Gameday Couture, LLC
E-Commerce Graphic Designer, AI & Automation
Gameday Couture, LLC, Dallas, Texas, United States, 75215
Company:
Gameday Couture (GC + SOHO Brands) Division:
ShopTheSoho (Ecommerce Division) Reports To:
Creative Director / Head of Photography Location:
Dallas, TX (4 days in office, 1 day WFH)
Overview
This is not a traditional “artsy” design role. This is
ecommerce production design
at scale. As our E-Commerce Graphic Designer, you’ll create, adapt, and manage hundreds of digital assets that power our ecommerce ecosystem—across product imagery, paid ads, email marketing, social campaigns, and on-site experiences. The focus is on
speed, efficiency, and consistency , not just creativity. You’ll use
AI-driven design tools
(Chat GPT,Midjourney, Figma AI, Runway, Photoshop automation scripts) alongside traditional platforms (Photoshop, Illustrator, Canva, Figma) to
streamline workflows and scale output . This is a role for someone who: Loves
designing at volume
(batch resizing, repurposing, and systematizing). Thrives in
fast-paced ecommerce environments
with constant new campaigns. Stays curious and is always testing
new tools, trends, and workflows
to sharpen their process. Cares deeply about
brand consistency
while also optimizing assets for engagement and conversion.
Core Responsibilities
Ad Creative Development
Design
ad-ready graphics
for Meta, TikTok, Pinterest, and emerging channels. Repurpose creative into
multiple variations, sizes, and testing formats
(A/B ads, placements, vertical/horizontal ratios). Automate
resizing, background swaps, and mockup production
wherever possible. Use AI and creative trend monitoring to
generate new ad concepts quickly . Benchmark against competitors using the Facebook Ad Library and similar resources. Email & On-Site Design
Build branded email graphics directly in
Klaviyo
(training provided). Create
modular templates
that speed up campaign deployment. Design desktop and mobile
homepage hero banners, promotional graphics, and seasonal campaign elements . Ensure every asset is formatted properly for speed, clarity, and brand consistency. Collaborate with email/SMS marketing roles on
A/B testing of creative
to optimize CTR and conversions. Product Image Production
Retouch ecommerce photography (basic cleanups, skin/garment corrections, and advanced color adjustments). Run
Photoshop batch processes, plugins, and scripts
to scale repetitive tasks. Create PSD templates and master files for ongoing product image drops. Ensure file naming, sizing, and optimization standards are followed for Shopify/web upload. Manage large
asset libraries
in Dropbox with consistent naming conventions for fast team retrieval. Marketing Image Creation
Build
multi-team graphics, lifestyle collages, and marketing visuals
for campaigns. Ensure art placements (licensed team graphics, logos, etc.) are consistently and accurately applied to product images. Use automation/AI tools to generate
production-ready mockups
for large product drops. Optimize assets for channel-specific performance (email vs. web vs. paid ad). Systemized Design & Collateral
Help establish a
design system
for the ecommerce division: templates, typography rules, sizing standards, and brand consistency guidelines. Develop an
asset production workflow
that balances speed with quality. Support occasional
packaging design
(mailer bags, inserts, box graphics) to extend the brand experience. Create event collateral (posters, signage) when needed, applying the same ecommerce-first design approach.
What Success Looks Like
High Output at Scale:
Dozens to hundreds of assets created weekly, with repurposing and resizing built into your workflow. Zero Bottlenecks:
Design processes are automated, systemized, and repeatable. Brand Consistency:
Every single asset looks and feels like Gameday Couture + SOHO. Performance-Driven Design:
Assets are not just visually strong but tested, optimized, and tied to KPIs. Continuous Improvement:
New AI tools, shortcuts, or processes are introduced and adopted by the team.
Tools You’ll Use Daily
Adobe Creative Suite:
Photoshop, Illustrator, InDesign Canva & Figma:
for speed, templates, and collaborative production Video:
Premiere Pro, CapCut (short-form ad editing) AI & Automation:
Firefly, Midjourney, Runway, Figma AI, Photoshop scripts/plugins Workflow & File Management:
Airtable (asset tracking), Klaviyo (email design), Slack, Dropbox
Skills & Competencies We Value
Design Fundamentals:
Strong eye for layout, typography, and visual hierarchy. Production Speed:
Ability to take one design and scale it into 20+ formats quickly and accurately. Photo Editing:
Retouching, recoloring, and preparing product images for ecommerce. AI Fluency:
Comfortable testing and integrating new AI/automation tools into the design process. System Building:
Experience creating templates, style guides, and asset libraries. Attention to Detail:
Pixel-perfect execution across channels. Time Management:
Juggling multiple campaigns and deadlines without sacrificing quality. Collaboration:
Clear communication with marketing, email, and creative teams. Growth Mindset:
Curiosity to learn new techniques, tools, and processes.
KPIs & Measurement
Asset Throughput:
% of assets delivered on time vs. requested. Brand Consistency:
Internal score across channels. Ad/Email Performance:
Engagement (CTR, conversions) tied to design quality. Workflow Efficiency:
Documented improvements in speed, automation, and reduced manual edits.
Gameday Couture (GC + SOHO Brands) Division:
ShopTheSoho (Ecommerce Division) Reports To:
Creative Director / Head of Photography Location:
Dallas, TX (4 days in office, 1 day WFH)
Overview
This is not a traditional “artsy” design role. This is
ecommerce production design
at scale. As our E-Commerce Graphic Designer, you’ll create, adapt, and manage hundreds of digital assets that power our ecommerce ecosystem—across product imagery, paid ads, email marketing, social campaigns, and on-site experiences. The focus is on
speed, efficiency, and consistency , not just creativity. You’ll use
AI-driven design tools
(Chat GPT,Midjourney, Figma AI, Runway, Photoshop automation scripts) alongside traditional platforms (Photoshop, Illustrator, Canva, Figma) to
streamline workflows and scale output . This is a role for someone who: Loves
designing at volume
(batch resizing, repurposing, and systematizing). Thrives in
fast-paced ecommerce environments
with constant new campaigns. Stays curious and is always testing
new tools, trends, and workflows
to sharpen their process. Cares deeply about
brand consistency
while also optimizing assets for engagement and conversion.
Core Responsibilities
Ad Creative Development
Design
ad-ready graphics
for Meta, TikTok, Pinterest, and emerging channels. Repurpose creative into
multiple variations, sizes, and testing formats
(A/B ads, placements, vertical/horizontal ratios). Automate
resizing, background swaps, and mockup production
wherever possible. Use AI and creative trend monitoring to
generate new ad concepts quickly . Benchmark against competitors using the Facebook Ad Library and similar resources. Email & On-Site Design
Build branded email graphics directly in
Klaviyo
(training provided). Create
modular templates
that speed up campaign deployment. Design desktop and mobile
homepage hero banners, promotional graphics, and seasonal campaign elements . Ensure every asset is formatted properly for speed, clarity, and brand consistency. Collaborate with email/SMS marketing roles on
A/B testing of creative
to optimize CTR and conversions. Product Image Production
Retouch ecommerce photography (basic cleanups, skin/garment corrections, and advanced color adjustments). Run
Photoshop batch processes, plugins, and scripts
to scale repetitive tasks. Create PSD templates and master files for ongoing product image drops. Ensure file naming, sizing, and optimization standards are followed for Shopify/web upload. Manage large
asset libraries
in Dropbox with consistent naming conventions for fast team retrieval. Marketing Image Creation
Build
multi-team graphics, lifestyle collages, and marketing visuals
for campaigns. Ensure art placements (licensed team graphics, logos, etc.) are consistently and accurately applied to product images. Use automation/AI tools to generate
production-ready mockups
for large product drops. Optimize assets for channel-specific performance (email vs. web vs. paid ad). Systemized Design & Collateral
Help establish a
design system
for the ecommerce division: templates, typography rules, sizing standards, and brand consistency guidelines. Develop an
asset production workflow
that balances speed with quality. Support occasional
packaging design
(mailer bags, inserts, box graphics) to extend the brand experience. Create event collateral (posters, signage) when needed, applying the same ecommerce-first design approach.
What Success Looks Like
High Output at Scale:
Dozens to hundreds of assets created weekly, with repurposing and resizing built into your workflow. Zero Bottlenecks:
Design processes are automated, systemized, and repeatable. Brand Consistency:
Every single asset looks and feels like Gameday Couture + SOHO. Performance-Driven Design:
Assets are not just visually strong but tested, optimized, and tied to KPIs. Continuous Improvement:
New AI tools, shortcuts, or processes are introduced and adopted by the team.
Tools You’ll Use Daily
Adobe Creative Suite:
Photoshop, Illustrator, InDesign Canva & Figma:
for speed, templates, and collaborative production Video:
Premiere Pro, CapCut (short-form ad editing) AI & Automation:
Firefly, Midjourney, Runway, Figma AI, Photoshop scripts/plugins Workflow & File Management:
Airtable (asset tracking), Klaviyo (email design), Slack, Dropbox
Skills & Competencies We Value
Design Fundamentals:
Strong eye for layout, typography, and visual hierarchy. Production Speed:
Ability to take one design and scale it into 20+ formats quickly and accurately. Photo Editing:
Retouching, recoloring, and preparing product images for ecommerce. AI Fluency:
Comfortable testing and integrating new AI/automation tools into the design process. System Building:
Experience creating templates, style guides, and asset libraries. Attention to Detail:
Pixel-perfect execution across channels. Time Management:
Juggling multiple campaigns and deadlines without sacrificing quality. Collaboration:
Clear communication with marketing, email, and creative teams. Growth Mindset:
Curiosity to learn new techniques, tools, and processes.
KPIs & Measurement
Asset Throughput:
% of assets delivered on time vs. requested. Brand Consistency:
Internal score across channels. Ad/Email Performance:
Engagement (CTR, conversions) tied to design quality. Workflow Efficiency:
Documented improvements in speed, automation, and reduced manual edits.