IPG Media Brands
Overview
KINESSO is the technology-driven performance marketing agency that sits at the very heart of IPG Mediabrands, providing actionable growth for both our agency partners and clients. We turn 'action' into 'outcome' for our clients, leveraging capabilities in optimization, analytics, AI, and experimentation. KINESSO has brought together Matterkind, Reprise, P3, and Kinesso under one collective entity serving as a powerful delivery engine in the industry. The company offers end-to-end planning and optimization, data-driven strategy for social platforms, actionable growth in e-commerce, and curated marketplaces. The company has more than 6,000 employees in over 60 countries. Learn more at www.KINESSO.com.
Position Summary
The Addressable Activation department serves as KINESSO\'s hands-on keyboard platform experts, focusing on all aspects of successful campaign execution and stewardship. The Associate Director is accountable for the performance and pacing of all campaigns within their assigned brands and ensures that departmental standards and process are properly understood and implemented. They act as a point of escalation and are a source of advanced knowledge for complex setup, optimization, and platform nuances.
Responsibilities
B (Builds) relationships with mid to senior level stakeholders at clients; builds capabilities and serves as customer relationship manager Approves vendor selections and scopes; oversees the team meeting with vendors; brings own expertise to vendor selection Departmental standards and processes are customized to fit the specific needs of assigned clients and are implemented across all campaigns; advises on and/or conducts advanced setup, troubleshooting, and optimization; vets vendor capabilities through RFIs and demos Leads design of reporting dashboards and develops presentations to ensure results are clearly communicated. Owns accuracy of all reporting Develops long-term solutions for clients including custom data management Solutons and data solutions Tactically manages a small group of managers and/or professional employees; has responsibility for performance, development and coaching of direct team Adapts account plans and priorities to address resource and operational challenges Collaborates with partners/colleagues across functions and/or centers of excellence
Required Skills & Experience
Experience seeking and curating new business relationships and/or solutions; developing solutions using new or existing processes; and building team leadership qualities and soft skills needed to manage up/down/laterally (e.g., ability to navigate and be effective with multiple personalities) Knowledge of technology or measurement ad tech solutions, including platforms Examples include DV360, Adwords, The Trade Desk, Roku, Vistar, Facebook, Snapchat, etc. Intermediate to strong data analysis skills Ability to collaborate with partners/colleagues across functions and/or centers of excellence Accountability for the performance, development, and results of a small client account or across multiple accounts; leads account decisions, budget spending, and staffing Provides technical guidance to employees, colleagues and/or clients A history of team management/mentorship and a comfort with internal/external-facing communication
Desired Skills & Experience
Anticipates, recognizes and clearly defines problems using various techniques to systematically analyze, weigh alternatives and propose solutions Managing existing business relationships, partnerships, and alliances internally and externally Assesses and ranks issues and tasks in order of importance for taking action
We See You
At IPG Mediabrands, we are unified behind a commitment to fostering a culture of inclusion and belonging. We embrace differences and recognize the unique value that each of us brings to our community. We encourage you to apply, as unique backgrounds, perspectives, and lived experiences are welcomed. We See You at IPG Mediabrands.
Wage and Benefits
We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits. You will also receive discretionary time off days and company-wide Appreciation Weeks and Wellness Days to support your well-being. We offer a competitive Total Compensation package, including a competitive salary and eligibility for an annual discretionary incentive award or a relevant incentive award. The salary range for this position is posted below.
Employment Transparency
It is the policy of Mediabrands to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law. Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities. Duties, responsibilities, and activities may change at any time with or without notice. The employer will make reasonable accommodations in compliance with the Americans with Disabilities Act. The job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and other job functions are subject to modification. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions. For applicants to jobs in the United States: In compliance with the Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with Mediabrands, please email accommodation@mbww.com. About IPG Mediabrands
IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). IPG Mediabrands manages over $47 billion in marketing investment globally on behalf of its clients across its networks UM, Initiative and Mediahub and through its award-winning specialty business units Healix, Kinesso, MAGNA, Mediabrands Content Studio, Orion Holdings, Rapport, and the IPG Media Lab. IPG Mediabrands clients include many of the world's most recognizable brands across a broad portfolio of sectors. The company employs more than 18,000 professionals in more than 130 countries. Learn more at www.ipgmediabrands.com. Salary Range: $120,000 — $130,000 USD
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KINESSO is the technology-driven performance marketing agency that sits at the very heart of IPG Mediabrands, providing actionable growth for both our agency partners and clients. We turn 'action' into 'outcome' for our clients, leveraging capabilities in optimization, analytics, AI, and experimentation. KINESSO has brought together Matterkind, Reprise, P3, and Kinesso under one collective entity serving as a powerful delivery engine in the industry. The company offers end-to-end planning and optimization, data-driven strategy for social platforms, actionable growth in e-commerce, and curated marketplaces. The company has more than 6,000 employees in over 60 countries. Learn more at www.KINESSO.com.
Position Summary
The Addressable Activation department serves as KINESSO\'s hands-on keyboard platform experts, focusing on all aspects of successful campaign execution and stewardship. The Associate Director is accountable for the performance and pacing of all campaigns within their assigned brands and ensures that departmental standards and process are properly understood and implemented. They act as a point of escalation and are a source of advanced knowledge for complex setup, optimization, and platform nuances.
Responsibilities
B (Builds) relationships with mid to senior level stakeholders at clients; builds capabilities and serves as customer relationship manager Approves vendor selections and scopes; oversees the team meeting with vendors; brings own expertise to vendor selection Departmental standards and processes are customized to fit the specific needs of assigned clients and are implemented across all campaigns; advises on and/or conducts advanced setup, troubleshooting, and optimization; vets vendor capabilities through RFIs and demos Leads design of reporting dashboards and develops presentations to ensure results are clearly communicated. Owns accuracy of all reporting Develops long-term solutions for clients including custom data management Solutons and data solutions Tactically manages a small group of managers and/or professional employees; has responsibility for performance, development and coaching of direct team Adapts account plans and priorities to address resource and operational challenges Collaborates with partners/colleagues across functions and/or centers of excellence
Required Skills & Experience
Experience seeking and curating new business relationships and/or solutions; developing solutions using new or existing processes; and building team leadership qualities and soft skills needed to manage up/down/laterally (e.g., ability to navigate and be effective with multiple personalities) Knowledge of technology or measurement ad tech solutions, including platforms Examples include DV360, Adwords, The Trade Desk, Roku, Vistar, Facebook, Snapchat, etc. Intermediate to strong data analysis skills Ability to collaborate with partners/colleagues across functions and/or centers of excellence Accountability for the performance, development, and results of a small client account or across multiple accounts; leads account decisions, budget spending, and staffing Provides technical guidance to employees, colleagues and/or clients A history of team management/mentorship and a comfort with internal/external-facing communication
Desired Skills & Experience
Anticipates, recognizes and clearly defines problems using various techniques to systematically analyze, weigh alternatives and propose solutions Managing existing business relationships, partnerships, and alliances internally and externally Assesses and ranks issues and tasks in order of importance for taking action
We See You
At IPG Mediabrands, we are unified behind a commitment to fostering a culture of inclusion and belonging. We embrace differences and recognize the unique value that each of us brings to our community. We encourage you to apply, as unique backgrounds, perspectives, and lived experiences are welcomed. We See You at IPG Mediabrands.
Wage and Benefits
We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits. You will also receive discretionary time off days and company-wide Appreciation Weeks and Wellness Days to support your well-being. We offer a competitive Total Compensation package, including a competitive salary and eligibility for an annual discretionary incentive award or a relevant incentive award. The salary range for this position is posted below.
Employment Transparency
It is the policy of Mediabrands to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law. Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities. Duties, responsibilities, and activities may change at any time with or without notice. The employer will make reasonable accommodations in compliance with the Americans with Disabilities Act. The job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and other job functions are subject to modification. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions. For applicants to jobs in the United States: In compliance with the Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with Mediabrands, please email accommodation@mbww.com. About IPG Mediabrands
IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). IPG Mediabrands manages over $47 billion in marketing investment globally on behalf of its clients across its networks UM, Initiative and Mediahub and through its award-winning specialty business units Healix, Kinesso, MAGNA, Mediabrands Content Studio, Orion Holdings, Rapport, and the IPG Media Lab. IPG Mediabrands clients include many of the world's most recognizable brands across a broad portfolio of sectors. The company employs more than 18,000 professionals in more than 130 countries. Learn more at www.ipgmediabrands.com. Salary Range: $120,000 — $130,000 USD
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