatives in events, account-based marketing (ABM), digital marketing and the strategic use of AI to create, analyze, and report on high-impact campaigns. You are a creative yet analytical marketer who thrives on innovation, has a proven track record of hitting and exceeding pipeline goals, and understands how to leverage teammates, vendors and technology to achieve efficient, successful results. You can work remotely from anywhere in the U.S. or at Olo’s headquarters in NYC. What You'll Do Campaign Management : Build, launch, and optimize integrated multi-channel campaigns utilizing multiple content assets to generate qualified leads and drive conversions. Performance Analysis : Constantly monitor, analyze, and report on the performance of all demand generation activities. Use data to identify trends, measure campaign effectiveness, and make data-backed decisions to improve future efforts. Events Strategy : Own the end-to-end strategy for many of our in-person and virtual events, including trade shows, conferences, and webinars. This includes pre-event promotion, on-site engagement, and post-event follow-up to maximize ROI. Account-Based Marketing (ABM) : Develop and execute a targeted ABM strategy to target high-level executives and buyers at key enterprise accounts. You'll partner closely with sales to identify high-value accounts, create personalized marketing plays, and orchestrate multi-channel campaigns that engage decision-makers. Digital Marketing : Implement digital channels such as LinkedIn advertising, YouTube, and the website to support campaign and pipeline targets. AI Integration : Identify and implement AI-powered tools and techniques to enhance our demand generation efforts. This includes leveraging AI for content creation and personalization, campaign optimization, understanding campaign results, and automating workflows to improve efficiency and results. Cross-Functional Collaboration : Work closely with sales, product marketing, and content teams to ensure all marketing activities are aligned with business objectives and create a seamless customer journey. Budget Management : Manage the demand generation budget, ensuring resources are allocated effectively to achieve business goals. What We'll Expect From You Bachelor's degree in Marketing, Business, or a related field. 5+ years of B2B experience in demand generation, with proven experience with events, ABM and digital marketing channels. Proven experience using marketing automation platforms such as Hubspot, Salesforce, AI and intent/ABM software. Experience working with vendors, driving time to value, fast and strategic execution and overall ROI from the partnerships. Hands-on experience with AI tools for marketing is a plus. Exceptional communication, project management, and analytical skills. About Olo Olo is a leading restaurant technology provider with ordering, payment, and guest engagement solutions that help brands increase orders, streamline operations, and improve the guest experience. We offer great benefits, such as 20 days of paid time off, 10 sick days, 11 holidays, plus year-end closure, health, dental, and vision coverage for yourself and your family, a 401k match, remote-office stipend, a generous parental leave plan, volunteer time off, gift matching policy, and more! Our best estimate of the compensation range for this opportunity is $91,000-$124,000 annually, depending on the experience you bring and your location. We encourage you to apply! At Olo, we believe bringing together people with varied experiences and viewpoints leads to better results. All applicants receive consideration for employment. We do not discriminate on the basis of race, religion, color, national origin, gender identity, sexual orientation, pregnancy, age, marital status, veteran status, or disability status.
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